In an increasingly challenging healthcare environment, quality clinical care is a critical baseline for patient satisfaction, but it is only one component of the overall consumer experience. Every patient encounter, especially with the nursing staff, impacts overall patient satisfaction. Patients do not want to feel like they are just a number. To maintain top HCAHPS performance and maximize returns in a value-based care environment, organizations must develop a deeper understanding of patient behavior and make personalized care seamless for care teams. Rounding, the consistent practice of asking specific questions of patients, provides a best-in-class approach to building relationships and improving patient satisfaction. When supported by technology, organizations can use rounding to shape the patient experience and improve patient perception of care. Huron Rounding is a one-stop tool that helps your team build patient satisfaction by aligning patient needs to care delivery, all of which are reinforced by rounding. By aggregating rounding data insights in one location, leaders and clinicians can make data-driven decisions that drive patient safety and improve the overall patient experience.