Sold by: Insider
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Prediction
Machine learning algorithms for predicting customer behavior and enabling hyper-personalized experiences
Omni-Channel Engagement
Multichannel communication capabilities spanning web, mobile app, push notifications, email, SMS, and social media platforms
Customer Segmentation
Intelligent customer segmentation using advanced analytics for targeted personalization
Journey Orchestration
Automated customer journey builder with real-time personalization across different digital touchpoints
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Standard contract
No
Customer reviews
Manufacturing
Effortless Interface and Outstanding Support
Reviewed on Nov 26, 2025
Review provided by G2
What do you like best about the product?
The interface is very easy to use, and the customer support is truly outstanding.
What do you dislike about the product?
The initial integration process ended up taking more time than I had anticipated.
What problems is the product solving and how is that benefiting you?
Insider helps us personalize and automate our email campaigns by unifying customer data and streamlining segmentation.
As a result, we save time, increase engagement, and drive better conversions.
As a result, we save time, increase engagement, and drive better conversions.
Jonathan H.
Incredible Ease in Template Creation
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
What I consider most positive is the ease of implementation by following the documentation.
What do you dislike about the product?
A negative aspect is the time required to create certain specific things.
What problems is the product solving and how is that benefiting you?
Facilitated communication with clients and marketing are positive points that I noticed.
Natan S.
Multichannel Campaigns Drive Our Results
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
What has been very useful for our team are the campaigns available on email, web push, WhatsApp, and Architect channels. Additionally, the service has proven to be extremely clear and dedicated, helping us achieve the best results. We have already noticed, in fact, consistent growth day by day.
What do you dislike about the product?
The only point that has been bothering me a little is some issues related to the translation of the platform's pages. However, this is more of an aesthetic and personal matter, which does not affect the tool's performance.
What problems is the product solving and how is that benefiting you?
Insider has significantly helped us in recovering abandoned carts, converting these cases into sales.
Automotive
Intuitive and Easy-to-Use Platform for Complex Campaigns
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
The ease of use of the platform; the interface is very intuitive, allowing you to create complex campaigns quickly.
What do you dislike about the product?
I don't have any critical negative points at the moment.
What problems is the product solving and how is that benefiting you?
Insider solved the problem of our data fragmentation. Before, we had difficulty connecting customer interactions. Now, we can unify the user view and create personalized journeys across all channels (Web, App, and Email).
Apparel & Fashion
Architect and Smart Recommender driving truly personalized journeys and higher conversions
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
Architect makes it simple to design end‑to‑end customer journeys that connect web and email in one visual canvas instead of juggling multiple tools.
Smart Recommender gives us highly relevant product suggestions on our site and in emails, which helps shoppers discover the right sports gear faster and boosts engagement.
Web Suite lets us launch onsite personalizations, behavioral overlays, and banners quickly, so we can react to campaign and inventory changes without heavy dev support.
Email Suite combines an easy drag‑and‑drop editor with AI‑powered content and recommendations, so our team can build and optimize campaigns in minutes, not days.
Everything runs on one platform, so data flows seamlessly between Architect, Web Suite, Smart Recommender, and email, allowing us to orchestrate consistent, cross‑channel experiences from a single place.
Smart Recommender gives us highly relevant product suggestions on our site and in emails, which helps shoppers discover the right sports gear faster and boosts engagement.
Web Suite lets us launch onsite personalizations, behavioral overlays, and banners quickly, so we can react to campaign and inventory changes without heavy dev support.
Email Suite combines an easy drag‑and‑drop editor with AI‑powered content and recommendations, so our team can build and optimize campaigns in minutes, not days.
Everything runs on one platform, so data flows seamlessly between Architect, Web Suite, Smart Recommender, and email, allowing us to orchestrate consistent, cross‑channel experiences from a single place.
What do you dislike about the product?
The breadth of capabilities in Architect and Web Suite means there is a learning curve, especially when building more complex, multi‑step journeys, but the documentation and support resources make it much easier to ramp up over time. Occasionally it can take some experimentation to choose the best recommendation strategy for Smart Recommender, yet this also gives us flexibility to fine‑tune performance for different categories and campaigns.
What problems is the product solving and how is that benefiting you?
Orchestrating omnichannel journeys with Architect that connect web behaviors and email engagement, so our shoppers receive timely, relevant messages from first visit to repeat purchase.
Increasing product discovery and average order value with Smart Recommender by surfacing trending items, complementary products, and affinity‑based suggestions tailored to each visitor’s browsing and purchase patterns.
Replacing fragmented email tools with a single Email Suite that uses AI and dynamic content blocks to improve open, click, and revenue metrics while reducing manual production time.
Using Web Suite to individualize onsite experiences, trigger behavior‑based campaigns, and re‑engage users before they drop off, which supports higher conversion rates and better retention.
Increasing product discovery and average order value with Smart Recommender by surfacing trending items, complementary products, and affinity‑based suggestions tailored to each visitor’s browsing and purchase patterns.
Replacing fragmented email tools with a single Email Suite that uses AI and dynamic content blocks to improve open, click, and revenue metrics while reducing manual production time.
Using Web Suite to individualize onsite experiences, trigger behavior‑based campaigns, and re‑engage users before they drop off, which supports higher conversion rates and better retention.