Maximize advertising revenue, drive customer engagement, and craft personalized experiences powered by data and AI
New & Noteworthy
Deliver a unified, personalized experience across platforms
Ad technology innovation with NBCUniversal and FreeWheel
Media and entertainment companies leverage AWS cloud services, data integration capabilities, and the partner community to bridge the audience gap between linear and digital channels. AWS for M&E monetization solutions and services enable seamless operations across platforms, breaking down the barriers between traditional and digital channels, and empowering you to deliver a unified and personalized experience to audiences.
Reach consumers at every stage of their experience, increase engagement, and create new revenue opportunities with non-disruptive advertising and shoppable experiences.
Improve cross-platform selling, automate ad delivery, optimize campaigns, and maximize yield while delivering consumer messages in the right channel at the right time.
Gain holistic consumer insights leveraging artificial intelligence and deliver personalized and engaging cross-channel experiences to drive the most value for your business.
Purpose-built solutions & services for Monetization
AWS for M&E reduces barriers to innovation by providing a curated suite of purpose-built services and solutions designed to help organizations create content, connect workflows, and captivate audiences.
AWS services
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AWS Clean RoomsAWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.Learn more »
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AWS Elemental MediaTailorAWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.Learn more »
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AWS Entity ResolutionAWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs.Learn more »
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Amazon PersonalizeAmazon Personalize accelerates your digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.Learn more »
Custom-built solutions
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Guidance for Shoppable VideoProvide viewers with a seamless shopping experience merged with your digital content.Learn more »
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Guidance for Channel Assembly Media Ingest Automation on AWSThis Guidance demonstrates how to prepare mezzanine video files and make them available for scheduling using the channel assembly capability of AWS Elemental MediaTailor.Learn more »
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Guidance for Moving your Paywall to the Edge on AWSThis Guidance helps media publishers who are facing two conflicting requirements when it comes to serving content: deliver content quickly by using a Content Delivery Network (CDN) and protect and monetize content using a paywall.Learn more »
AWS for M&E monetization customers
FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation
NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
See all customer case studies »
AWS for M&E monetization customers
FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation
NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
Amazon Prime Video Uses AWS to Deliver Solid Streaming Experience to More Than 18 Million Football Fans
See all customer case studies »
Event Calendar
IBC 2024
Inter BEE 2024
re:Invent 2024
AWS Partners for Monetization
Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.
AWS consulting partners
AWS Consulting Partners help customers build customized solutions to meet their unique needs.
See all M&E partners »
AWS Marketplace
Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
See all AWS Marketplace offers for Media & Entertainment »
AWS for Media Resources
Monetization Blogs
- Introducing the Live Event Framework: Live Streaming with Ad Insertion on AWS
- AWS drives innovation in content monetization and cloud broadcast at Advertising Week & NAB Show New York
- Dynamic FAST channels powered by Amazon Bedrock
- Maestro brings monetization and interactivity to streaming with Amazon IVS