Converteo is a consulting company with over 400 collaborators. Through our wide spectrum of expertise, we can answer any marketing or data needs from implementing website tracking, to analysing data, to building media plans, to integrating CDPs and other marketing software, to creating data pipelines for your data warehousing needs.
In today's digital era, Customer Data Platforms (CDPs) are indispensable for businesses aiming to deliver personalized experiences. CDPs centralize and analyze vast customer data, empowering organizations to tailor communications effectively. Converteo, with its expertise in CRM and data, guides clients through business framing, CDP implementation, ensuring success through real-time activation and streamlined maintenance.
Converteo utilizes its GenAI expertise to assist marketers in creating personalized, data-driven marketing campaigns that resonate with their target audiences and drive business growth. By harnessing the power of AI and machine learning, GenAI provides intelligent insights, predictive analytics, and automated capabilities. Converteo employs a cross-functional team comprising marketing consultants, data scientists, and data engineers to implement GenAI solutions tailored to each client's specific business needs. Converto has already implemented Proof of Concepts (POCs) across the following use cases : email subject suggestions, editorial content generation, customer service conversation summaries, SEO keyword cannibalization detection, and e-commerce product visualization improvement. Converteo positions itself as a partner for clients seeking to leverage AI to achieve their marketing objectives effectively.
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