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GTM Buddy

GTM Buddy | 1

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External reviews

71 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

A great product for product marketers and sales teams alike

  • May 17, 2024
  • Review verified by G2

What do you like best about the product?
GTM Buddy is a product marketers dream

1. Provides a comprehensive content repository for the sales team to use. The option of version controlling ensures that the sales teams only use the latest/updated collateral

2. Ability to track usage of assets and get feedback on them. PMM can track the usage by frequency, team, specific team member which gives valuable input that is usually hard to get. Sales teams can also share their rating on any asset which helps track usefulness

3.Digital Sales Rooms (DSR) - Sales teams can create bespoke links for specific accounts with curated list of content with usage tracking.

4.LMS - A really cool feature that allows PMMs to upload training materials and courses for new feature launches, and pitches for sales teams to consume.

5. Great support - Queries are answered very fast in their internal chat window and the team is also ready to come on calls for slightly complex issues. Special shoutout to our CSM - Harish V for always being prompt to solve any queries we throw at him
What do you dislike about the product?
While the support from the team is really great, there is a lack of proper support documentation (text or video) that unfortunately forces us to reach out to someone on the other end. A comprehensive knowledge base with self help articles would be great for those who dont want to keep pinging someone else for minor problems.
What problems is the product solving and how is that benefiting you?
We primarily use GTM buddy for Sales Enablement along with some usage as LMS.
It provides us with a centralised repository of assets to distribute to our sales/CS teams.

We can track
1. discovery and adoption of assets

2. Usage and revenue impact


    Gabrielle S.

Couldn't be happier with the transition from Highspot to GTM Buddy

  • February 09, 2024
  • Review verified by G2

What do you like best about the product?
The AI-driven technology is incredibly powerful. Its quality definitely depends on the quality of what you put in it, how it's tagged, etc., but with some upfront work, the recommendation engine is great. My reps are thrilled they don't have to go to a web app and can do 99% of their tasks from their Gmail or Gcal. We switched from Highspot, which was essentially serving as an expensive content management system for us. Our entire organization was extremely frustrated with that solution, had trouble finding what they were looking for, had very low confidence in the search results, etc. Now, one month into our implementation with GTM Buddy, we've already cleaned everything up, applied tags and categories, and are moving on to the more advanced functionality. Feedback from our users has been phenomenal so far, with several reaching out to say they'd gotten more value from GTM Buddy in the first hour than they'd gotten in the last year from Highspot. We definitely still have more work to do to take full advantage of GTM Buddy's functionality, but it's been a great start and I'm very excited to work with our CS team to continue the process. They've been extremely supportive and (almost ridiculously) responsive throughout the process so far.
What do you dislike about the product?
There are a few minor UI nuances or limitations that have surprised me, but each time I've questioned something, it's immediately been shared with the Product team and added to the roadmap. Time will tell, of course, but they appear to be an extremely responsive, agile organization.
What problems is the product solving and how is that benefiting you?
We're primarily using GTM Buddy for sales/GTM enablement. We needed a place to organize internal and external GTM resources and make them easily accessible for sales/CS. The fact that GTM Buddy can also make contextual content recommendations is icing on the cake, and something our entire org is excited about.


    Information Technology and Services

Perfect sales enablement tool

  • December 28, 2023
  • Review verified by G2

What do you like best about the product?
The user experience of the tool is just great. After 1 or 2 enablement sessions internally across teams, we've recorded extremely high adoption. In under 1 year we've achieved more than 3X adoption as compared to when we were on Paperflite.

It is also very super simple to use for all teams involved.
What do you dislike about the product?
Would like an option to keyword search within docs across all docs in cases where there are no results. I believe they have good reasons to not do it but I hope this changes in the future. They also take proactive feedback which is reflected in their product enhancements.
What problems is the product solving and how is that benefiting you?
As a growing organization with global offices and sales teams, having solid, centralised and localised content available at every stage of a deal was very important. While we figured out how to create this content, driving easy access and adoption for all our assets across teams was our main challenge. Accessing content on Paperflite was not intuitive and we were struggling with low discovery and usage of content.

GTMBuddy has more than tripled our adoption rates in under a year and our sales and presales teams are power users now.

For Sales:
GTMBuddy makes it super simple for sales reps to discover assets, customise them and share them with prospects.

For us, as PMM team we are able to
1. Drive discovery and adoption of assets.
2. Understand the impact of each asset, be it revenue impact or just usage metrics which informs us on how well the asset is performing on the field.
3. Overall reporting.


    Marketing and Advertising

One stop for all learning and materials

  • December 23, 2023
  • Review verified by G2

What do you like best about the product?
- Simple to use interface.
- Easily accesible to materials
- Ability to create flow-paths for learing courses.
- Super easy to share.
What do you dislike about the product?
- Unable to download files in PDF
- Few autoamtions are missins like manually assign courses to particular folder.
What problems is the product solving and how is that benefiting you?
- Ability to assign courses to partners to train their resourses.
- Tracking of these courses.
- Sharing of decks and courses.
- Intetration with drives.


    Alex K.

Hands on enablement vendor with intuitive UI and workflow

  • November 16, 2023
  • Review provided by G2

What do you like best about the product?
GTM Buddy has an excellent customer team that makes implementation and onboarding a breeze (shoutout to Diya and Vipul!)
From day one, they were super engaged and committed to helping my team transition from another vendor. My team and I were able to transition rather seamlessly.
We're also taking the opportunity to refine our content library and enablement program. With Diya and Vipul's strategic advice, I'm able to move forward on this rather hairy project with confidence.
What do you dislike about the product?
Nothing at the moment. I've had small points of feedback regarding UI and workflow but they've been listened to by the team which is actually something to like!
What problems is the product solving and how is that benefiting you?
We were using a legacy CMS and LMS solution that was letting us down in a couple of regards:
- clunky content management and selection process for sellers leading to workflow inefficiencies
- content analytics were divorced from our CRM data not letting us understand the impact of our content on the sales process
- our CMS and LMS were not well integrated making it difficult to tie together content we were producing for
- our content was going untagged leading to poor suggestions, difficult searches

GTM Buddy has helped us solve each of these
- meet users where they're at, customer facing teams can access suggested content directly in their work environment (GMail, GCal, LinkedIn)
- content analytics easily accessible on GTM Buddy; incremental improvements to integrating with our CRM records
- straightforward LMS in the same environment as the CMS
- AI-based auto-tagging resulting in accurate automatic tagging of content (much less overhead for organizing content)


    Kavya P.

Excellent customer service with comprehensive product capabilities

  • October 30, 2023
  • Review provided by G2

What do you like best about the product?
The automatic tagging function basis the set business vocabulary helps to save time for admin. The implementtaion was a breeze. Additionally the detailed analytics help to truly capture how sales teams are utilising info and whats the ROI of assets. The smart recommender and smart snippets are also interesting add-ons. More so they are very open to all product feedback and help to move really fast. Full marks to Harish, Vipul and Sundar - the customer support is surreal. I also liked how we didnt have to purchase a LMS separately because it combines LMS+KMS+CMS together. Soon they will also integrate with Gong so cant wait for that!
What do you dislike about the product?
There is actually nothing to dislike - I shared some additional product features which were already on the roadmap so that's great. Also gave tips to enhance their global search functionality.
What problems is the product solving and how is that benefiting you?
Content duplication and version control, Content being housed at one place, analytics on content usuage and collateral requirements, ROI of content assets


    Nikhil B.

Efficient digital sales rooms. Best way to give info to prospects

  • October 27, 2023
  • Review verified by G2

What do you like best about the product?
ability to track emails, easy to integrate with gmail, easy to access library of brochures, great support, I use it as a daily driver to feed info
What do you dislike about the product?
There's nothing as such to complain but It would've been better if it can show who opened the email when multiple people are looped instead of notifying that someone has opened.
What problems is the product solving and how is that benefiting you?
Easy to access content when sharing with prospects.


    Sebastine A.

Seamless

  • October 23, 2023
  • Review verified by G2

What do you like best about the product?
Seamless & very easy to use. Helps is completing work faster very user friendly
What do you dislike about the product?
None as of now as its very user friendly
What problems is the product solving and how is that benefiting you?
Product knowledge gap


    Staffing and Recruiting

GTM tool for every sales person

  • October 18, 2023
  • Review provided by G2

What do you like best about the product?
GTM Buddy helps in sending emails and sharing content all at we can able to see clicks and views
What do you dislike about the product?
Not able to track multiple emails in the same comany
What problems is the product solving and how is that benefiting you?
Its helps me in tracking emails and clicks for the information i share to contacts


    Praveen M.

Great experience

  • October 18, 2023
  • Review verified by G2

What do you like best about the product?
Ease of use, Ease of Integration & Implementation
What do you dislike about the product?
Sometimes it gets logged out on its own.
What problems is the product solving and how is that benefiting you?
GTM Buddy is helping me with email templets, collaterals, and also track the email which are been sent to the clients.