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User friendly way to all your marketing communication automation needs
What do you like best about the product?
- Journeys - One of the easiest to use out there and lets you control user communication based on all possible user or system parameters
- Reliability - I've used it for about two years now and there has hardly been any downtime, we've been able to scale with it without any hassle.
- Reliability - I've used it for about two years now and there has hardly been any downtime, we've been able to scale with it without any hassle.
What do you dislike about the product?
Analytics available on the platform could improve and be more user friendly - an easier way to save frequently used querying rules would also be helpful.
What problems is the product solving and how is that benefiting you?
- Scaling 10x without compromising on personalization on push, email and sms channels
- Managing a seamless UX even when interacting with the brand on multiple channels / platforms
- Managing a seamless UX even when interacting with the brand on multiple channels / platforms
Recommendations to others considering the product:
Please make sure the initial specs are in order and the implementation is done right, most users fail at that - once the implementation is done it's easy to scale
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A bit clunky but gets the job done
What do you like best about the product?
It makes it easy for non-technical people to implement surveys and pop-ups on website instead of asking engineers to create the code for it. It was also very easy to set up and doesn't need to be maintained.
What do you dislike about the product?
It's overwhelming in terms of where to start--the interface isn't too clear and it's not clear how to troubleshoot when there's a problem on the site. An engineer might have to dig in to make sure it's implemented properly.
What problems is the product solving and how is that benefiting you?
Engineers don't have to spend their time create pop-up surveys or feedback form. Usually there's a lot of copy changes with those things so it's nice that they can edit it themselves.
Recommendations to others considering the product:
Recommended for teams who want to implement surveys on their own without waiting for engineers to launch and test. You only need an engineer to add the sdk to the codebase.
Extremely user friendly. Could greatly help catapult business numbers if you're a power user.
What do you like best about the product?
Webengage does not have a steep learning curve at all and everyone in our marketing team has mastered the basics in little over a week. Though this might be have said multiple times by various marketers, the Journey Builder is an absolute delight to work with. It allows the marketing teams to work on big-picture tasks since the daily operational activities could be automated with ease. The new drag and drop editor for emails has been a value add.
What do you dislike about the product?
Would be delighted if we could start having staggered communications in phases to customers.
A report builder if included would add a lot of value to marketers to analyze actions that are being performed. More flexibility in the email templates is required. Waiting for the time when we could view more than 10 campaigns in a single page without having to switch pages.
A report builder if included would add a lot of value to marketers to analyze actions that are being performed. More flexibility in the email templates is required. Waiting for the time when we could view more than 10 campaigns in a single page without having to switch pages.
What problems is the product solving and how is that benefiting you?
Using WebEngage our marketing team has been able to analyze and ensure that we get a better understanding of the cause and effect relationship between actions and corresponding results. The basic automation set up has relieved bandwidth for the entire team to think about next level actions rather than pull of daily tasks
Its and awesome Marketing Automation tool
What do you like best about the product?
The journey feature wins hands down. It makes it real easy to engage with users at different trigger points.. also with the channel flexibility! It actually opens up the landscape to think of more and more scenarios to engage with the user as the bandwidth constraint and tech dependency get reduced here.
What do you dislike about the product?
Nothing as such. Support has always been great.
What problems is the product solving and how is that benefiting you?
Retention, Conversions.
One of the best Customer Engagement platform I've ever used
What do you like best about the product?
Two words, "Customer Journeys". Way too easy to understand and set-up. The best in industry. One platform for almost every engagement step.
What do you dislike about the product?
Reporting platform can be improved a lot. Customized reports is something that's missing.
What problems is the product solving and how is that benefiting you?
Marketing automation is what we wanted and we got. Everything at one place, WebEngage.
Simple, Powerful and KPI oriented
What do you like best about the product?
1. Journeys is a great tool and really easy to use and setup for the marketers. It can be really helpful when solving for important business flows.
2. Support team is always proactive and ready to help with new campaign ideas and improve the existing ones.
2. Support team is always proactive and ready to help with new campaign ideas and improve the existing ones.
What do you dislike about the product?
1. Reporting could be much better.
2. Introduction of actionable funnels would be great.
3. Every screen view should be downloadable.
2. Introduction of actionable funnels would be great.
3. Every screen view should be downloadable.
What problems is the product solving and how is that benefiting you?
1. User Retention Rates and Repeat Purchases
2. Targeting and engaging users at integral leakages and drop-off points.
The tool has helped a great deal in recovering the abandoned carts and add to the revenue while keeping the CAC under control.
2. Targeting and engaging users at integral leakages and drop-off points.
The tool has helped a great deal in recovering the abandoned carts and add to the revenue while keeping the CAC under control.
One platform for all customer communication needs resulting in better engagement & retention rates.
What do you like best about the product?
Webenage is a powerful tool providing host of features for marketing, analytics and product use-cases. Things that impresses are:
1. Webengage Journeys are definitely a delight! It empowers us to reach our users across their lifecycles and communicate with them in hyper personalised ways. The tool provides lots of flexibilities and covers most of the advances use cases.
2. User segmentation - Provides multiple ways to segment & target users across all channels.
3. Unmatched support - Webengage support team is always accessible and our customer success manager has been always there when needed.
1. Webengage Journeys are definitely a delight! It empowers us to reach our users across their lifecycles and communicate with them in hyper personalised ways. The tool provides lots of flexibilities and covers most of the advances use cases.
2. User segmentation - Provides multiple ways to segment & target users across all channels.
3. Unmatched support - Webengage support team is always accessible and our customer success manager has been always there when needed.
What do you dislike about the product?
- There is a lot of room for improvement in analytics. Many features in terms of analytics still lack.
- Speed of certain dashboards is also slow and can be improved.
- Segmentation with events based filtering take quite a time to brew.
- Does not allow sending emails to users who have not signed up on platform.
- Speed of certain dashboards is also slow and can be improved.
- Segmentation with events based filtering take quite a time to brew.
- Does not allow sending emails to users who have not signed up on platform.
What problems is the product solving and how is that benefiting you?
We are using Webengage for multiple product & business use cases that have directly translated in growth in our KPIs. Few of them are:
1. Nurturing new users - Personalised communication strategies for newly signed up users to enable product discovery
2. Re-activating inactive users - Automated communications that helped us reduce churn rates
3. Improving conversion rates - Used journeys to send personalised communications in time via different channels
1. Nurturing new users - Personalised communication strategies for newly signed up users to enable product discovery
2. Re-activating inactive users - Automated communications that helped us reduce churn rates
3. Improving conversion rates - Used journeys to send personalised communications in time via different channels
Recommendations to others considering the product:
Webengage is really a powerful tool to address multiple business and product needs. I would recommend this tool to all companies who need an automation tool out of box.
Engagement made easy!
What do you like best about the product?
1. Ease of segmenting the users basis different attributes
2. Low reliance on tech once the integration is done.
3. Webengage gives you a lot of flexibility to play with communication/engagement using their journey module & can help you in deriving key insights
2. Low reliance on tech once the integration is done.
3. Webengage gives you a lot of flexibility to play with communication/engagement using their journey module & can help you in deriving key insights
What do you dislike about the product?
1. The analytics & reporting engine of the webengage is atleast 2-3 years behind. Pulling data for the purpose of the analysis is not easy & you need to take help of the support team to get basic data.
2. Survey module is very basic. Doesn't work properly on the mobile site. Links that you add as part of message are not clickable & you can't create integrated journeys with them which is quite bad for a marketing automation tool!
3. Funnel module is poorly built. You can analyze only one funnel at a time
4. In-app notifications are very slow even with the latest sdk integration
2. Survey module is very basic. Doesn't work properly on the mobile site. Links that you add as part of message are not clickable & you can't create integrated journeys with them which is quite bad for a marketing automation tool!
3. Funnel module is poorly built. You can analyze only one funnel at a time
4. In-app notifications are very slow even with the latest sdk integration
What problems is the product solving and how is that benefiting you?
1. We are trying to optimize our sales funnel using marketing automation engine of webengage. It has helped us a lot in creating interactive journeys & nudge users towards their milestones.
2. Targeting users basis their behaviour & interaction with the platform has become much easier
3. Near zero product maintenance
2. Targeting users basis their behaviour & interaction with the platform has become much easier
3. Near zero product maintenance
Good for running campaigns bad at reporting
What do you like best about the product?
I like the automated journeys feature, easy stop and start tracking of the events and easy integration with the third party products.
What do you dislike about the product?
Dashboard is too slow and we face a lot of technical setbacks at their end with affects our campaigns. Also the reporting and analysis aspect is lacking in the tool. Have to do a lot of manual calculations.
What problems is the product solving and how is that benefiting you?
We are solving cross channel communication with webengage and able to reach out efficiently to our dropped out customers with better segmentation.
Recommendations to others considering the product:
You need to be very analytically strong and have a deep understanding of user flow on your product.
A complete solution for your marketing automation needs
What do you like best about the product?
The best part of Webengage is the one-stop solution it provides to all your personalized marketing needs. You can check the user funnel, create journeys based on user behavior on your products and send the communication based on every behavior.
Moreover, the best part is the API support it has. You don't need to add fixed data, just call your API within the journey or any other communication medium to personalize the content in real time.
Moreover, the best part is the API support it has. You don't need to add fixed data, just call your API within the journey or any other communication medium to personalize the content in real time.
What do you dislike about the product?
Sometimes it's a bit difficult to add customizations like page delay or scroll percentage which were not available till the last time I used webengage.
What problems is the product solving and how is that benefiting you?
As a growing company looking to increase customer conversion, personalized communication was a big challenge as we as a product marketing team didn't want to spam the user. Webengage's user journey came in handy at this time. Through this solution, we were not just able to grow exponentially but with such volatile and price sensitive industry our retention and conversion percentage also increased in double digits.
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