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An easy-peasy yet effective Marketing Automation tool that any B2C company can use
What do you like best about the product?
The best part of WebEngage is the way we can easily create Journeys or Campaigns with the desired logic & along with that, the delivery rate is very high.
What do you dislike about the product?
Some of the conditions that are set for these journeys some time do not work as expected which turns out to be a bit -ve experience on the end-user side. But the team asked us not to use that particular conditions & everything else is great.
What problems is the product solving and how is that benefiting you?
The challenge that we faced before was automating our user onboarding journeys which were overcome by WebEngage & we were able to smoothen our user onboarding and further journeys for D1, D3, D7, D30 and so on.
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Webengage is an amazing marketing tool!
What do you like best about the product?
The ease of use in journey creation and omni channel marketing
The product is cost effective also
The product is cost effective also
What do you dislike about the product?
Template saving is tedious and changes made in one campaign are not translated to another
What problems is the product solving and how is that benefiting you?
Marketing Auto mation
Omni Channel Marketing
Order confirm SMS
Transnational SMS
Omni Channel Marketing
Order confirm SMS
Transnational SMS
Recommendations to others considering the product:
Really good for marketing automation, wordpress integration can be a challenge
Great Multi-channel Marketing Automation Platform & Super active customer support
What do you like best about the product?
a) Very easy to use and the tool can be learned quickly.
b) Customer support is very active and replies with TAT of less than a day. The resolution depends on the issue at hand, but one can bet on their dedication to resolving the issues at the earliest.
c) Customer journeys can be constructed very quickly with the help of drag and drop feature in the tool. Many configuration options are available at the user level as well as at the attributes level, which makes user journeys hyper-personalized.
d) WebEngage has intuitive dashboards that help you in understanding the effectiveness of campaigns and take corrective actions accordingly. You can automate the reports on daily or weekly basis. This saves a lot of time of ops time.
b) Customer support is very active and replies with TAT of less than a day. The resolution depends on the issue at hand, but one can bet on their dedication to resolving the issues at the earliest.
c) Customer journeys can be constructed very quickly with the help of drag and drop feature in the tool. Many configuration options are available at the user level as well as at the attributes level, which makes user journeys hyper-personalized.
d) WebEngage has intuitive dashboards that help you in understanding the effectiveness of campaigns and take corrective actions accordingly. You can automate the reports on daily or weekly basis. This saves a lot of time of ops time.
What do you dislike about the product?
a) The segmentation dashboard is slow, but they have introduced an alternative for it which fixes this issue.
b) The other part being Funnel analysis is very basic. WebEngage is a very powerful Engagement tool but they have a long way to go in terms of analytics suite.
b) The other part being Funnel analysis is very basic. WebEngage is a very powerful Engagement tool but they have a long way to go in terms of analytics suite.
What problems is the product solving and how is that benefiting you?
With WebEngage we are trying to increase user engagement in the app by automating user journeys and hyper-personalizing the content. We have seen an uplift of 5% in CTR due to push amplification and 15% in returning users in 3 months. Manual efforts have also decreased and conversion have increased by a 0.7% point basis.
Recommendations to others considering the product:
Always make a list of use cases, this will help you and WE team to understand your requirements and thus will save a lot of time afterward.
Simple marketing automation tool
What do you like best about the product?
- simple journey visualizations: easy to set up via drag and drop canvas feature
- event analytics dashboard for monitoring and optimizing
- minimal UI
- multi-channel engagement
- ability to exclude and include multiple segments
- quick and responsive support team - always following up on an open query
- event analytics dashboard for monitoring and optimizing
- minimal UI
- multi-channel engagement
- ability to exclude and include multiple segments
- quick and responsive support team - always following up on an open query
What do you dislike about the product?
- event-based segment brewing is very slow
- no logic change is possible in a journey that is adding or removing a step - get difficult to relaunch a journey as per new evolving business settings
- advanced data analytics is missing like RFM, persona setting, churn timeline, channel affinity, prediction on a dead user, win-back model etc.
- no logic change is possible in a journey that is adding or removing a step - get difficult to relaunch a journey as per new evolving business settings
- advanced data analytics is missing like RFM, persona setting, churn timeline, channel affinity, prediction on a dead user, win-back model etc.
What problems is the product solving and how is that benefiting you?
- strong real-time engagement capacity
- easy to execute campaigns, cross channel
- relaunched email channel with WE and able to maintain decent reputation
- targeted communication
- reduced manual effort
- easy to execute campaigns, cross channel
- relaunched email channel with WE and able to maintain decent reputation
- targeted communication
- reduced manual effort
Do It Yourself Tool
What do you like best about the product?
WebEngage is truly a DIY (Do It Yourself) tool which allows non-techies like me to build communication journeys and conduct marketing campaigns within minutes with the help of it's easy to understand and easy to use interface and flows.
What do you dislike about the product?
Analytics can be much deeper and easier to pull out.
What problems is the product solving and how is that benefiting you?
Analytics.
Excellent products with a superb customer service team.
What do you like best about the product?
Single platform for customer outreach. This includes ability to create segments and share them across platforms such as FB etc to improve audience targeting.
What do you dislike about the product?
Would like ability to share audiences with Google Adwords as well.
What problems is the product solving and how is that benefiting you?
SMS, Emailers, Facebook audience automation, Whatsapp campaigns.
Everything can be handled from a single platform.
Everything can be handled from a single platform.
Recommendations to others considering the product:
Simple platform with multiple tools at your disposal and an amazing customer service team.
The ease with which we can execute even the most difficult tasks is beyond exceptional
What do you like best about the product?
Even the most difficult tasks can be handled smoothly because of the support we get from the employees of WebEngage.
What do you dislike about the product?
There was an issue in creating live segments and it is still there as it takes very much time. Sometimes we lose out time-specific campaigns because of the non-availability of the segment as it takes more time than usual to brew.
What problems is the product solving and how is that benefiting you?
The major issue is with live segments only. Also, I face some issues while using cohorts as well. My understanding is the most performing cell should be in the darkest shade of blue, but its results are never of the default behavior.
Webengage!! They helped us for Marketing Automation.
What do you like best about the product?
It is easy to understand what our users are doing and how we can target them. We can engage our customers using different tools they are providing. It is very simple.
What do you dislike about the product?
They have to integrate Website Layout/UI with the new UI. They can create a better dashboard. Overall Dashboard.
What problems is the product solving and how is that benefiting you?
We are trying to solve the Funnel Drop off and communication problems for our user. We are able to achieve significant progress. Especially during the COVID times.
I am satisfied how the system's work
What do you like best about the product?
All systems functionalities are useful for me.
What do you dislike about the product?
Delays in shipping time. System errors quite often. Sometimes stuttering and errors when I want to save a campaign.
What problems is the product solving and how is that benefiting you?
We deliver messages and all communications to our clients using WE.
WebEngage a recommended tool for having a live overview about all your data stuff happening
What do you like best about the product?
The best part about WebEngage is that it helps me drive the Marketing campaigns with a lot of ease with help of Journeys based on User actions
What do you dislike about the product?
If I have to copy just a content from one of my already delivered sms, email or push, I have to first open the previous one and navigate myself to the content page which I think can be reduced a little bit
What problems is the product solving and how is that benefiting you?
The best part which WebEngage plays with my day to day activity is to streamline User acquisition and retention process through triggered SMS / Push / Email (trigger based on pre defined User activity)
Recommendations to others considering the product:
If you are searching for a tool to help you with User acquisition and retention, then I must say go for it
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