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    Education Management

Very effective tool for customer engagement

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
One can create various customer segments and then different have journies for those segments.
What do you dislike about the product?
UI could be a lot simpler. Doesn't work easily for white labelled apps
What problems is the product solving and how is that benefiting you?
Engaging customers


    Saransh A.

A great tool to power every business

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
The journeys feature and it's ability to integrate with other no code tools to power experimentation as well as on-scale production. It has the right set of other features and is commercially viable as well.
What do you dislike about the product?
I have actively used Segments on WebEngage, but it takes a significant time to brew the segment, and add all the users to a segment as per the filters. If the brewing could be made faster, it would help a lot.
What problems is the product solving and how is that benefiting you?
Building engaging loops with the users, increasing conversions across different steps in the funnel, reducing time to experiment features and also increasing retention.


    Pritish V.

Perfect for Marketing Automation! Simple UI, Amazing UX!

  • November 16, 2021
  • Review provided by G2

What do you like best about the product?
The tool is well made, the on-boarding team is excellent. All the events, users and attributes were set as per the business requirements. We are able to check from dashboard whether events are working or not. Makes it so easy to use. Journey builder is one of the best in the class!
What do you dislike about the product?
nothing as such, the csm is always there to do the customized requirements based on campaign ideas. Personally, I would like to see drag and drop Cart option for e-commerce customers!
What problems is the product solving and how is that benefiting you?
Retention Marketing is the main objective, however the tool provides so much more than that like customer cohort analysis, funnels, surveys, Feedbacks, On site notifications etc.


    Antonio F.

Highly productive in many new ways

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
Possibility to integrate and generate custom made journeys to engage withy our clients and partners
What do you dislike about the product?
needs some tweaks in the UI for a better UX
What problems is the product solving and how is that benefiting you?
engagement and retention
Recommendations to others considering the product:
Powerful tool for engagement with clients and partners, allows lots of customization and deep-dive analysis into a target audience if needed


    Ankit A.

Simple, thought through marketing automation tool

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
We switched from another marketing automation tool primarily due to two reasons - we were looking for a simpler interface that focuses on the core problem, and a good support/success team when issues arise. I am happy that WebEngage was able to address both of those. Its a beautifully designed product, which can get as sophisticated as we want and as simple as we want to keep it. Customer success team was very responsive and quick in giving out the solution. We started for evaluation, and ended up finalising them for these reasons.
What do you dislike about the product?
Analytics is the area they can improve on, I feel its still limited. I really like their real time journey status on how many people are at what stage in the process, but only issue is its hard to debug when problem arises. This is something need to be improved. And most importantly, for bigger segments it takes quite a lot time to load data. Need to speed that up.
What problems is the product solving and how is that benefiting you?
We needed this for marketing automation for our e-commerce website on multiple communication channels. Also, A/B testing what is working what's not and optimising the ones that are.


    Kush J.

Very useful for Customer interactions and analytics!

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
Ton loads of features are available on the platform. Especially useful for young startups who do not have the tech bandwidth to create their owm CLM systems
What do you dislike about the product?
Some features still need to be tested better.
What problems is the product solving and how is that benefiting you?
Customer engagement, retention and reactivation.
Useful for customer funnel analytics.


    Consumer Goods

Webengage user review

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
A one-stop platform with all channels to send out a communication to the customers.
What do you dislike about the product?
The integration between Shopify and WebEngage is poor as the data flow is not correct which creates issue
What problems is the product solving and how is that benefiting you?
We don't have to rely on multiple platforms to send out communication from the same campaign also the analysis of a campaign is simple as it can be viewed all at once


    Rahul R.

Webengage makes user engagement & retention very easy

  • November 14, 2021
  • Review provided by G2

What do you like best about the product?
I love the WebEngage journeys which really help me with user retention. Even helps bring back users which were not active for a while now by reaching out to them at the perfect time through automated journeys.
What do you dislike about the product?
I wouldn't say dislike, but they can work on the initial integration process which takes up a lot of time. Also, the account representatives only communicate through emails mainly and it's a bit difficult to get hold of them when you actually need their time during the integration process. User faster communication channels like WhatsApp, slack could be better and the account representative should allocate more time to a client during the onboarding process.
What problems is the product solving and how is that benefiting you?
User retention and engagement. It helps us reach the customer through their preferred mode of communication at the right time. Helps us ensure that our customers don't forget us.


    Education Management

Scalable Marketing Automation and 360 Customer Analytics tool

  • November 13, 2021
  • Review provided by G2

What do you like best about the product?
Integration with GTM
Customer Journey Creation toolkit
Third-party integration with Service providers and webhooks
What do you dislike about the product?
A couple of things that come to my mind:
Additional Customer Analytics Reporting like Churn
Predictive Intelligence in Customer Analytics
What problems is the product solving and how is that benefiting you?
Mainly:
E2E Marketing Automation
A/B Testing of Customer Journeys
Marketing Analytics
Personalizing user experience by rule-based segmentation


    Irfan S.

Good experience with great tools

  • November 13, 2021
  • Review provided by G2

What do you like best about the product?
Notification delivery setups were streamlined and straightforward to set up. Pretty much a plug-and-play solution with a host of customizations allowed.
User tracking is another bonus, detailed login, and user metrics as well.
What do you dislike about the product?
In-app campaigns are restrictive, both in terms of delivery and customisation.

All user and notification metrics do not seem to have an upper bound on the max delay that happens between a user event being triggered to it displayed on the web dashboard.

Documentation is really sparse for all firebase events that are handled by WebEngage, and how we could extend webengage's wrappers to customize them for our own needs.

Apart from iOS and Java, libraries for React Native do not have clear documentation on specific operations, with vague pointers to examples utilizing Java or Swift, which isn't of much help.

Intercepting notification payloads in RN is cumbersome though, as we needed to write bridge code to transfer payloads over. This wasn't stated in the docs, and appeared as a plug-and-play solution.
What problems is the product solving and how is that benefiting you?
Notification delivery and user tracking are two problems that we've heavily used WebEngage for. They're highly customisable and easy to setup. Reduce a significant amount of work that's needed to get these up and running.

Notifications especially can be customised on a native level, which gives us amazing flexibility in UX.