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External reviews

661 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ankit A.

Simple, thought through marketing automation tool

  • November 15, 2021
  • Review verified by G2

What do you like best about the product?
We switched from another marketing automation tool primarily due to two reasons - we were looking for a simpler interface that focuses on the core problem, and a good support/success team when issues arise. I am happy that WebEngage was able to address both of those. Its a beautifully designed product, which can get as sophisticated as we want and as simple as we want to keep it. Customer success team was very responsive and quick in giving out the solution. We started for evaluation, and ended up finalising them for these reasons.
What do you dislike about the product?
Analytics is the area they can improve on, I feel its still limited. I really like their real time journey status on how many people are at what stage in the process, but only issue is its hard to debug when problem arises. This is something need to be improved. And most importantly, for bigger segments it takes quite a lot time to load data. Need to speed that up.
What problems is the product solving and how is that benefiting you?
We needed this for marketing automation for our e-commerce website on multiple communication channels. Also, A/B testing what is working what's not and optimising the ones that are.


    Kush J.

Very useful for Customer interactions and analytics!

  • November 15, 2021
  • Review verified by G2

What do you like best about the product?
Ton loads of features are available on the platform. Especially useful for young startups who do not have the tech bandwidth to create their owm CLM systems
What do you dislike about the product?
Some features still need to be tested better.
What problems is the product solving and how is that benefiting you?
Customer engagement, retention and reactivation.
Useful for customer funnel analytics.


    Consumer Goods

Webengage user review

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
A one-stop platform with all channels to send out a communication to the customers.
What do you dislike about the product?
The integration between Shopify and WebEngage is poor as the data flow is not correct which creates issue
What problems is the product solving and how is that benefiting you?
We don't have to rely on multiple platforms to send out communication from the same campaign also the analysis of a campaign is simple as it can be viewed all at once


    Rahul R.

Webengage makes user engagement & retention very easy

  • November 14, 2021
  • Review verified by G2

What do you like best about the product?
I love the WebEngage journeys which really help me with user retention. Even helps bring back users which were not active for a while now by reaching out to them at the perfect time through automated journeys.
What do you dislike about the product?
I wouldn't say dislike, but they can work on the initial integration process which takes up a lot of time. Also, the account representatives only communicate through emails mainly and it's a bit difficult to get hold of them when you actually need their time during the integration process. User faster communication channels like WhatsApp, slack could be better and the account representative should allocate more time to a client during the onboarding process.
What problems is the product solving and how is that benefiting you?
User retention and engagement. It helps us reach the customer through their preferred mode of communication at the right time. Helps us ensure that our customers don't forget us.


    Education Management

Scalable Marketing Automation and 360 Customer Analytics tool

  • November 13, 2021
  • Review provided by G2

What do you like best about the product?
Integration with GTM
Customer Journey Creation toolkit
Third-party integration with Service providers and webhooks
What do you dislike about the product?
A couple of things that come to my mind:
Additional Customer Analytics Reporting like Churn
Predictive Intelligence in Customer Analytics
What problems is the product solving and how is that benefiting you?
Mainly:
E2E Marketing Automation
A/B Testing of Customer Journeys
Marketing Analytics
Personalizing user experience by rule-based segmentation


    Irfan S.

Good experience with great tools

  • November 13, 2021
  • Review verified by G2

What do you like best about the product?
Notification delivery setups were streamlined and straightforward to set up. Pretty much a plug-and-play solution with a host of customizations allowed.
User tracking is another bonus, detailed login, and user metrics as well.
What do you dislike about the product?
In-app campaigns are restrictive, both in terms of delivery and customisation.

All user and notification metrics do not seem to have an upper bound on the max delay that happens between a user event being triggered to it displayed on the web dashboard.

Documentation is really sparse for all firebase events that are handled by WebEngage, and how we could extend webengage's wrappers to customize them for our own needs.

Apart from iOS and Java, libraries for React Native do not have clear documentation on specific operations, with vague pointers to examples utilizing Java or Swift, which isn't of much help.

Intercepting notification payloads in RN is cumbersome though, as we needed to write bridge code to transfer payloads over. This wasn't stated in the docs, and appeared as a plug-and-play solution.
What problems is the product solving and how is that benefiting you?
Notification delivery and user tracking are two problems that we've heavily used WebEngage for. They're highly customisable and easy to setup. Reduce a significant amount of work that's needed to get these up and running.

Notifications especially can be customised on a native level, which gives us amazing flexibility in UX.


    Financial Services

Personalizar la comunicación con usuarios

  • November 12, 2021
  • Review verified by G2

What do you like best about the product?
The different options provided by WE to communicate with users and carry out campaigns
Segments are a great feature to personalize campaigns
the ease of integration with the app makes it possible to generate customization solutions that substantially improve communication with users over time
What do you dislike about the product?
sometimes the visual layers for emails and push notifications are limited to implementing advanced designs and structures
could be great to have more integration, like Amplitude
What problems is the product solving and how is that benefiting you?
whether it meets its objective of personalizing marketing campaigns and communicating effectively with users.
the ease of integration with the app makes it possible to generate customization solutions that substantially improve communication with users over time
Recommendations to others considering the product:
enrich dashboard options, designs and formats for email, in-app and push notifications


    Suman P.

Our customer journey is more powerful with WebEngage. Awesome Analytics

  • November 12, 2021
  • Review verified by G2

What do you like best about the product?
The Journey designer tool is amazing. We have automated most of our communication
What do you dislike about the product?
Everything is great if you understand the interface
What problems is the product solving and how is that benefiting you?
Automated communication, WhatsApp, In app Notifications


    Online Media

Using Webengage for OTT

  • November 12, 2021
  • Review provided by G2

What do you like best about the product?
Easy of integration and the functionality to access analytics immediately about the campaign
What do you dislike about the product?
More choices for image based notifications.
What problems is the product solving and how is that benefiting you?
- Customer Retention
- Customer engagement
The focus for us is to increase customer retention. Saw a consistent increase in user engagement


    Sushant K.

Absolutely best when it comes to running marketing campaigns based on customer journey

  • November 12, 2021
  • Review provided by G2

What do you like best about the product?
Their feature of Journeys is fantastic. We had used that a lot while improving our onboarding experience or nudging the customers based on certain actions. We have solved some core engagement problems working with WebEngage journeys.
What do you dislike about the product?
The product analytics part is something that can be improved. Though I understand the product is more focused on customer engagement but adding more features around mobile analytics would help a lot in getting user insights.
What problems is the product solving and how is that benefiting you?
We were trying to solve improve the onboarding experience. We had identified that few users have downloaded the app, signup but never done the first transaction. We nudged them via push notifications and converted them.