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WebEngage: The right way to engage customers for small businesses
What do you like best about the product?
Personalization. Yes, the software offers personalization for all sorts of businesses and I experienced the same. When I came across this software, I felt it was just another software for digital marketing; however, not all latest software allows email marketing & SMS marketing options with such detail as WebEngage does. Content is king but timely messages need to be shared with customers and WebEngage's scheduling feature allows just for that. It allowed my family business to grow 25% in 6 months which might appear insignificant but for a small business with 0 prior digital experience, it is just wonderful.
What do you dislike about the product?
Although WebEngage allows several marketing options, Instagram is a platform that is ignored by it. The software needs to focus and allow more features for Instagram marketing because it is the new hub for visually-pretty small businesses. I would've extracted loads more if only I got the right features for Instagram & Twitter on WebEngage.
What problems is the product solving and how is that benefiting you?
WebEngage is not a unique software as it allows timely messages to be shared with customers on several digital platforms; however, the ease of use & scheduling feature helped me cater to the problems I faced for my small business. Some of the problems were understanding where my consumer is present (digitally), SMS Marketing & Email marketing helped me more than Facebook marketing and scheduling messages reminded me as well as my customers why they should come to my shop & purchase my products. It improved my customer acquisition strategy, helped me with remarketing, and allowed me to connect with my customers on time with minimal efforts.
Recommendations to others considering the product:
WebEngage shall be used especially by small businesses as it allows personalization with minimal effort. However, I used it while I was working with MICA and then used it for my personal business which is a small-scale clothing outlet. It worked wonders for my business but with MICA, there were a lot of variables to consider which made it slightly cumbersome to use the software because I was not adept at it. Maybe, I will be able to utilise it better in a few months.
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Amazing platform to create targeted automations and engagements.
What do you like best about the product?
Dynamic event-based segment and journey to creating automation. We are able to use a lot of different channels like WhatsApp SMS email ads to communicate to users. We can run ad-hoc campaigns to quickly test our hypothesis. A/B testing is also one of the great features where we test the better messaging and send that to users. We don't have to take these decisions on our own. Data takes care of it. Other channels like push notification and advertisement retargeting cohort are also the feature that you don't get easily in one product. We are able to create segments and export them to ads if needed for retargeting.
What do you dislike about the product?
Everything is good but sometimes it loads slowly, some more flexibility in viewing older logs and event history will definitely be a plus point. If journeys allow us dynamic if-else based on event attributes then it will make it more powerful. If we get more control over if and else conditions in the journey then it can be very helpful. Funnels are good but can be improved where we are able to see breakdowns.
What problems is the product solving and how is that benefiting you?
We are able to use analytics module to quickly figure out user and event analytics, with these insight we create dynamic segment that we target from omni channel communications, by personalizing and sending right communication at right time.
Recommendations to others considering the product:
You can target users in a very effective manner using dynamic segment and omnichannel communication.
I've improved retention at not one, but TWO brands with WebEngage!
What do you like best about the product?
WebEngage is undoubtedly one of the most effective user engagement and retention platforms. Juicy Chemistry wanted to solve specific issues rapidly, and the team at WebEngage seemed ready and eager to help. WebEngage's analytics, segmentation, personalization, and engagement channels help businesses get a 360° view of their users, products, and campaigns. Their easy-to-use dashboard makes it simple to compare the impact of each channel of engagement. It helped us minimize efforts and maximize impact.
What do you dislike about the product?
The team, product and the experience are such that it leaves little room for complaints. I have worked with the team as part of two different brands and there's nothing negative that I can think of from a brand perspective.
What problems is the product solving and how is that benefiting you?
WebEngage solved a critical challenge that was the lack of access to data and metrics. While another service provider that the brand previously engaged with provided primary data and metrics, certain features remained absent such as the ability to create dynamic segments to target users better. The platform also helped us with a detailed analysis of conversions, such as the type of conversion (Click-Through, Send-Through, Open-Through) or user-level conversions data.
Recommendations to others considering the product:
When used with intent, the platform has a transformative impact on a business' retention efforts.
Great experience and journeys are a game changer!
What do you like best about the product?
Love the automated touchpoints to the users across channels
What do you dislike about the product?
Would like open funnels for better data analysis
What problems is the product solving and how is that benefiting you?
Helps me reach out to users at the right time and measure their interactions and how they move the metrics that matter for my business.
Recommendations to others considering the product:
Should definiitely look at the tool for marketing autommation needs, A/B testing and also because they have a great support team.
Amazing tool and amazing support makes it your perfect marketing partner
What do you like best about the product?
The features are definitely available at par with the Industry and even more than other competitors but the best thing that stands out is the support that the team provides. They are very quick and responsible. They help in setting up the tool, journeys, tech supports everything.
What do you dislike about the product?
Nothing to dislike as such in the tool. Email services can be improved and more features can be launched soon which can make it one tool for anything that the company has to do to for user engagement. The most important thing is that the clients should use it extensively to see the benefits.
What problems is the product solving and how is that benefiting you?
Engagement and Retention of users, Analyzing, Segmentation, Creating funnels, and automating it.
Even it helps customer care to resolve issues. Journeys are the best part and now the Inline personalization will change the game.
Even it helps customer care to resolve issues. Journeys are the best part and now the Inline personalization will change the game.
Recommendations to others considering the product:
Don't just go for the features, it's the people who make the company. You definitely need features but if the support from the company is good then you can use the tool even better.
WebEngage- Affordable, effective & simple
What do you like best about the product?
WebEngage is, in general, simple to use and understand. All marketing channels are provided in one place: SMS, App, Email, and Webpush. Creating a customer journey and targeting them across any channel is quite simple and clear. WebEngage just introduced the "Best Channel" feature, which has helped in determining which channel our customers are more active in. It has led to a significant increase in our open rates.
-Never faced any big issue with the third-party integration
-Excellent customer support
- User - friendly UI
-Never faced any big issue with the third-party integration
-Excellent customer support
- User - friendly UI
What do you dislike about the product?
- Email scroll heatmap is missing
- Time taking process in making the segments
- Time taking process in making the segments
What problems is the product solving and how is that benefiting you?
- Helps in retaining customers by sending them personalized communication
- Tracking user journey ( where exactly it ended, what time etc.)
- Based on the user's history, the algorithm determines the optimal time and channel to engage the customer.
- Tracking user journey ( where exactly it ended, what time etc.)
- Based on the user's history, the algorithm determines the optimal time and channel to engage the customer.
WebEngage is go to tool for our all the Marketing activities.
What do you like best about the product?
WebEngage has an easy-to-use platform, which required very less training for the new users, Also comes with new integrations from time to time which makes the life of a marketer easy.
What do you dislike about the product?
WebEngage should have a single view of users from the time users comes on any platform and what all things user do on the platform, omnichannel reporting which is not present that part can be improved.
What problems is the product solving and how is that benefiting you?
1) Customer Engagement
2) Customer Retention
3) Customer Funnel Completion/Activations
For above Problems, we have used Webengage's seamless journey for our use cases. which helped us in better Activations, Rentation & Engamgnet of users on our platform.
2) Customer Retention
3) Customer Funnel Completion/Activations
For above Problems, we have used Webengage's seamless journey for our use cases. which helped us in better Activations, Rentation & Engamgnet of users on our platform.
Recommendations to others considering the product:
When you are looking for marketing automation in your early stage of business, WebEngage is the tool that you can use as they have Easy to use dashboards and journey Builders, Excellent Quality support for your use cases.
Webengage is a good platform for all crm work and analysis work,very easy to learn and work
What do you like best about the product?
easy to work,working on notifications is easy and very few steps
What do you dislike about the product?
Few analysis part are not very accurate and requires lot of tech integration
What problems is the product solving and how is that benefiting you?
easy job done and helps us a lot in segmentation of users
Comprehensive Retention Marketing Tool
What do you like best about the product?
Omnichannel Automated Customer Journeys
What do you dislike about the product?
The time it took for Integration Process
What problems is the product solving and how is that benefiting you?
Engaging with customers through all possible channels
Great experience overall
What do you like best about the product?
Timely support and direction on upcoming industry trends to achieve the business goals together
What do you dislike about the product?
Could be better in setting alerts on the health of communication and tech issues
What problems is the product solving and how is that benefiting you?
1) DRIP marketing for purchase funnel conversion
2) Surveys and feedbacks
Its easy to configure communication workflow with support for various channels like sms, whatsapp etc
2) Surveys and feedbacks
Its easy to configure communication workflow with support for various channels like sms, whatsapp etc
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