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External reviews

661 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Manoj p.

WebEngage is go to tool for our all the Marketing activities.

  • May 24, 2022
  • Review verified by G2

What do you like best about the product?
WebEngage has an easy-to-use platform, which required very less training for the new users, Also comes with new integrations from time to time which makes the life of a marketer easy.
What do you dislike about the product?
WebEngage should have a single view of users from the time users comes on any platform and what all things user do on the platform, omnichannel reporting which is not present that part can be improved.
What problems is the product solving and how is that benefiting you?
1) Customer Engagement
2) Customer Retention
3) Customer Funnel Completion/Activations
For above Problems, we have used Webengage's seamless journey for our use cases. which helped us in better Activations, Rentation & Engamgnet of users on our platform.
Recommendations to others considering the product:
When you are looking for marketing automation in your early stage of business, WebEngage is the tool that you can use as they have Easy to use dashboards and journey Builders, Excellent Quality support for your use cases.


    Apparel & Fashion

Webengage is a good platform for all crm work and analysis work,very easy to learn and work

  • May 17, 2022
  • Review provided by G2

What do you like best about the product?
easy to work,working on notifications is easy and very few steps
What do you dislike about the product?
Few analysis part are not very accurate and requires lot of tech integration
What problems is the product solving and how is that benefiting you?
easy job done and helps us a lot in segmentation of users


    Pankaj T.

Comprehensive Retention Marketing Tool

  • May 16, 2022
  • Review provided by G2

What do you like best about the product?
Omnichannel Automated Customer Journeys
What do you dislike about the product?
The time it took for Integration Process
What problems is the product solving and how is that benefiting you?
Engaging with customers through all possible channels


    Arpit B.

Great experience overall

  • May 13, 2022
  • Review verified by G2

What do you like best about the product?
Timely support and direction on upcoming industry trends to achieve the business goals together
What do you dislike about the product?
Could be better in setting alerts on the health of communication and tech issues
What problems is the product solving and how is that benefiting you?
1) DRIP marketing for purchase funnel conversion
2) Surveys and feedbacks

Its easy to configure communication workflow with support for various channels like sms, whatsapp etc


    Financial Services

Must have tool for website and app owners

  • April 23, 2022
  • Review provided by G2

What do you like best about the product?
It being a one stop solution for all marketing channels - email, SMS and web notifications - it makes a marketeers life so so so easy. It helps you A/B test, look at data in so much depth and integrations with other data tools, help you make cohorts and strengthen your retargeting strategy. Helped me so much is user retention.
What do you dislike about the product?
UI can be improved and more transparency on data attribution is needed but overall they are doing great as compared to their competitors. Recommended for beginner app owners.
What problems is the product solving and how is that benefiting you?
User retention and data analysis. Retargeting using cohorts has personalization visitor and user experience which improves conversion and retention. Helps my marketing team big time!


    Jibran Yousuf K.

One of the best CRMs I have ever used.

  • April 19, 2022
  • Review provided by G2

What do you like best about the product?
- Easy to use UI
- Excellent Customer Support
- Customizable email templates
- Custom Events to track customers
I can go all day!
What do you dislike about the product?
- It took too much time to set it up, although the customer support was very good, there were some bottlenecks sometimes. However, now that it's set up, i don't remember that anymore.
What problems is the product solving and how is that benefiting you?
- User Tracking
- Automated Emails
- Email Journeys
- Custom Events


    Marketing and Advertising

Very impressive marketing automation although some features lacking

  • April 13, 2022
  • Review provided by G2

What do you like best about the product?
When it works at its best their are some some top notch ways to streamline customer retention via this automation software and the support isn't bad either - other software is available but for the cost it's worth a look in for sure
What do you dislike about the product?
It's not as feature rich as the likes of HubSpot and even less mature software, but this is a minor criticism for the price. I would like to see more frequent updates in truth
What problems is the product solving and how is that benefiting you?
Truly exploring how to improve every stage of the customer journey is key for us. WebEngage is part of that and it makes working like this a lot more seemless and supports our wider team too


    Anal P.

Best in class full stack marketing tool

  • March 25, 2022
  • Review verified by G2

What do you like best about the product?
I love the way i can use Webengage to target the prospect in a very holistical way. It has helped me in sending personalized SMS push,Email and Whatsapp push and target my customers.Helped me create personalized campaigns and journey.
What do you dislike about the product?
There is no negative point in Webengage, but specifically the UI can be improved. Also it would be great if it could easy for intergrations with other marketing automations and reporting tool. to increase my reporting capability
What problems is the product solving and how is that benefiting you?
I used Webengage to send in personalized Campaigns and personalized push on various channels through various cohorts. It has increased our conversions.Helped us gained awarness. And increase our productivity


    Darshan S.

Best tool for marketing automation

  • March 01, 2022
  • Review provided by G2

What do you like best about the product?
Its interface is very user friendly. Easy to use SaaS. Very smooth integration process.
What do you dislike about the product?
Sometimes, it works very slow. Downloading reports takes a lot of time.
What problems is the product solving and how is that benefiting you?
Launching marketing automation campaigns for lead generation, registration, via push, webpush, email, sms, whatsApp campaigns


    Anand K.

Must Have for all App retention and product marketers

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
- Helps send push, SMS, email, and Whatsapp campaigns for existing app users
- Helps create a personalized journey for existing users
- Integration with product analytic tools such as Mixpanel helps in creating multiple cohorts
- AB testing in push helping better understand and optimize
- Great customer success team to resolve queries
What do you dislike about the product?
There is nothing specifically negative about WebEngage. Adding some of the pointers that can be improved
- The UI can be better
- Faced some problems on attribution and reporting of data
- Segment creation takes some time at times
What problems is the product solving and how is that benefiting you?
- Sending personalized push to cohorts helps users better engage with the app
- Helps to push users down the funnel during onboarding
- Pushes for significant events and activities in the app, helping improve overall retention
Recommendations to others considering the product:
Excellent marketing automation tool for app personalization, engagement and to increase retention