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External reviews

661 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Education Management

Marketing Automation Tool

  • July 24, 2023
  • Review verified by G2

What do you like best about the product?
WebEngage is overall a good CDP to use for CRM starting from one-time campaigns to Journeys.
What do you dislike about the product?
Sometimes live segment takes more time to brew than usual.
What problems is the product solving and how is that benefiting you?
We are able to manage our CRM campaigns and data related to it using webengage.


    neda y.

"WebEngage: Empowering Marketing Automation for Targeted Campaigns and Enhanced Customer Engagement"

  • July 24, 2023
  • Review verified by G2

What do you like best about the product?
WebEngage has proven to be a valuable asset in our marketing automation efforts. It significantly enhances ease and accessibility throughout different phases of our campaign such as: 1.Target Engagement 2.Customer Profiling and more.
Also as for analytics dashboard attributes, WebEngage offers a comprehensive set of tools and metrics for customer engagement and retention journeys. We have effectively utilized these attributes to track key performance indicators, analyze campaign effectiveness, and optimize our marketing strategies.
What do you dislike about the product?
it's important to remember that no product or service is entirely perfect, and there might be challenges or limitations but i think Webengage is tring to improve and offer new feature
What problems is the product solving and how is that benefiting you?
WebEngage provides robust tools for customer profiling, allowing users to gather and organize valuable data about their audience. This solves the problem of understanding customer preferences, behaviors, and demographics, which is crucial for creating targeted and personalized marketing campaigns. By gaining insights into their audience, users can tailor their strategies to better resonate with their customers, leading to improved engagement and conversion rates. Also WebEngage's segmentation features enable users to create highly targeted and relevant messaging for specific customer segments.


    Financial Services

CreditMantri's experience with Webengage

  • July 24, 2023
  • Review verified by G2

What do you like best about the product?
Ease of setting up triggers either through APIs or SDKs
What do you dislike about the product?
Inadequate support and addition of requirements to theri product roadmap
What problems is the product solving and how is that benefiting you?
Webengage helps our marketing team setup communications based on customer actions and provides us with reverse feedback that helps us optimize campaigns


    Samadhan u.

WebEngage: A Powerful Marketing Automation Platform

  • July 24, 2023
  • Review verified by G2

What do you like best about the product?
The best thing about WebEngage is its user-friendly interface and ease of use. Setting up campaigns and workflows is a breeze with their drag-and-drop editor, even for someone with limited technical expertise. The platform's multi-channel communication options, including email, SMS, web push, in-app messages, and on-site notifications, have been a game-changer in engaging with my customers. Additionally, the personalization capabilities based on user behavior have significantly improved the effectiveness of my marketing efforts. Overall, WebEngage's user-friendly approach and powerful features make it a top choice for enhancing customer interactions and driving conversions.
What do you dislike about the product?
WebEngage provides good customer support, the response time could be improved. There have been instances where I had to wait longer than expected to get assistance with certain issues.
while the user interface is generally user-friendly, I have experienced occasional glitches and slow loading times, which can be frustrating when trying to set up time-sensitive campaigns.
What problems is the product solving and how is that benefiting you?
WebEngage has proven to be an invaluable solution for solving several critical problems in my marketing efforts, and its benefits have been substantial for my business.

Customer Engagement: WebEngage's multi-channel communication capabilities have allowed me to engage with my customers effectively across various platforms like email, SMS, web push, in-app messages, and on-site notifications. This has resulted in higher customer engagement and interaction rates, fostering a stronger connection with my audience.

Personalization and Segmentation: The platform's ability to personalize messages based on user behavior and preferences has been a game-changer. By segmenting my audience and sending targeted messages, I can provide more relevant content, leading to improved customer satisfaction and increased conversions.

Automated Campaigns: WebEngage's automation features have significantly reduced manual effort and time spent on repetitive tasks. I can set up automated campaigns triggered by specific actions, such as cart abandonment or sign-ups. This automation has improved the efficiency of my marketing strategies and allowed me to focus on other aspects of my business.

Data-Driven Decision Making: WebEngage's advanced analytics provides valuable insights into the performance of each campaign. With comprehensive data on user behavior, I can make informed decisions to optimize my marketing strategies and identify areas for improvement.

Customer Retention: Through timely and targeted communications, WebEngage has helped me enhance customer retention. By nurturing customer relationships and offering personalized incentives, I can encourage repeat purchases and foster long-term loyalty.

Integration and Centralization: WebEngage's seamless integration with various third-party tools has allowed me to centralize my marketing efforts. This data synchronization across different channels ensures a consistent and coherent approach to engaging with customers.


    Anjani Kumar A.

Lot more useful features could be added and price can be cut down

  • July 23, 2023
  • Review provided by G2

What do you like best about the product?
The way they can track starting from a product/page viewed to post purchase is the biggest positive
What do you dislike about the product?
They collect and store a lot of data in terms of pages visited, buttons clicked etc but nothing comes out of it unless you manually search through all that stuff. Along with half boiled features comes a hefty bill every month. Just because they're in the market for a long time doesn't mean they can charge whatever they want. There are recent players who have better features for a lesser price
What problems is the product solving and how is that benefiting you?
Retention is the way to go if you want to survive long term and web Engage provides solution to make automations easier for someone who already made a purchase with us and that communicaiton can be about an upsell or cross sell or a reorder nudge


    Aditya J.

Webengage is amazing

  • July 22, 2023
  • Review verified by G2

What do you like best about the product?
1. It helps me easily create communication journeys with users.
2. It adds a lot of business value in that manner. We can send transactional and promotional whatsapp, email, SMS etc easily to users.
What do you dislike about the product?
Nothing much really.
1. There are limited changes that we can do in a live journey.
2. The process of creating cohorts also seems to be too lengthy.
3. Rest all things are fine. Also event properties seem to be confusing when setting up the datatype of different properties.
What problems is the product solving and how is that benefiting you?
1. It's helping me significantly in improving the business, since I can now engage with the users, when I want to.
2. It's very easy to send communication to users through webengage, which adds a lot of business impact.


    Mohammed S.

Over all amazing and intuitive experience

  • July 21, 2023
  • Review verified by G2

What do you like best about the product?
Notification feature is best and data we get about users
What do you dislike about the product?
Analytics can be improved along with some logical guide towards usage of features
What problems is the product solving and how is that benefiting you?
Enagagement with users is improved


    Sachin A.

One of the best marketing tool out there.

  • July 21, 2023
  • Review verified by G2

What do you like best about the product?
The freedom it provides to the marketing team to grow the product is amazing, few points that i love about web engage are:

1 Multichannel Communication.

2 Personalization.

3 User Segmentation.

4 Automation.

5 Analytics and Reporting.
What do you dislike about the product?
Some times user's event data takes time to reflect in the dashboard hence all of the events based actions from the dashboard are delayed in those scenarios.
What problems is the product solving and how is that benefiting you?
User retention and user engagement were two major issues we were stuck with but web engage through it's commutation channel's such as push notifications, emails, In app messaging really helped us improve.


    Marketing and Advertising

6months experience in using WebEngage tool

  • July 21, 2023
  • Review verified by G2

What do you like best about the product?
Firstly, user friendly tool
secondly, i'd say the real time tracking helps an analyst work better
What do you dislike about the product?
I have not directly interacted with the customer support team but my team faces issues with getting any guidance or support from the WE team for any issues, so please look up to this in the future
What problems is the product solving and how is that benefiting you?
It saves us a lot of time in tracking and consolidating the reports and records of the campaigns which we send which thereby benefits us in analyzing and optimising for the future


    Suhail J.

A great marketing software with greater potential

  • July 21, 2023
  • Review verified by G2

What do you like best about the product?
`It has many features which include multi-channel communication, personalization, segmentation, automation, analytics, ease of use, and responsive customer support, but i like multichannel approach and responsive customer support.
What do you dislike about the product?
The team can improve on the user interface, it is a little dull compared to other platforms providing same solutions.
What problems is the product solving and how is that benefiting you?
`it helps in our email, sms, whatsapp marketing automations.