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External reviews

660 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Karishma A.

Integrated Digital Marketing Platform

  • November 03, 2023
  • Review provided by G2

What do you like best about the product?
What I like the most about WebEngage is its variety of channel connections such as Web, Mobile Push, Emails, and SMS. It also helps to customize the marketing communication according to user behavior and demography which makes the communication interactive.
What do you dislike about the product?
WebEngage is supposed to integrate with multiple platforms, but sometimes it becomes difficult to combine it with certain databases.
What problems is the product solving and how is that benefiting you?
WebEngage is an automation platform as it is helping in scheduling the actions and also helps communication reach without any geographical barrier.


    Ritika M.

WebEngage in Action - Automating Marketing Magic

  • November 03, 2023
  • Review provided by G2

What do you like best about the product?
It has an easy-to-use interface which helps us to get a detailed understanding of customer behaviour. It also offers multi-channel engagement capabilities. The Analytics of WebEngage is well structured, which is really helpful for us.
What do you dislike about the product?
The live segmentations need to be improved and we have faced some issues in it. And it also lacks certain high-level features or customizability that they require.
What problems is the product solving and how is that benefiting you?
WebEngage has helped us with personalized automated messaging, which helps to engage customers more effectively. Analytics and reporting tools empower businesses to make data-driven decisions with is really helpful for our decision making.


    Kuldeep S.

An exceptional experience with WebEngage

  • November 03, 2023
  • Review verified by G2

What do you like best about the product?
Easy to use and implement across the Website, helps with Web Personalization, Broadcast and Automated Marketing Communication.
What do you dislike about the product?
Sometimes the Data that WebEngage gives is not reliable. Heatmaps for AMP Emails are not available.
What problems is the product solving and how is that benefiting you?
Helps with Web Personalization and makes Marketing Automation easy.


    Srimathi S.

Review for webengage

  • November 03, 2023
  • Review verified by G2

What do you like best about the product?
All the features in Webengage are highly user friendly and thats good for the clients.
What do you dislike about the product?
The main issuei have with the webengage platform is the support and responses provided by their tech and onboarding team. Additionally, the platform lacks some features.
What problems is the product solving and how is that benefiting you?
Instead of using multiple panels for different channels, Webengage allows us to work on a unified platform that delivers multiple outcomes. This streamlines our marketing automation efforts.


    Vivek T.

Seamless Retention and Integration System with WebEngage - A Winning Combination

  • November 03, 2023
  • Review verified by G2

What do you like best about the product?
WebEngage's Retention Operating System has been a game changer for us. It empowers us to connect with our learners in a highly personalized and timely manner, significantly enhancing our engagement strategies. This tool has revolutionized our approach to customer retention and engagement, making it an invaluable asset for our organization.
What do you dislike about the product?
We haven't encountered any specific dislikes about the products/Features offered under WebEngage. We've had a very positive experience with their offerings, and they have effectively met our needs and expectations.
What problems is the product solving and how is that benefiting you?
We manage our user journey in WebEngage, and it's a hassle-free process. Their support team is always there to assist us whenever we need help. We have also utilized it for push notifications.


    Nayana N.

Strong Customer Engagement

  • November 03, 2023
  • Review verified by G2

What do you like best about the product?
It helps for Customer Engagement through User-Friendly Features and Genuine Care for Customer Success. It is easy to Implement and integration.
What do you dislike about the product?
It always gives us good results, no need for further explanation.
What problems is the product solving and how is that benefiting you?
We use Webengage for Customer Communication, Campaign Management, Data Analysis, Customer Retention.

The benefits of using WebEngage have enhanced customer satisfaction and it has increased conversion rates, improved brand loyalty, and generated higher revenue.


    Education Management

Best Automation Tool

  • November 03, 2023
  • Review verified by G2

What do you like best about the product?
WebEngage is very easy to implement and personalize the campaigns, which also helps in creating different automation using multiple channels, it is easy to integrate with the different service providers to set up SMS and WhatsApp, and for emails, they also have a very supportive team for helping us to resolve queries which leads to getting good data-driven decisions.
What do you dislike about the product?
There are no dislikes about the dashboards and the WebEngage tool
What problems is the product solving and how is that benefiting you?
Webengage helped us to create multiple automation processes which saved our time and resources also the team helped us to send the marketing campaigns at the right time and under optimal conditions.


    Alisha K.

Very good concept with fine templates. Brilliant to strategise

  • November 03, 2023
  • Review verified by G2

What do you like best about the product?
The templates, the easiness.

Also, that the data is given in a sorted manner however the Excel can be worked upon.
What do you dislike about the product?
Sometimes the changes are not saved. Also, to save WhatsApp templates is a bit tedious process.
What problems is the product solving and how is that benefiting you?
Mailers, Number crunching


    Prasanth G.

Best tool for User Engagement & Cross platform Marketing

  • November 02, 2023
  • Review verified by G2

What do you like best about the product?
1. Can easily implement & push notifications via multiple channels such as SMS, Push notifications & Email.
2. Data provided was reliable & can access by applying multiple filters.
3. Drag & Drop feature helps to set up various marketing campaigns easily
4. Their suppport is very approachable right from integration to any queries raised after setup as well.
What do you dislike about the product?
1. The interface can be more intutitve, also few features & templates can't be used due to UI unable to render.
2. Pricing is little high compared to other players.
3. Unable to integrate WhatsApp messaging, was never able to deliver SMS.
What problems is the product solving and how is that benefiting you?
We are a customer-centric payments platform & doing various analysis & experimentation around pricing. To know how the users are reacting to the pricing & usage, WebEngage really helps us to reach users through personalised content. Also I like the concept of pushing the notifications from one platform instead of logging to multiple platforms.


    Information Technology and Services

A bit pricey, it performs as needed

  • October 31, 2023
  • Review verified by G2

What do you like best about the product?
In our startup, we use WebEngage almost every single day, I have observed that the User journeys that are being tracked are mostly correct and give us a huge advantage by providing insights into how our users engage with our product.

It is very easy to reach out to the WebEngage support personnel, I have personally received a response back even at odd hours.

Also, the backend team in our company seems to be a lot more comfortable with the WebEngage integration in our product helping with easier integration of the product.

The User Interface makes it easier to use the entire WebEngage platform and create dashboards helping us in our daily monitoring of the data.
What do you dislike about the product?
In terms of tracking user journeys, WebEngage was a savior. Our organization has tried Proof Of Concepts with other user journey-tracking software but now our team has been comfortable with most of the WebEngage features. We do see some minute discrepancies in the user journey data but our team is being able to handle the disparity in most cases. The data discrepancy usually happens when a particular event is not being tracked. Now this makes it challenging for the team to gather correct insights from the data provided by WebEngage.
What problems is the product solving and how is that benefiting you?
WebEngage's tracking of user journeys provides significant insights into our users' interactions with our product. This has provided us with a valuable advantage, enabling us to understand user engagement comprehensively. We can then make changes to our product in the upcoming releases accordingly. This has helped us improve our onboarding process.

Furthermore, WebEngage's integration with our product solves the challenge of backend teams feeling comfortable with the platform. This ensures that our backend team can work more comfortably and use WebEngage at its full potential.