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External reviews

660 reviews
from G2

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    Sameer S.

An exceptional experience with Web Engage

  • November 13, 2023
  • Review verified by G2

What do you like best about the product?
The dashboard accessibility is easy to use & it was also easy to integrate.
The customer support team really helped in time of crisis & technical disfucntionality.
What do you dislike about the product?
Sometimes there's data missing, unavailable & not reliable on web engage.
The On site notification feature usage in limited. Also web personalization usage frequency is limited.
What problems is the product solving and how is that benefiting you?
It helps analzing customer event data in details, also its minimal in cost the tool is also easy to use.
Also the onsite notification feature is amazing & helps customers in mapping journey effectively


    Financial Services

Best Marketing Automation Tool for Startups

  • November 12, 2023
  • Review verified by G2

What do you like best about the product?
Speaking from working at a startup, I feel WebEngage has the best Startup program. This is a game-changer, especially for startups and smaller players who are looking to harness the power of automation and analytics without significant upfront investment. The on-boarding team makes the integration process very smooth and they even assist you if you are facing any issues.

Their pricing structure is not only reasonable but also tailored to suit businesses of all sizes. This means even smaller players can access premium features without breaking the bank.

Having used other industry leading tools, I feel that WebEnage provides a very user friendly dashboard and anyone can used their advanced tools without any technical knowledge.

The feature which helps me a lot and which is not very common in other industry leaders would be - Check best channel. This features basically analyzes the past behaviour of a user and sends them communication only the channel in which they are most likely to engage with. By using this, we save a lot of money by not sending unnessary SMS/WhatsApp/Emails.

Apart from that, their journey builder is very simple and easy to use. It even gives you the option to copy and paste upto 10 blocks which saves me a ton of time by not creating the same blocks again when creating a journey.

To end it with, they have a great customer support and CSM team who are very responsive and address your issues as soon as possible. This is very important to consider when going ahead with a automation tool.
What do you dislike about the product?
No product is perfect and there is always something which can be made better. I'll keep this breif and mention the key points:

- Integration time -> this took longer than expected, but again this involves the efforts from both the teams
- Creating live segment -> It takes a considerable amount of time for the segments to brew
- Analytics -> WebEngage can introduce more analytics features which will give us deeper insights
What problems is the product solving and how is that benefiting you?
By using WebEngage, we are able to automate the entire customer journey from start to end.

We hvae complete control on:

- when the communications are being sent in the customer journey (trigger)
- at what time
- the number of communications
- cohorts & funnel analysis

& much more.


    Pranay M.

WebEngage in Focus: A Powerful Toolkit

  • November 12, 2023
  • Review verified by G2

What do you like best about the product?
The best thing I like about WebEngage is has a comprehensive suite of tools for customer engagement. The interface is super user-friendly as a user I can say that. The advanced anatytics and segmentation features helped us to empower our business.
What do you dislike about the product?
The learning curve can be difficult to understand and handle as a new user. The Integration process also took a lot of time for us. And customer support response times could be improved.
What problems is the product solving and how is that benefiting you?
WebEngage solved big problems in multi-channel communication, behavioural analytics, and marketing automation. It also helped us to understand user behaviour and get insights about are business.


    Ayushi B.

WebEngage: A Robust Marketing Automation Tool

  • November 11, 2023
  • Review verified by G2

What do you like best about the product?
WebEngage is one of the best platform for remarketing and it has alot of marketing automation features. And it also offers a range of tools for personalized campaigns such as Push notifications, email and in App messages. The customer support team are really very helpful, they were very closely in touch with us during the Integration.
What do you dislike about the product?
The WebEngage dashboard need be restructured properly, as we have seen that sometimes data is not appropriate. After the onboarding process, trainig and suppport function can be increased to 5 to 6 months that would be great.
What problems is the product solving and how is that benefiting you?
WebEngage makes it easier for our business to talk to customers in a way that feels personal. It helps save time by automating tasks and uses data to make smarter decisions.


    Sandeep M.

Great tool but slightly buggy at times

  • November 09, 2023
  • Review verified by G2

What do you like best about the product?
I love how easy the integration of the WebEngage was for the entire Backend and SDK team in our country. Although it took a bit of time, it was hugely useful for event tracking once it was successful. Our Data team uses it a lot to gather insights on user behavior and hence helps improve our product by making data-driven decisions. Also, our marketing team uses it a lot to send e-mails to users for their regular engagement with our product and this feature is often used to get reactivations. The frequency of usage in our company is almost daily by the marketing team but as a member of the data team, I use it at least once every two days and but mostly daily.
What do you dislike about the product?
In Webengage, there are a lot of new features that are quite buggy and aren't implemented well. For example, the Predictive user segment is a new feature that has been launched by Webengage but it doesn't work well as it fails to load the user list CSV file most of the times. Also, when we try to reach out to the point of contact for Webengage, they are mostly unable to help us in situations like this.
What problems is the product solving and how is that benefiting you?
We wanted to know the user behavior to understand how they interact with our product. This is solved by WebEngage and it has helped us improve our product in every new version release.
Another area where WebEngage has helped us is to send emails to churned customers so that they can perform reactivation. This has helped us improve our reactivation number every month.


    Sagar P.

WebEngage- The Magic Wand of Marketers

  • November 09, 2023
  • Review verified by G2

What do you like best about the product?
Webengage is a one stop solution for all things marketing. We use Webengage for segmenting our customer base based on their behaviour and affinity and it turned out to be a successfull strategy for our business. Also, the web personalization features really helps us deliver personalized communication to our customers.
What do you dislike about the product?
The interface could have been better. We have been using other analytical tools like GA4 and Adobe Analytics and the kind of interactive dashboards that we can create there is not feasible on WebEngage.
What problems is the product solving and how is that benefiting you?
It was initially difficult to segment our customers and carft a distinct journey for each segment. But with the help of Webengage, we are successfully segmenting our customers and targetting with with personalized communication. Also, the web personalization feature is quite good. Helped us in showing personalized content to our visitors.


    Information Technology and Services

Webengage User Experience

  • November 08, 2023
  • Review verified by G2

What do you like best about the product?
I like the tools that WebEngage provides us for capturing the user's behavior and communicating with the users, like the ability to send campaign emails and create journeys for segments of users. It has a very user-friendly UI, and easy to find the things that you are looking for. Once you purchase a subscription, a representative is assigned to your account and you can reach that person whenever you have any issues that you want to resolve. The WebEngage events are very easy to integrate and implement with websites and apps, and the data is shown in the dashboard in real-time. I use the webengage dashboard regularly to monitor the campaigns the events triggered for segment of users.
What do you dislike about the product?
The only issue that I have with the WebEngage tool is that sometimes it becomes very slow and takes a lot of time to open campaigns or dashboards. The events triggered are also shown very late (approx 15 mins delay). This happens very rarely.
What problems is the product solving and how is that benefiting you?
WebEngage is helping in analyzing user journey using which we can Identify if users are having any difficulties at any point of the product usage. We can easily send out mails to our customers offering them discounts etc. We are using webengage for all the marketing related tasks and we can automate it. We also use webengage for analysing user journey funnels and user lifetime engagement metrics. It provided 360 degree view of each individual users.


    Prachi P.

Mastering Personalized Marketing with WebEngage

  • November 08, 2023
  • Review verified by G2

What do you like best about the product?
What I like most about WebEngage is its ability to help businesses communicate better with their customers. It also has tools to send personailzed messsages, understand customer behaviour, which makes marketing more effective. And all the features are super easy to use.
What do you dislike about the product?
Connecting it with other tools becomes a headcahe sometimes. But the cilent success team helped us to get it done. Pricing is also another factor, not every company can afford it.
What problems is the product solving and how is that benefiting you?
Customer engagement, segmentation, A/B testing, multi-channel communication, automation, analytics, and user retention are all resolved by WebEngage.


    M Janaradhan .

It's very useful tool we can send a coms very seamlessly with this.

  • November 08, 2023
  • Review verified by G2

What do you like best about the product?
Journey's are very good feature to addopt.
What do you dislike about the product?
some more functions can improve while creating the joirney like if we want to send the journey in recurring then it's not useful I think so.
What problems is the product solving and how is that benefiting you?
It's automated our journeys


    Higher Education

Webenage as a Saas

  • November 08, 2023
  • Review verified by G2

What do you like best about the product?
The best part is that it is quick and user friendly
What do you dislike about the product?
Sopmetimes, it doesnot save the changes that are there
What problems is the product solving and how is that benefiting you?
Our marketing comms have become streamlined and manual effort has reduced to a great extent.