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Sprout Social

Sprout Social

Reviews from AWS customer

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5,556 reviews
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    Marketing and Advertising

Effortless to Use and Understand

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
It's easy to understand. I can navigate what I need fairly easily.
What do you dislike about the product?
It can be glitchy with small things. For example, when I try to tag people from LinkedIn, often times they don't show up.
What problems is the product solving and how is that benefiting you?
Sprout is helping me track growth and which posts do better than others.


    Katlyn B.

Great for Remote Teams, But Needs Better Photo Editing

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
It is great for teams that do not work together in person! We currently have content writers who aren't in our corporate office and the approval cycle is a great way to keep things organized. We are in Sprout every day, so it is important for us to stay organized!
What do you dislike about the product?
Having to log in every single time I go to the site (I know, I know, it is a security thing). I think what needs the most improvement is the ease of use of changing photo sizes and having editing capabilities.
What problems is the product solving and how is that benefiting you?
Having great analytics all in one place and having the ability to get around having to use Meta Biz Suite (IYKYK).


    Ariana F.

Excellent for Scheduling and Reporting, Especially Competitive Analysis

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
Sprout is great for scheduling content and reporting at the post and profile level. The competitor reporting is something that I use often to see how our social performance compares to our direct competitors.
What do you dislike about the product?
There's not much that I dislike about Sprout Social! The only pain points are often API limitations of the social media platform itself. For example, you can't tag photos on LinkedIn posts in Sprout so if we have several accounts to tag we opt to post natively in that platform rather than use Sprout.
What problems is the product solving and how is that benefiting you?
Sprout allows us to look at our social media performance and content all in one central place. It helps us respond to DMs, comments and monitor brand reputation and scan for any potential issues with social listening.


    Anna M.

Effortless Content Scheduling and Analytics, but Approval Workflow Needs Improvement

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
Sprout makes it extremely easy to upload and plan content for multiple social media accounts! Analytics are extremely easy to access, download, and understand! This is huge when presenting to clients.
What do you dislike about the product?
The approval workflow has been frustrating on my end, personally. I don't like how if an external approver is using their work email, they don't always get access to the submitted social posts to approve. I also don't love how the analytics are different across platform. If there are follower analytics for one platform, there should be follower analytics for all.
What problems is the product solving and how is that benefiting you?
I have 9 different client accounts that I manage social media for. Sprout makes it extremely easy to streamline scheduling and keeping track of what I'm posting and when.


    Will M.

Easy to Use, Reliable Social Media Solution

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
I really like how easy it is to use and navigate Sprout Social, which makes managing social media platforms smooth and efficient. The approval path process is particularly useful for maintaining quality assurance as it ensures that every post image and copy goes through a final review before publication. I appreciate the reliability of the platform; we haven't experienced any technical glitches that disrupted our workflow. The analytics provided by Sprout Social are also very easy to understand; they allow us to compile important metrics quickly and easily across different channels, which is invaluable for creating executive-level reports. Transitioning from Hootsuite, I found Sprout Social to be far more user-friendly. Its initial setup was seamless; all we had to do was connect our social media channels, and we were ready to start using the platform. This ease and efficiency make Sprout Social a tool I highly recommend.
What do you dislike about the product?
I find the requirement for manual mobile publishing inconvenient, as it increases the chances of missing notifications and leads to delays or missed publishing of content. Additionally, I wish Sprout Social could fully integrate with major social media channels to eliminate the need for manual publishing entirely.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts, optimize timings, and analyze cross-channel results. The approval path ensures quality, and the user-friendly analytics streamline reporting. This enhances our social media management efficiency and decision-making.


    Public Relations and Communications

All in one platform makes for a seamless end user experience

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
This platform is user-friendly and offers a wide range of features, from planning and publishing to customer care, reporting, and influencer management. It's convenient to have all these tools available in one place, as not every platform provides such comprehensive functionality. I also appreciate the ability to create separate team environments in Sprout, which helps organize different business units into their own swim lanes.
What do you dislike about the product?
When exporting posts, the results are often messy, with duplicate rows containing the same data. Cleaning up this data can be time-consuming and makes the process more difficult for my reporting team. I would appreciate an option to filter and export only published data, rather than including deleted data from a page.
What problems is the product solving and how is that benefiting you?
Having all my clients' global reporting consolidated in one place makes it much easier for me to review and analyze the data. I do wish the platform offered paid Instagram data just as it does for Facebook, but I understand that this limitation is due to API restrictions.


    Soham A.

Revolutionized Our Data Access with Smart Inbox and Listening Features

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
Sprout has been phenomenal for us to get access to a new set of data that we wouldn't have the ability to tap into before. The ability to have all the data in csv's in the smart inbox and listening topics have been a game changer.
What do you dislike about the product?
I think the API integration process could be refined for business orgs. It's already very well documented, but I believe having a streamlined process setup to help organizations onboard this data into their data lakes could be amazing!
What problems is the product solving and how is that benefiting you?
Helps us analyze how people are talking about our company. Being in the fintech space, things move so quickly. Sprout helps us stay on top of it all. The amount of features loaded into the tool is phenomenal too. Always feels like they have so much covered.


    Associazione L.

Sprout review

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
The most valuable feature is the one that allows you to customize each post according to the social network where it is scheduled for publication. I also highly appreciate the option to schedule the first comment.
What do you dislike about the product?
The current absence of an option to set cover images for Reels is a limitation. It would be beneficial to have this functionality added as well.
What problems is the product solving and how is that benefiting you?
It allows us to publish multiple posts on multiple channels all at once and to keep track of each channel’s development


    Test T.

Centralized Social Management, But Pricey

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
I like Sprout Social for its ease of use, which makes managing multiple social media accounts feel almost effortless. The centralization of data and management through Sprout Social is something I highly value, as it streamlines my workflow and helps me keep everything organized in one platform. Additionally, the initial setup was easy, which made onboarding a smooth experience. I also appreciate the more robust features of Sprout Social, which were one of the main reasons for switching from Buffer, allowing for an expanded functionality that supports my needs better.
What do you dislike about the product?
The cost of Sprout Social is high.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for centralizing data and managing multiple social media accounts efficiently, enhancing ease of use and reporting capabilities.


    Kaitlyn R.

Streamlined Social Media Management with Room for Improvement

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how streamlined and unified Sprout Social is. The platform excels at combining crucial features such as scheduling, analytics, managing comments and messages, and reporting into a single, cohesive interface. This integration significantly reduces the time I spend on reporting tasks; what used to take hours now only takes five minutes, and I can easily send reports to clients. Managing scheduling is seamless even when handling around eight accounts simultaneously, which helps ensure that I stay on track and that everything gets posted as planned. The feature that provides optimal posting times is particularly beneficial, further enhancing organization and efficiency. Additionally, the initial setup of Sprout Social was super easy, thanks to the dedicated support team that helps new users get started, alongside an excellent UX that makes the platform easy to navigate.
What do you dislike about the product?
I wish I could schedule stories to both Instagram and Facebook at the same time, as well as add stickers for engagement. It would make it way easier since right now I'm doing it manually. On top of a large number of accounts, things can get lost, so having it all planned out ahead of time would be amazing with the CTA/engagement stickers items on there. Overall, the platform is great but it is expensive for smaller scale companies.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for streamlined social media management, benefiting from pre-planning posts, analytics, scheduling, and efficient reporting, saving hours on tasks.