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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    We'd like to hear your feedback and ideas on how to improve this page.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    5544 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    39%
    46%
    13%
    2%
    0%
    0 AWS reviews
    |
    5544 external reviews
    External reviews are from G2 .
    Andrew W.

    Effortless Social Presence, Limited Reporting Flexibility

    Reviewed on Nov 27, 2025
    Review provided by G2
    What do you like best about the product?
    I find Sprout Social invaluable for creating monthly smart reports that effectively monitor brand sentiment, which significantly aids in tracking our brand's image and public perception. The platform efficiently helps me maintain a consistent social media presence without the need for manual efforts, allowing me to focus on strategic tasks. I particularly appreciate the content planning, scheduling, and publishing features, which streamline the social media management process and improve my productivity. The initial setup of Sprout Social was straightforward and easy, ensuring a smooth transition and immediate functionality. The overall user experience with Sprout Social is so positive that I would highly recommend it to colleagues and friends.
    What do you dislike about the product?
    I dislike the limited customization flexibility in reports. It restricts how I can tailor the reports to meet specific needs or preferences.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to create smart reports for brand sentiment and maintain a consistent presence effortlessly with features like content planning, scheduling, and publishing.
    Christopher W.

    Deep Analytics, Smooth Setup, Pricey for Small Businesses

    Reviewed on Nov 27, 2025
    Review provided by G2
    What do you like best about the product?
    I appreciate the deep analytics offered by Sprout Social, which I find invaluable for identifying micro-influencers. The platform's engagement metrics and audience demographics tools are particularly helpful, providing detailed insights that help me tailor my social media strategies effectively. Additionally, the smooth initial setup of Sprout Social was a notable positive experience, ensuring that the transition to the platform was seamless and hassle-free.
    What do you dislike about the product?
    Sprout Social is too expensive, especially for small businesses.
    What problems is the product solving and how is that benefiting you?
    Sprout Social helps me analyze engagement metrics and audience demographics, assigns messages to the right team members, and uncovers micro-influencers, enhancing my team's efficiency and social media strategy.
    Isabella Y.

    Fast Setup, Effective Scheduling Tool

    Reviewed on Nov 27, 2025
    Review provided by G2
    What do you like best about the product?
    I appreciate Sprout Social's built-in content calendar, which aids in crafting a powerful schedule for my social media activities. Additionally, the user interface enhances my experience by being fast and intuitive, allowing for a quick setup and seamless navigation. These features significantly contribute to my workflow efficiency, and the positive impact they have on my daily tasks warrants a high recommendation score of 10.
    What do you dislike about the product?
    I find the base plan of Sprout Social to be limiting because it covers only a limited number of social profiles.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social's built-in content calendar to create powerful schedules, helping me understand what types of content to post.
    Charlotte H.

    Streamlined Social Management, Rapid Setup

    Reviewed on Nov 27, 2025
    Review provided by G2
    What do you like best about the product?
    I genuinely appreciate not having to log into individual platforms one by one when using Sprout Social. This feature significantly enhances my productivity and efficiency by streamlining my workflow, allowing me to manage multiple social media accounts from one centralized dashboard with ease. Additionally, the initial setup of Sprout Social was fast, which made the transition to using this tool seamless and hassle-free. This efficiency in setup is crucial for businesses that seek to quickly implement the tool into their existing systems without downtime. These aspects of Sprout Social contribute to an improved customer experience by making management tasks more manageable and less time-consuming.
    What do you dislike about the product?
    I find that the cost of using Sprout Social can go up quickly, which may affect budgeting and long-term affordability.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to compare the impact of trending topics and improve customer experience without logging into each platform individually.
    Ava l.

    Flawless Scheduling and Instant Setup

    Reviewed on Nov 27, 2025
    Review provided by G2
    What do you like best about the product?
    I really appreciate the powerful scheduling feature of Sprout Social, which streamlines my tasks and enhances my overall productivity. The built-in content calendar is another standout aspect for me, as it allows me to organize and plan my content effectively. I am particularly impressed with how easy and instant the initial setup of Sprout Social was, making the onboarding process smooth and hassle-free. These features contribute to a seamless user experience, and I find that there's nothing in need of improvement at the moment. This results in a high recommendation score from me, as indicated by my likelihood of recommending Sprout Social to others being a 10.
    What do you dislike about the product?
    Nothing
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to streamline influencer discovery and enjoy the powerful scheduling and content calendar features.
    View all reviews