What do you like best about the product?

Asana is great for keeping projects organized and tracking team tasks. The interface is clean and intuitive, and the notifications make sure nothing gets forgotten. I really like the subtasks and dependencies feature — it helps a lot with prioritizing and meeting deadlines. The integrations with Google Drive and Slack also make the daily workflow much smoother.

What do you dislike about the product?

Sometimes Asana can feel a bit overwhelming when managing multiple large projects at once. There are many features, and it can take time for new users to learn how to use them effectively. Also, the mobile app is less fluid than the desktop version, especially when editing or reorganizing tasks.

What problems is the product solving and how is that benefiting you?

Asana helps me keep track of multiple projects and deadlines in one place. It makes collaboration easier by allowing everyone on the team to see who’s responsible for what and when. Before using Asana, tasks were often lost in emails or chats — now everything is centralized and transparent. This has improved productivity, accountability, and communication across the team.

What do you like best about the product?

Asana really simplifies project management. I appreciate how tasks, deadlines, and team updates are all organized in a single place. What I find most helpful are the visual boards and timelines, which make it easy to track progress. It's excellent for collaboration and helps ensure every project stays on schedule.

What do you dislike about the product?

Managing several travel campaigns simultaneously can become challenging. The constant stream of notifications tends to accumulate, making it difficult to concentrate on the most important tasks.

What problems is the product solving and how is that benefiting you?

Asana helps me keep travel bookings, marketing tasks, and team coordination organized in a single platform. It ensures everything stays on track, enhances communication, and saves time by minimizing confusion and preventing missed deadlines.

What do you like best about the product?

Super easy to learn and integrate into your team quickly. Well rounded features and capability for the most typical processes and daily tasks.

What do you dislike about the product?

Some of the templates should be improved to allow modification especially for new product development, also so you can create stages exactly from an existing template.

What problems is the product solving and how is that benefiting you?

NPDP Inefficiency
Process Overload
Strategy Uncertainty
Reporting Burden
Task Oversights

What do you like best about the product?

I really like the workflow features on Asana, and the ability to connect projects to goals. It's helpful to have many different options for connecting my team to different initiatives. Overall it is very user friendly.

What do you dislike about the product?

It is a little bit expensive for my team. I wish there was an affordable option for up to ten people. More importantly, I wish I could customize the workflow features even more by referencing specific tasks.

What problems is the product solving and how is that benefiting you?

Keeping my team on track with our goals, connecting our work, and helping us to keep track of all of the different moving parts of our business. I like being able to have all of our work in one place so that I can get a good overview of the business health as a whole. Asana helps me to make sure tiny but important tasks don't slip through the cracks.

What do you like best about the product?

Nice to keep track of personal projects or tasks.

What do you dislike about the product?

Hard to re-assign tasks easily. Not the easiest when there are a lot of different tasks involved in a workflow. Microsoft has a similar product which has reduced my need for it.

What problems is the product solving and how is that benefiting you?

Instead of keeping all my emails unread, I can add tasks into a project board.

What do you like best about the product?

{"I find the AI Studio significantly helpful for automating workflows, which adds substantial value to the experience.","I appreciate the training provided; it was very helpful in setting up and understanding the use of the platform.","I find data visualization, summaries, project summaries, and other AI functions to be most useful features.","I value that Asana helps with project management and task organization for achieving common goals efficiently."}

What do you dislike about the product?

I find that the graphic user interface of Asana could use improvement. I would prefer more vivid and simplified visuals to make it more beginner user-friendly.

What problems is the product solving and how is that benefiting you?

I find the AI Studio in Asana automates workflows, significantly enhancing efficiency and project management. The data visualization and AI functions provide valuable insights for project summaries.

What do you like best about the product?

As a Marketing Manager juggling multiple campaigns, content calendars, and cross-departmental collaborations, Asana has become the central hub that keeps everything on track. After years of using various project management tools, I can confidently say that Asana strikes the ideal balance between structure and flexibility, empowering both strategic planning and daily execution.

Asana’s project templates and timeline views are invaluable for marketing campaigns. I can map out every phase—from creative concepting and content creation to launch and reporting—within a single workspace. Dependencies make it easy to visualize how a single delay affects the overall timeline, ensuring no step is overlooked. The ability to toggle between List, Board, Timeline, and Calendar views allows me to plan strategically while my team manages their individual tasks in whichever format suits them best.

The My Tasks dashboard is my daily command center. It provides a clear breakdown of what's due today, what's upcoming, and what's waiting on others. I love that recurring tasks automatically populate (like weekly reporting or social post scheduling), which keeps routine workflows seamless. Custom fields also help us track campaign stages, asset types, and content approvals—no more guessing where things stand.

What sets Asana apart is how it eliminates endless email threads and chat clutter. Each task becomes its own micro-workspace with assigned owners, subtasks, comments, and attachments. Tagging team members keeps communication contextual, while integrations with tools like Slack, Google Drive, and Adobe Creative Cloud make collaboration effortless. I can review a design, give feedback, and move the task to the next stage all within Asana—no back-and-forth needed.

As a manager, I rely heavily on Dashboards and Reporting to monitor campaign health. The ability to create custom charts showing progress, workload, and deadlines helps me keep leadership informed without manually compiling data. The workload view has also been a game changer for resource allocation—it’s easy to see who’s overloaded and redistribute tasks before burnout sets in.

Asana isn’t just a project management tool—it’s the backbone of my marketing operations. It provides visibility across teams, accountability for every task, and the flexibility to adapt as priorities shift. Whether I’m coordinating a nationwide campaign or managing day-to-day creative requests, Asana ensures nothing falls through the cracks.

What do you dislike about the product?

For new users, Asana’s feature set can feel a bit overwhelming. However, once the structure is established, especially with thoughtful naming conventions and templates, it becomes intuitive and highly scalable. The mobile app is excellent for on-the-go updates and quick check-ins during meetings or site visits.

What problems is the product solving and how is that benefiting you?

Asana has transformed the way directors review and manage marketing initiatives by streamlining collaboration and time management in one centralized platform. Instead of chasing email threads or scattered feedback, directors can review campaign assets, comment directly on tasks, and approve deliverables in real time, keeping communication clear and documented. This transparency eliminates bottlenecks and ensures every stakeholder stays aligned on priorities and deadlines. By visualizing workloads, setting dependencies, and automating reminders, Asana helps my directors allocate resources efficiently and maintain momentum across multiple projects.

What do you like best about the product?

Asana stands out as an exceptional work management platform for three compelling reasons. First, its intuitive and adaptable interface—featuring boards, lists, and timelines—enables teams to seamlessly manage tasks ranging from simple to-do lists to complex multi-stage projects. Second, it brings clarity and accountability to collaboration by clearly assigning task ownership, deadlines, and objectives, ensuring all members stay aligned and focused. Finally, its ability to integrate with widely used tools such as Slack, Google Drive, and Microsoft Teams creates a unified workflow, reducing context switching and information silos. Together, these features help teams transform chaotic workflows into structured, transparent, and efficient processes.

What do you dislike about the product?

While some users may find its pricing model less accessible for small teams or individual users, Asana's advanced features and automation capabilities are primarily available in its paid tiers. Additionally, individuals or teams accustomed to simpler to-do list applications might perceive its extensive functionality as overly complex for basic task management needs.

What problems is the product solving and how is that benefiting you?

Asana effectively solves the problem of task and project disorganization by providing a centralized platform that clarifies responsibilities, timelines, and objectives. This brings clear benefits: it eliminates confusion over ownership, reduces time wasted on status updates, and ensures everyone is aligned, ultimately accelerating project completion and reducing team stress.

What do you like best about the product?

Helps in organization, very collaboration friendly and amazing task management.

What do you dislike about the product?

Initial steep learning curve, a lot of notifications if not managed well.

What problems is the product solving and how is that benefiting you?

Helps in task management, collaboration and task assigning in a large team.
Helps keep the workflow organized, with updated calendars and relevant tasks.
If someone is doing a multi BU job, gives visibility to task assigners across all of an employee's work.

What do you like best about the product?

I really like how Asana keeps all my stuffs organize. It’s super easy to see who doing what and what’s left. The layout looks clean and simple to understand even if you not that tech savy. I like how I can add deadlines, subtasks and small notes all together. It honestly help me and my team stay on same page without so much confusion or messages everywhere.

What do you dislike about the product?

Sometimes it feels kinda heavy, like too much things on screen and I get lost. The notifcations comes too often and gets little annoying. Also few things takes extra clicks to do which feels waste of time. It’s overall really good but ya, bit too much sometimes.

What problems is the product solving and how is that benefiting you?

Asana helps me keep all my work in one place instead of random notes or messages everywhere. Before using it, I used to forget tasks or mix up deadlines all the time. Now I can see what’s due, who’s doing what, and what’s already done. It also helps my team work together without needing to message each other for every small thing. Everyone just updates their tasks and we all stay in sync. It really saves time and keeps me more focus and less stressed about forgetting something important.