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Smart recommendations and personalisation tool
What do you like best about the product?
Ability to ab test sceanarios, create personalised journeys and utilise data to give relevant recomendations
What do you dislike about the product?
Reporting can be complex to understand and techincal development can take time to rollout and get barnd aligned
What problems is the product solving and how is that benefiting you?
We had challenges around personalisation, creating fast campiagns and having data based product recommendations
Solution for Personalization and Multi-Channel Marketing using AI for Designer Sofas For You Ltd
What do you like best about the product?
Enhance customer experiences by creating personalized shopping journeys across multiple channels using AI-driven insights for our luxurious Chesterfield sofas, leather sofas, and classic armchairs.
What do you dislike about the product?
The onboarding process for Designer Sofas For You Ltd was more complex than expected due to our bespoke website setup, which caused some initial delays. While there is a lot to learn on the platform, the support team consistently goes above and beyond to provide assistance and make things run smoothly.
What problems is the product solving and how is that benefiting you?
Previously, we spent months proposing new ideas to our developers on how we wanted to engage with customers for our Chesterfield Sofas, Leather Sofas, and Arm Chairs. It often took several meetings over several months for anything to materialize. With Insider’s tools, creating personalized customer journeys and enhancing engagement has become much easier and faster.
5.6% uplift in the overall leads collected from the website
What do you like best about the product?
Support from the Insider team in ideation for campaigns
Onsite Personalization products - Web templates, Web Push
Architect for cross-channel personalization
Onsite Personalization products - Web templates, Web Push
Architect for cross-channel personalization
What do you dislike about the product?
Requires a slight learning curve and handholding by support team for getting required developments in place.
Development team takes considerable time to resolve issue, however, they keep us informed.
Yet to fully optimise CDP capabilities and take advantages of Unified Customer Profile views.
Development team takes considerable time to resolve issue, however, they keep us informed.
Yet to fully optimise CDP capabilities and take advantages of Unified Customer Profile views.
What problems is the product solving and how is that benefiting you?
We weren’t able to get a single unified view of our customers before. With Insider’s CDP integrating user data from different data sources, we were able to centralize all the data together, creating good user profiles and their UCPs providing customer views. However there is still room for it to become more comprehensive.
We implemented exit intend lead generation campaigns -> and this led to an uplift in the overall leads collected from the website.
We used WhatsApp to send out acknowledgment notifications before the call center would reach out.
We implemented exit intend lead generation campaigns -> and this led to an uplift in the overall leads collected from the website.
We used WhatsApp to send out acknowledgment notifications before the call center would reach out.
Insider helps boost Conversions and increase customer personalization experience.
What do you like best about the product?
What I like best about Insider is its ability to create personalized, seamless customer journeys across multiple channels using AI-driven insights. It effectively anticipates user needs, making campaigns feel relevant and engaging without the usual complexities. The platform’s intuitive interface and powerful analytics make it easy to optimize strategies and achieve better results, enhancing both customer experience and marketing outcomes.
What do you dislike about the product?
One aspect of Insider that could be improved is the onboarding experience, as it can take some time to get fully acquainted with all the platform's advanced features. While it’s powerful, the breadth of tools available can feel a bit overwhelming initially. Additionally, the reporting customization could be more adaptable to meet unique business requirements, and integrating with certain legacy systems sometimes requires more technical workarounds than expected.
What problems is the product solving and how is that benefiting you?
Insider solves the challenge of delivering personalized customer experiences at scale, which directly benefits by increasing engagement and conversion rates. It addresses the need for cohesive multi-channel marketing by integrating web, mobile, and email efforts, ensuring consistent messaging across all touchpoints. This streamlines our marketing processes, allowing us to create tailored journeys that resonate with individual users. Insider’s real-time analytics and A/B testing help us make data-driven decisions quickly, optimizing campaigns on the fly and maximizing our marketing ROI. Overall, it simplifies complex marketing tasks, making our efforts more efficient and effective, while enhancing the customer journey.
Insider is your secret weapon for marketing success and CDxP
What do you like best about the product?
Insider is user-friendly with an intuitive interface that makes it easy to navigate. Its powerful personalization capabilities, driven by AI, significantly enhance customer engagement and conversion rates. The platform’s multi-channel integration, including web, mobile apps, and email, provides a seamless customer experience. Additionally, the advanced A/B testing and analytics tools offer valuable insights to refine marketing strategies, and the responsive customer support is a big plus.
What do you dislike about the product?
The platform is generally easy to use, but still there is a learning curve to fully leverage all features. Integration with some legacy systems can also pose challenges, requiring additional technical support. However, Insider's COM team will do everything they could to help customers. no complaints.
What problems is the product solving and how is that benefiting you?
Insider offers significant benefits by enhancing customer engagement and driving higher conversion rates through advanced personalization and segmentation. Its multi-channel integration ensures consistent and cohesive messaging across web, mobile, and email, creating a seamless customer experience. The platform's automation capabilities save time and resources by handling repetitive tasks, allowing teams to focus on strategic priorities. Real-time analytics and A/B testing provide actionable insights, enabling data-driven decisions that refine and optimize marketing strategies. Overall, Insider helps businesses achieve more efficient and effective marketing, leading to improved business outcomes and stronger customer relationships.
Boosting Marketing Impact with Insider: Streamlining Data and Campaigns for Enhanced Effectiveness
What do you like best about the product?
We're now exploring more of their onsite experimentation tools. While some setups can be tricky, the support team continues to be incredibly helpful. The platform is flexible and keeps improving, especially for cross-channel journeys.
What do you dislike about the product?
Some features feel a bit disconnected, so a more unified experience would be great.
What problems is the product solving and how is that benefiting you?
Insider has streamlined how we integrate data from multiple sources and improved our ability to launch multi-channel marketing campaigns. Insider has made our marketing efforts more cohesive and customer-focused, leading to better engagement and stronger customer relationships. Insider is helping us communicate more effectively with our audience, boosting our efficiency and impact.
Insider is an omnichannel marketing automation solution you can depend on!
What do you like best about the product?
We really love all the Insider products we’re using: Web Suite, Web Push, Smart Recommender, Email, SMS, WhatsApp, and Architect.
We are extremely happy with the proactive support from the Customer Success team - they help address issues we face and also help with strategic inputs and ideas.
We are extremely happy with the proactive support from the Customer Success team - they help address issues we face and also help with strategic inputs and ideas.
What do you dislike about the product?
Despite using so many of Insider’s products and channels, we initially encountered hurdles with app integration, which wasn’t ideal.
What problems is the product solving and how is that benefiting you?
Our main goal was to have an omnichannel engagement solution where we could run campaigns in different channels from a single platform. We managed to do that with Insider’s Inone platform, where we were able to create campaigns for each of these channels separately. With Architect, we built omnichannel journeys that connected email, SMS, and WhatsApp together for orchestrated messaging.
Easy to use, good team to work with, seeing good results
What do you like best about the product?
- Easy to use, good team to work with, seeing good results
- Visual editor for simple non technical changes
- Can duplicate a test for mobile, desktop, tablet
- Pre-built rules and segments for targeting
- Technical support team good at problem solving
- Intergrates with GA4
- Shareable draft links for stakeholder management
- Implementing simple tests does not require high levels of technical competence
- Visual editor for simple non technical changes
- Can duplicate a test for mobile, desktop, tablet
- Pre-built rules and segments for targeting
- Technical support team good at problem solving
- Intergrates with GA4
- Shareable draft links for stakeholder management
- Implementing simple tests does not require high levels of technical competence
What do you dislike about the product?
- Can't easily edit existing CSS or JS (note: You can add CSS and JS, just can't easily edit existing site CSS or JS).
- Out the box tests allow for cross-platform tests, but custom tests are by device type - would be good to add a cross-platform option in the future (note: You can easily duplicate a custom test for mobile, desktop, tablet so this isn't a major issue, it would just save setup time and declutter the dashboard)
- Out the box tests allow for cross-platform tests, but custom tests are by device type - would be good to add a cross-platform option in the future (note: You can easily duplicate a custom test for mobile, desktop, tablet so this isn't a major issue, it would just save setup time and declutter the dashboard)
What problems is the product solving and how is that benefiting you?
Insider helps us better understand our on site user behaviour, so that we can better serve our users in achieving their goals.
We have observed hike in In-store visits using Insider’s Web Suite
What do you like best about the product?
"-Their do-it-yourself layouts are useful. We have used their platform to sync design for all platforms at the same time.
-No tech knowledge is required.
-Spam test is another useful feature that we liked to optimize emails."
-No tech knowledge is required.
-Spam test is another useful feature that we liked to optimize emails."
What do you dislike about the product?
Every feature is adding value to our business. We wanted to have more creative visualizations on the dashboard to analyze the campaign in a better way.
What problems is the product solving and how is that benefiting you?
The right communication at the right time is what we were really struggling with.
We also wanted to standardize the communication. Insider’s features allowed us to automate templates and messages for all the platforms.
We also wanted to standardize the communication. Insider’s features allowed us to automate templates and messages for all the platforms.
WhatsApp Business helped us improve end user experience
What do you like best about the product?
We increased customer engagement and improved experience with WhatsApp chatbot.
What do you dislike about the product?
Pricing can be little bit competitor but still ok.
What problems is the product solving and how is that benefiting you?
Insider helped us to increase conversion rates with WhatsApp marketjng messages and improve customer experience with chatbot.
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