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Insider is the #1 omnichannel customer journey building software for us
What do you like best about the product?
- Aligning customer journeys directly with our business goals
- Breaking down the problem, select segments, and build offers to serve business objectives effectively
- Ensuring strategies are easy to implement and measure for effectiveness
- End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend)
- Building comprehensive reports that integrate both engagement and business outcomes
- Project Organization
- CDxP that integrated data from all sources and unifies into user profiles
- Customer Journey Project Team:
1. Technical team: Support us integration and operations
2. Business/Marketing team: Define business challenges and set up strategies
3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights
- Breaking down the problem, select segments, and build offers to serve business objectives effectively
- Ensuring strategies are easy to implement and measure for effectiveness
- End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend)
- Building comprehensive reports that integrate both engagement and business outcomes
- Project Organization
- CDxP that integrated data from all sources and unifies into user profiles
- Customer Journey Project Team:
1. Technical team: Support us integration and operations
2. Business/Marketing team: Define business challenges and set up strategies
3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights
What do you dislike about the product?
We've been extensively using the platform to run campaigns, but along the way, we've encountered some issues or usability challenges.
What problems is the product solving and how is that benefiting you?
- Maintaining DAU
- Reactivate inactive customers from 2021-2022
- Drive eKYC success
- Onboard new traders and encourage stock purchases
- Drive Monthly Active Users (MAU)
- Improve SMS delivery - nearly 98% delivery rate now
- Reactivate inactive customers from 2021-2022
- Drive eKYC success
- Onboard new traders and encourage stock purchases
- Drive Monthly Active Users (MAU)
- Improve SMS delivery - nearly 98% delivery rate now
Excellent collaboration, products seamlessly aligns with strategy and high ROI
What do you like best about the product?
1. Great product that seamlessly aligns with our strategy
2. Willingness to assist and to make their product better
3. Professional collaboration
2. Willingness to assist and to make their product better
3. Professional collaboration
What do you dislike about the product?
The initial phase required some time to get everything up and running, but the investment was undoubtedly worthwhile.
What problems is the product solving and how is that benefiting you?
Our vision is to create the most personalized, one-on-one marketing experience within the pet e-commerce market. We aim to be the undisputed authority in pet health, where customers trust us to know what is best for their pets. By focusing our marketing on a unique and relevant customer journey, we strengthen the bond between Medpets and its customers.
Personalization and Relevance: By offering personalized, tailor-made customer journeys, we enhance the relevance of our communications and campaigns.
Personalization and Relevance: By offering personalized, tailor-made customer journeys, we enhance the relevance of our communications and campaigns.
Year of development and Learning at Insider
What do you like best about the product?
Smart recommendation analytics with summary of all active campaigns
What do you dislike about the product?
Specifically the difficulty in finding an error we had in the results
What problems is the product solving and how is that benefiting you?
The smart possibility of presenting our products to customers
Insider's easy to use software helped us segment audiences better for personalized campaigns
What do you like best about the product?
1. Insider's panel is easy to navigate.
2. A reliable support team.
3. Variety of readymade web templates selection.
2. A reliable support team.
3. Variety of readymade web templates selection.
What do you dislike about the product?
Wish to have more customizable templates that cater for B2B user journey.
What problems is the product solving and how is that benefiting you?
Insider provided us the ability to launch targeted campaigns to specific segments. Website traffic increased and quality of traffic are also improved.
User-friendly software that improved our audience segmentation
What do you like best about the product?
user-friendly software, wide range of pre-designed templates and very effective support team
What do you dislike about the product?
very limited support hours hinder development
What problems is the product solving and how is that benefiting you?
Allow us to run targeted campaigns to specific segments, resulting increased website traffic and improved traffic quality
Insider: an indispensable tool for personalizing our customers' experience
What do you like best about the product?
The diversity of available features, the ease of use, the support of the teams.
What do you dislike about the product?
The difficulty is that the platform is only in English.
What problems is the product solving and how is that benefiting you?
Insider allows us to improve the bounce rate on our site, the tool enables offering the right product or service to the right person.
Perfect solution to centralise all your marketing data in one place to avoid data silos
What do you like best about the product?
Insider made our integration easy and seamless, allowing us to connect all our Shopify stores in just minutes. It’s truly plug-and-play—within no time, we had all our customer data, custom attributes, and properties readily available in Insider. The fact that you can also use multiple products in the same automation journey like email, SMS, on-site and whatsapp truly adds value to our business and to our customers.
What do you dislike about the product?
The only downside would be the integration side of things. Our tech stack is quite big so we didn't expect to have native connectors to all of them readily available. However, our Onboarding team were super proactive and helped us with our integrations tailored for our business use cases.
What problems is the product solving and how is that benefiting you?
Ease of management (everything under the same panel, all the data in one place). Before we had to switch between apps and dashboards to create our email campaigns, SMS campaigns, A/B testing campaigns, etc. This wasn't efficient and Insider helped us overcome that challenge.
Data silos was a big challenge for us too. We couldn't find an easy way to 'merge' and consolidate our data in one place, to get actionable insights that we could take action on.
Data silos was a big challenge for us too. We couldn't find an easy way to 'merge' and consolidate our data in one place, to get actionable insights that we could take action on.
Personalised online experiences and great service
What do you like best about the product?
We love the flexibility and variety of options that Insider offers in helping us deliver personalised web experiences and create engaging marketing communications. We have a team of 5 using it every single day. The onboarding process was seamless, and the ongoing support has been exceptional.
What do you dislike about the product?
Occasionally there is a specific reporting view or piece of insight we'd like to access that isn't available. The Insider team are very to take product suggestions for future development of features.
What problems is the product solving and how is that benefiting you?
We use Insider for a variety of things, including but not limited to web and marketing personalisation, marketing segmentation and targeting, email marketing, push notification, onsite experiences and eCommerce initiatives. This helps us drive more targeted and efficient campaigns, helping to increase our eCommerce conversion rates, average cart value and purchase frequency, as well as target specific cohorts of customers based on customer prefences and lifecylce stage.
Saw a 15% boost in conversions using web push notifications
What do you like best about the product?
"-The responsive design of Web Suite helped us streamline our campaigns without wasting a lot of time.
-The web push notifications re-engaged potential buyers and we saw an increase in conversion rates
-The web push notifications re-engaged potential buyers and we saw an increase in conversion rates
What do you dislike about the product?
Customization options were great, but there is a learning curve to creating a campaign from scratch
What problems is the product solving and how is that benefiting you?
Before using Insider, we struggled with cart conversions and had high abandonment rates. But with the help of Web push, our customers were reminded when there was a price drop or an item they were previously interested in came back in stock. Our conversions have increased by 15% because of these alerts alone. We have also observed a lot of users returning to purchase our products on the mobile app frequently because of how easy it is to shop. Overall great experience with Insider.
Leveraging Insider’s SaaS Platform to Drive Sales Growth for Business
What do you like best about the product?
The best thing about Insider is its ability to seamlessly integrate with existing systems, providing a centralized platform for customer engagement and personalized marketing. The user-friendly interface and powerful segmentation tools have made it easier to tailor campaigns based on real-time customer behavior, which has significantly enhanced the overall customer experience. The platform's ability to track and measure campaign performance also helps in making data-driven decisions, leading to improved ROI.
What do you dislike about the product?
One of the challenges with Insider is the learning curve associated with some of its more advanced features. While the platform is highly powerful, it can take some time to fully grasp the deeper functionalities, especially for users without a technical background. Additionally, the pricing structure may not be suitable for smaller businesses, as the comprehensive features come at a higher cost.
What problems is the product solving and how is that benefiting you?
Insider solves key marketing challenges by offering a platform that integrates customer data, enabling personalized marketing at scale. It helps businesses automate and optimize cross-channel campaigns, improve customer engagement, and make data-driven decisions using AI-powered insights. This results in more effective marketing strategies, better customer experiences, and higher ROI.
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