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CleverTap Review
What do you like best about the product?
The best of CleverTap is its features range. We use it as a complete CRM platform: user segmentation, audience building, journey campaigns and performance tracking are some of its main capabilities.
To make it better, its customer service is thorough, attentive and very friendly.
To make it better, its customer service is thorough, attentive and very friendly.
What do you dislike about the product?
It does not have a built-in SMS provider nor an e-mail provider. So these features require integration with third parties.
And, as you use it and pile up data do be stored, its services gets pricier.
And, as you use it and pile up data do be stored, its services gets pricier.
What problems is the product solving and how is that benefiting you?
We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc. Beyond that, we use Clevertap to keep track of several KPIs and campaign performance, such as user engagement, user cohorts, AB tests, uninstalls, etc. One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.
Rewarding but at times i would like more user clarity
What do you like best about the product?
Journeys and ab testing are very useful
What do you dislike about the product?
Not being able to understand criteria on segmentation
What problems is the product solving and how is that benefiting you?
Emailing and push notifications
Fan of CleverTap
What do you like best about the product?
I love being able to segment and target users on our mobile communities. The needs of our clients all vary, and CT gives us many options to reach out to key users.
What do you dislike about the product?
I dislike the limit of push notifications. This is our biggest complaint from clients.
What problems is the product solving and how is that benefiting you?
We are sending geo-fenced push notifications to target users in specific areas. It is very helpful!
Best tool for marketing automation & analytics
What do you like best about the product?
- Intelligent products for user segmentation
- Powerful set of products for remarketing, user engagement, user journey, etc.
- Helps you bring back lost users through RFM analysis, uninstall user targeting, etc.
- Covers all campaign channels such as email, push, webpush, SMS
- Powerful set of products for remarketing, user engagement, user journey, etc.
- Helps you bring back lost users through RFM analysis, uninstall user targeting, etc.
- Covers all campaign channels such as email, push, webpush, SMS
What do you dislike about the product?
- As it scales, it tends to become slightly slow
- The Dashboard UI could be slightly better
- Could add more tools for paid marketing attribution, etc.
- The Dashboard UI could be slightly better
- Could add more tools for paid marketing attribution, etc.
What problems is the product solving and how is that benefiting you?
Marketing automation
Marketing analytics
Cross-channel targeting
User segmentation
Marketing analytics
Cross-channel targeting
User segmentation
Recommendations to others considering the product:
Great tool for all your marketing automation requirements; one-stop solution, go for it!
Product Manager
What do you like best about the product?
Easy to use/understand and explain
Scalable
Good support
Scalable
Good support
What do you dislike about the product?
Not a fully mature product, but evolving as they grow for sure.
What problems is the product solving and how is that benefiting you?
Custom/Segmented rule-based omni-channel communication to our users
Daily generic pushes
Daily generic pushes
Recommendations to others considering the product:
Go for it - anything outside your core business, that others handle well - rely on them
Great
What do you like best about the product?
I like the account managers willing to help
What do you dislike about the product?
Some features you'd think would be easy are not built (excluding groups for in app messages)
What problems is the product solving and how is that benefiting you?
Reaching people in app easily
Simple easy to use and feature rich
What do you like best about the product?
Cohort and funnel analysis tools are excellent. The Journey based push notification campaigns is such an important tool for use.
What do you dislike about the product?
The dashboard can be richer. Performance of some features (details on events) are a bit slow.
What problems is the product solving and how is that benefiting you?
User journey based Push Notification campaign, to provide value to the customers.
Best combination of Analytics + Engagement
What do you like best about the product?
The ease of getting the insights for a certain requirement and weaving a campaign easily.
What do you dislike about the product?
There are some limitations on the product front but nothing which's major or such which does not have a workaround.
What problems is the product solving and how is that benefiting you?
Like said earlier, the ease and the flexibility of understanding data.
A fantastic way to understand user behaviour, improve engagement and run targeted campaigns
What do you like best about the product?
1. The UI
2. Segmentation
3. Third-party integrations
4. Dashboards
5. Journey feature
6. Cohort analysis
2. Segmentation
3. Third-party integrations
4. Dashboards
5. Journey feature
6. Cohort analysis
What do you dislike about the product?
1. App uninstall data isn't clear. E.g. in a month if there are 1,000 uninstalls, the system doesn't count any new device reinstalls, from the same user login
2. Discrepancy in third-party data; e.g. Bit.ly clicks don't match the platform data with CleverTap data
3. Deliverability of third-party communication, through CleverTap; e.g. reduced deliverability of SMS
2. Discrepancy in third-party data; e.g. Bit.ly clicks don't match the platform data with CleverTap data
3. Deliverability of third-party communication, through CleverTap; e.g. reduced deliverability of SMS
What problems is the product solving and how is that benefiting you?
Understanding user behaviour in terms of app usage, behaviour by time of day, engagement and stickiness, behaviour by geography. Improved response to time-bound, targeted campaigns and substantial increase in revenue.
Overall happy with CleverTap
What do you like best about the product?
Being a one stop shop for automating our customer communication, with advanced features.
What do you dislike about the product?
There are specific gaps in functionalities that we have reported to the team along the way. But overall it's great.
What problems is the product solving and how is that benefiting you?
Marketing automation. Allow to communicate with our user base about promotions.
Transactional communications. Implementing communication related to features in our apps.
Transactional communications. Implementing communication related to features in our apps.
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