Sold by: CleverTap
Deployed on AWS
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
4.6
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Sold by
Delivery method
Deployed on AWS
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You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Management
Purpose-built TesseractDB database for storing and processing customer engagement data
Predictive Analytics
AI-powered capabilities to predict customer churn and conversion probabilities
Personalization Engine
Advanced recommendation system for generating personalized user experiences
Multi-Channel Messaging
Comprehensive engagement platform supporting cross-channel communication strategies
User Segmentation
Advanced algorithmic segmentation for targeted marketing and user analysis
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Standard contract
No
No
Customer reviews
Susana C.
Automation and customer analysis that drive user experience
Reviewed on Nov 20, 2025
Review provided by G2
What do you like best about the product?
To be able to automate the company's marketing, in order to improve the user experience. To be able to analyze in depth the behavior of my customers and their navigation within the app.
What do you dislike about the product?
The topic of reports could improve a bit, having the valuable information clearer and easier to analyze.
What problems is the product solving and how is that benefiting you?
Operability in communication issues and user contacts. It solves the issue of improving our communication flows with clients, greater personalization, and assertiveness in the information we provide to users.
Financial Services
Ease of Use and Statistics that Drive Decisions
Reviewed on Nov 19, 2025
Review provided by G2
What do you like best about the product?
Ease of use, technology, and reaching conclusions quickly with the statistics provided to us
What do you dislike about the product?
The way in which the reports are delivered 😪 there are too many fields that result in 0 and create a lot of visual noise. We should be able to fully customize what we want to be sent in the report according to the data that is important for each professional.
What problems is the product solving and how is that benefiting you?
Being able to reach users in a personalized way, based on their behaviors, is extremely beneficial to me, as it allows me to segment precisely and achieve my conversion goals more easily.
David F.
Personalization and Automation at Their Best
Reviewed on Nov 19, 2025
Review provided by G2
What do you like best about the product?
Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance.
What do you dislike about the product?
Sometimes clevertap is bug and page load is too slow
What problems is the product solving and how is that benefiting you?
CleverTap allows us to optimize operations with automations, consolidate user information, and make use of each segmentation by understanding behavior through events.
Leonora M.
CleverTap Revolutionized Our Analytics and Audience Engagement
Reviewed on Nov 12, 2025
Review provided by G2
What do you like best about the product?
CleverTap has been a game changer for our analytics and audience engagement at . We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles.
Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.
Pros:
Intuitive analytics dashboard
Accurate behavioral segmentation
Effective user retention features
Excellent customer support
Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.
Pros:
Intuitive analytics dashboard
Accurate behavioral segmentation
Effective user retention features
Excellent customer support
What do you dislike about the product?
Cons:
Initial setup can be slightly technical
Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful.
Initial setup can be slightly technical
Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful.
What problems is the product solving and how is that benefiting you?
CleverTap helps us at [womeninwireless.org]() solve one of the biggest challenges in digital publishing — understanding audience behavior and engagement in real time. We produce content about relationships and communication, and CleverTap allows us to see what resonates most with our readers, how they navigate the site, and when they’re most active.
By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly.
In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy.
By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly.
In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy.
paola r.
Powerful Analytics and Segmentation, But Room for Growth
Reviewed on Nov 05, 2025
Review provided by G2
What do you like best about the product?
The analytics section in Clevertap is invaluable to a company; the heat maps and segmentation based on queries make my work and strategy generation much easier.
What do you dislike about the product?
I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extra feature, and this is very important for a company.
What problems is the product solving and how is that benefiting you?
It solves quick segmentations, and offers a custom user properties option.