CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Andrea Z.
Functional but limited for experimentation.
Reviewed on Dec 18, 2024
Review provided by G2
What do you like best about the product?
Having the support of Customer Success (CS) to resolve doubts and unblock processes that may arise during the journey.
What do you dislike about the product?
It is difficult to build journeys and create complex logics within them (e.g., branching based on an event property or a user property), as well as testing different sending times within the same journey.
Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.
For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties.
Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.
For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties.
What problems is the product solving and how is that benefiting you?
Automating communications and triggering journeys when the user meets certain conditions. Displaying valuable information through in-app banners when specific criteria are met.
Leave a comment0 comments
Financial Services
Its give you a lot of tools to manage and understand your clients
Reviewed on Dec 17, 2024
Review provided by G2
What do you like best about the product?
The facility of the platform, very easy to use and intuitive
What do you dislike about the product?
I think that in the page of campaings the goals are missing.
What problems is the product solving and how is that benefiting you?
The clevertap journey help me to improve the funnel conversion of my app. And make users do what I want them to do
Daniel O.
Personalization at Scale Made Real
Reviewed on Dec 17, 2024
Review provided by G2
What do you like best about the product?
CleverTap lets us achieve the true superpower of personalization at scale. With it, we have used real-time segmentation and the "Journeys" feature to create campaigns that feel personal, not robotic. It's almost like having a direct line to the needs of our users. We have used the platform mostly around the time when it was reactivating users, and the results have been lower churn and more engaged users who seem to be coming back for more.
What do you dislike about the product?
Some feature are complicated, and for many who lack either sufficient tech skills or a supportive dev team, it can feel impenetrable. Also, the In-App banner creative tool is a little limited.
What problems is the product solving and how is that benefiting you?
CleverTap is basically helping us to set up clear rules of engagement. We've established the exact moment in the journey where sending a particular type of communication is most effective at keeping the user from going off the deep end (i.e., churning). Using these "rules of engagement," we've constructed quite a few segment- and funnel-specific strategies that together lead to a remarkable number of users coming back again and again.
Ivan D.
A powerful tool for inbound marketing automation.
Reviewed on Dec 17, 2024
Review provided by G2
What do you like best about the product?
I like all the information you can get from the consumer throughout the sales funnel.
What do you dislike about the product?
I find the integration difficult and the documentation outdated
What problems is the product solving and how is that benefiting you?
Clevertap makes it easy for me to have all my customers in one place, segment them by lists and send them personalized communications.
Matías M.
Excelente gestor de comunicaciones.
Reviewed on Dec 17, 2024
Review provided by G2
What do you like best about the product?
Por ahora Clevertap es una de las herramientas fundamentales para mis tareas de comunicación y retención de clientes dentro de la empresa donde trabajo. La variedad de canales, y las herramientas para segmentar estrategicamente a los usuarios de nuestra aplicación, nos simplifican mucho el esfuerzo para generar comunicaciones estratégicas con impacto real en el uso de la aplicación. La integración a nuestra plataforma fue sencilla y rápida, a pesar de haber encontrado un par de inconvenientes muy puntuales que pudimos resolver junto al equipo de soporte.
What do you dislike about the product?
El diseño y distribución de algunas secciones no son claras, sobre todo en analytics.
What problems is the product solving and how is that benefiting you?
Gracias a clevertap pudimos aumentar la frecuencia de uso de disintos productos de nuestra aplicación, y medir precisamente el uso de cada herramienta que ofrecemos a nuestros usuarios.