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Functional but limited for experimentation.
What do you like best about the product?
Having the support of Customer Success (CS) to resolve doubts and unblock processes that may arise during the journey.
What do you dislike about the product?
It is difficult to build journeys and create complex logics within them (e.g., branching based on an event property or a user property), as well as testing different sending times within the same journey.
Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.
For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties.
Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.
For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties.
What problems is the product solving and how is that benefiting you?
Automating communications and triggering journeys when the user meets certain conditions. Displaying valuable information through in-app banners when specific criteria are met.
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Its give you a lot of tools to manage and understand your clients
What do you like best about the product?
The facility of the platform, very easy to use and intuitive
What do you dislike about the product?
I think that in the page of campaings the goals are missing.
What problems is the product solving and how is that benefiting you?
The clevertap journey help me to improve the funnel conversion of my app. And make users do what I want them to do
Personalization at Scale Made Real
What do you like best about the product?
CleverTap lets us achieve the true superpower of personalization at scale. With it, we have used real-time segmentation and the "Journeys" feature to create campaigns that feel personal, not robotic. It's almost like having a direct line to the needs of our users. We have used the platform mostly around the time when it was reactivating users, and the results have been lower churn and more engaged users who seem to be coming back for more.
What do you dislike about the product?
Some feature are complicated, and for many who lack either sufficient tech skills or a supportive dev team, it can feel impenetrable. Also, the In-App banner creative tool is a little limited.
What problems is the product solving and how is that benefiting you?
CleverTap is basically helping us to set up clear rules of engagement. We've established the exact moment in the journey where sending a particular type of communication is most effective at keeping the user from going off the deep end (i.e., churning). Using these "rules of engagement," we've constructed quite a few segment- and funnel-specific strategies that together lead to a remarkable number of users coming back again and again.
A powerful tool for inbound marketing automation.
What do you like best about the product?
I like all the information you can get from the consumer throughout the sales funnel.
What do you dislike about the product?
I find the integration difficult and the documentation outdated
What problems is the product solving and how is that benefiting you?
Clevertap makes it easy for me to have all my customers in one place, segment them by lists and send them personalized communications.
Excelente gestor de comunicaciones.
What do you like best about the product?
Por ahora Clevertap es una de las herramientas fundamentales para mis tareas de comunicación y retención de clientes dentro de la empresa donde trabajo. La variedad de canales, y las herramientas para segmentar estrategicamente a los usuarios de nuestra aplicación, nos simplifican mucho el esfuerzo para generar comunicaciones estratégicas con impacto real en el uso de la aplicación. La integración a nuestra plataforma fue sencilla y rápida, a pesar de haber encontrado un par de inconvenientes muy puntuales que pudimos resolver junto al equipo de soporte.
What do you dislike about the product?
El diseño y distribución de algunas secciones no son claras, sobre todo en analytics.
What problems is the product solving and how is that benefiting you?
Gracias a clevertap pudimos aumentar la frecuencia de uso de disintos productos de nuestra aplicación, y medir precisamente el uso de cada herramienta que ofrecemos a nuestros usuarios.
Capable product that does not work
What do you like best about the product?
Good amount of functionality and ideas behind the product. We aplied the Clevertap for our customer marketing automation project at the middle-size transportation and logistics company, however after initial success the whole system stopped working and had to be replaced with customer.io
What do you dislike about the product?
Even simple things do not work and support is a waste of time
What problems is the product solving and how is that benefiting you?
Staying in touch with customers, mass communication
Good, but can be improved
What do you like best about the product?
What I like most is that you can see a lot of data and have diverse information about the clients. And that can be translated into sales, making the corresponding campaigns.
What do you dislike about the product?
What I like least is that it has different errors or limitations when creating campaigns. You can't do basic things like applying different segmentation filters.
I also feel that it could have more updated things, like artificial intelligence in the journeys. The email templates are very basic and the resources are limited.
I also feel that it could have more updated things, like artificial intelligence in the journeys. The email templates are very basic and the resources are limited.
What problems is the product solving and how is that benefiting you?
CleverTap gives me the information I need to make decisions and improve my campaigns, such as email open rates, for example. It also helps me keep all communication centralized, for example I can send app push, web push, email, etc. from only one place.
Buena herramienta de engagement y segmentación
What do you like best about the product?
La interface es sencilla de usar, el módulo de analítica y reportería es útil, y también la sección de journeys automatizados.
What do you dislike about the product?
No está tan disponible de una manera sencilla información de engagement de los usuarios respecto a los canales, se puede hacer pero toca ejecutar bastantes filtros.
What problems is the product solving and how is that benefiting you?
El envío de comunicaciones automáticas a nuestros clientes, nos beneficia en el desarrollo de ciclo de vida del cliente.
Practically everything I need is all in one place.
What do you like best about the product?
It’s their precision in audience segmentation and the detailed metrics that enable personalized and effective campaigns.
What do you dislike about the product?
It's that its interface can be a bit complex at first, and some advanced features require a steeper learning curve.
What problems is the product solving and how is that benefiting you?
CleverTap helps us solve key problems such as:
Lack of personalization: It allows us to create specific campaigns for segmented audiences.
Low retention: With detailed analytics, we optimize strategies to keep users engaged.
Difficulty measuring results: Its clear metrics help evaluate and improve the impact of our actions.
Lack of personalization: It allows us to create specific campaigns for segmented audiences.
Low retention: With detailed analytics, we optimize strategies to keep users engaged.
Difficulty measuring results: Its clear metrics help evaluate and improve the impact of our actions.
User Friendly interface to Analyse data and reach out to relevant user at their best time
What do you like best about the product?
The best thing about CleverTap is that its user friendly. One can learn to make journeys and execute the campaigns in short span.
The Analytics helps us to review the trends and act quickly to do moment marketing.
The Support and tech team are really very helpful and supportive, as they will not only help you to set up the integrations, but also suggest more ways to use the capabilities of CleverTap in efficient manner.
We use the platform daily to monitor the trends and the preset templates have helped us to turn around things with ease and quickly
The Analytics helps us to review the trends and act quickly to do moment marketing.
The Support and tech team are really very helpful and supportive, as they will not only help you to set up the integrations, but also suggest more ways to use the capabilities of CleverTap in efficient manner.
We use the platform daily to monitor the trends and the preset templates have helped us to turn around things with ease and quickly
What do you dislike about the product?
There are no downsides as such but room for improvement.
I would like to give below recommendations:
1. The product should be customisable based on the industry requirement
2. Analysis can be further refined to help users deep dive into data. E.g. Funnel and flows can be further deep dived to understand exact drop offs
3. Error prompts incase of any issue in the campaign to resolve in real time
I would like to give below recommendations:
1. The product should be customisable based on the industry requirement
2. Analysis can be further refined to help users deep dive into data. E.g. Funnel and flows can be further deep dived to understand exact drop offs
3. Error prompts incase of any issue in the campaign to resolve in real time
What problems is the product solving and how is that benefiting you?
CleverTap is helping us to understand the user journey and mapping the points of interaction and dropoffs.
We are able to reach out to the users based on their activity.
E.g. Targeting the Cart abandons and giving them real time offers with web exit intent,
Sending personalised news based on their interest and activity to engage the users
We are able to reach out to the users based on their activity.
E.g. Targeting the Cart abandons and giving them real time offers with web exit intent,
Sending personalised news based on their interest and activity to engage the users
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