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My experience using clevertap
What do you like best about the product?
Easy to use, supports a lot of functions & use cases, easy integrations, very user friendly.
What do you dislike about the product?
UI lags a bit during very very high concurrency (This also tends to be the time when we need to be fast)
What problems is the product solving and how is that benefiting you?
Personalised communications, using it to power dynamic rules (like a rule-engine), to create end-to-end user journeys, to communicate with specific cohorts, to automate communications.
Recommendations to others considering the product:
Take onboarding seriously, understand how it can be used, get access to customer support, make sure you maintain events hygiene. Clevertap like any other SaaS platform is garbage in garbage out; if you send junk not actionable data, you wont be able to do much. Also events hygiene as a debt item is painful, so don't ignore this!
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Frubana
What do you like best about the product?
Campaigns (push notifications) & funnels
What do you dislike about the product?
App Installs' data seems to not be right
What problems is the product solving and how is that benefiting you?
Conversion funnels & Retention
Recommendations to others considering the product:
CleverTap's an essential tool in our business. It allowed us to unify around 3 different platforms we had for analytics & marketing campaigns. Besides, support is incredibly effective. We're still learning to use the many options CleverTap has and strongly recommend the platform already.
A great tool for engaging all events on the app
What do you like best about the product?
CleverTap is a great tool for collating all events that take place on an app and then acting on them through Push Notifications, Inbox and Email. It also allows quick access to analytics on events and is flexible enough to allow for information to be queried easily, even by those who are new to the platform.
What do you dislike about the product?
CleverTap can be slow on most days, especially when used within a large organisation.
What problems is the product solving and how is that benefiting you?
We solve all problems related to communicating with our users based on live triggers on the application. Live triggers outperform general push notifications significantly.
Recommendations to others considering the product:
Great tool for the CRM team for sending Push Notifications at the right time, based on real time triggers and not just anytime that is as per communication schedule.
Powerful platform for mobile user engagement
What do you like best about the product?
It's a no-brainer to have this tool if you are a marketer especially if you focus on growth and retaining your power app users.
This is what you need to look at every single day to track campaign performance, conversion rates, user analytics, daily actives.
You can easily create campaigns to nudge your users whether that's a push notification, interstitials, and even reach users through Facebook and Google too.
The platform is very powerful and can process millions of data points.
More than the platform itself, I love how they value their clients and always felt they are part of my team whenever we need their help and guidance with our impossible-to-happen campaigns.
This is what you need to look at every single day to track campaign performance, conversion rates, user analytics, daily actives.
You can easily create campaigns to nudge your users whether that's a push notification, interstitials, and even reach users through Facebook and Google too.
The platform is very powerful and can process millions of data points.
More than the platform itself, I love how they value their clients and always felt they are part of my team whenever we need their help and guidance with our impossible-to-happen campaigns.
What do you dislike about the product?
While they are able to create an impact and have the ability to scale, I personally think they need to invest more hiring additional people to lend a hand to their limited talented resources.
What problems is the product solving and how is that benefiting you?
The power of its analytics and ability to build marketing automation with this platform
Enabling better segmentation and engagement for my mobile audience
What do you like best about the product?
Easy to use interface, good customer success team, regular product updates
What do you dislike about the product?
Many products that take a while to understand and utilise fully, frequent product updates needed to utilise new features fully
What problems is the product solving and how is that benefiting you?
Personalised and automated customer journey engagement as well as basic analytics for marketing team. It's allowed us to deploy targeted marketing & engagement campaigns much more easily.
Good experience using Clevertap to drive all product marketing automation
What do you like best about the product?
Clean interface to identify, segment and target users
What do you dislike about the product?
Product marketing communication, tips, sharing best practices etc,more learning resources..Invest more in this. Marketers live in a bubble. Make them come out of it to learn more
What problems is the product solving and how is that benefiting you?
We are using Clevertap to engage with all our product stakeholders.
For almost 2 years, clevertap has been very helpful to me in my daily marketing and BI activities
What do you like best about the product?
Easy campaign setup and data analysis, especially on the user finding, funnels, and trend.
What do you dislike about the product?
Sometimes the data is not tally between modules, although the discrepancy is very minor.
What problems is the product solving and how is that benefiting you?
Funnel analysis, User analysis, and campaign analysis
Recommendations to others considering the product:
Clevertap is a really powerful marketing and analytic tools!
Clever TAP Movil Marketing, comfort and spaciousness.
What do you like best about the product?
It is a platform that allows us to carry out effective mobile marketing, through the creation of customer participation strategies and thus obtain significant growth. It provides information and analysis in real time to create the best experiences for customers, it is easy to use and its interface is clean, organized and attractive. I must also emphasize that its customer service is very good.
What do you dislike about the product?
Our experience has been satisfactory and we have not presented problems, in fact in a couple of opportunities the customer service was contacted for doubts about a function of the platform and they treated me in the best way, the only unfavorable thing I have seen so far it is that the cost of the platform when comparing it with others is a bit high.
What problems is the product solving and how is that benefiting you?
We use this software as it provides you with information through analysis on user data, this allows the automation tools to perform the best actions to understand the customer and create campaigns. We also track daily conversion rates, campaigns, daily assets among others. Our work team obtains a more fluid performance and time savings that we can channel in other areas of the company or we simply focus on increasing our productivity, even allowing us to offer a quality experience to customers, we are happy with the results, it has been good choice.
Recommendations to others considering the product:
Clever Tap allows you to maintain a constant workflow for your entire team, it also provides you with information in real time based on an analysis of user data that allows you to provide each client with the best possible experience. You can carry out campaigns and increase your reach and customer acquisition, you also have access by mobile and desktop, totally recommended.
CleverTap - easy tracking & versatile channel communication
What do you like best about the product?
The segmentation feature is quite robust. Conditions and filters are easy to understand and make use of.
Clevertap also provides good amount of custom configurations in notifications, some of them works really well for ecommerce. Plus, their off the shelf recommendation system that we could use in our notification helped us achieve good number of extra orders.
Clevertap also provides good amount of custom configurations in notifications, some of them works really well for ecommerce. Plus, their off the shelf recommendation system that we could use in our notification helped us achieve good number of extra orders.
What do you dislike about the product?
Product Analytics was pretty basic when we first started using clevertap. Very recently, they have started adding capabilities for cohort comparisons, averages, %active for events. Looks like they are trying to make up for what's missing on this front fast. They can invest more effort on adding querying capabilities within the tool.
What problems is the product solving and how is that benefiting you?
We are using features like flows, segmentations to understand what actions our first time users are doing after launching the app. This helps us figure out how we can shape the onboarding experience and take more users beyond the activation stage.
Funnels and Trends are looked at almost daily to ensure our quality metric isn't compromised. We split by acquisition sources to see if there are hiccups.
Finally, it's easy to just send communication to any segment, one time or recurring or just create a journey. So, that's what we do once we know intent of different segments of users.
Funnels and Trends are looked at almost daily to ensure our quality metric isn't compromised. We split by acquisition sources to see if there are hiccups.
Finally, it's easy to just send communication to any segment, one time or recurring or just create a journey. So, that's what we do once we know intent of different segments of users.
Recommendations to others considering the product:
You can consider it if you need easy to use marketing communication tools, segmentation and journeys. For more deep dived product analytics, it's still picking up.
Great tool now we can accionate individual customers
What do you like best about the product?
We can have very close control of every user on a single basis, and automate our marketing strategies to each one of them and with very controlled segments. The journeys allow us to do multiple automations actions based on each customer navigation and purchasing habits.
We have multiple options for campaigns, as sms, push, in app, and a lot of variances of push notifications, with images, and many other options.
We like we can track realtime usage of the app or past behaviour, so then we can make automations to increase our conversion rates and registration rates. Now we have a very close look on registration process so we can fix problems that were hurting our b2b registration process.
We have multiple options for campaigns, as sms, push, in app, and a lot of variances of push notifications, with images, and many other options.
We like we can track realtime usage of the app or past behaviour, so then we can make automations to increase our conversion rates and registration rates. Now we have a very close look on registration process so we can fix problems that were hurting our b2b registration process.
What do you dislike about the product?
After the integration with all of our platforms we were able to work with out any problem. It may requiere an intermediate level of tech development to implemented correctly to take advantage of its features.
What problems is the product solving and how is that benefiting you?
We anted to have a close look of our customers behaviour so we could accionate individual KPIs of our company. After we integrated everything we were able to see very detailed usage of our apps, what they bought, what they visit and didnt bought, etc. So now we are automating this behaviours to increase their spend GMV.
Recommendations to others considering the product:
Take a close look on the integrations, so you will have good data to do segmentation for each customer according to their navigation. Its also important to track all yoour properties so you have a rich customer profile.
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