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Definitely a valuable tool for any marketer
What do you like best about the product?
Using CleverTap, it is easy to track user activity and implement timely interventions to increase engagement and subscriptions.
Using its RFM Analysis, we were able to break down our entire user base into 10 groups based on: recency of app use, frequency of app use, and monetary spending
Using its RFM Analysis, we were able to break down our entire user base into 10 groups based on: recency of app use, frequency of app use, and monetary spending
What do you dislike about the product?
Journeys need to be improved so that we can build and deliver the best omnichannel campaigns based on user behavior and location
What problems is the product solving and how is that benefiting you?
Sending relevant, contextual, and personalized messages to attract user attention and entice them back into our app
Recommendations to others considering the product:
It will help you target users before they drop off as well as re-engage lapsed users
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Great experience with detailed customer journey analytics and multiple reengagement channels
What do you like best about the product?
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push notifications to our users and measuring the impact of various paid marketing campaigns and channels. With custom dashboards, funnels, user cohorts and segments, their recency and frequency on the app helps us better understand their behaviour and ship product features accordingly.
What do you dislike about the product?
Clevertap is much more expensive than its competitors and with an increasing userbase, we were finding it even heavier on the pockets therefore we moved to another Customer engagement platform.
What problems is the product solving and how is that benefiting you?
We used Clevertap for all the use cases it offered including sending a push notification, customer journey mapping and analytics, and creating exhaustive user onboarding flows which included event-based notification triggers. Clevertap has helped us in keeping our users engaged by observing their patterns of drop-offs at certain events and personalising notifications at these steps.
Recommendations to others considering the product:
Clevertap charges us based on MAUs and most of the time these numbers are not accurately calculated, please do not consider Clevertap if you have a huge number of users who are bound to increase with time.
Best CDP for small/big business
What do you like best about the product?
Clevertap is a good for marketing automation and customer engagement platform. It has an informative dashboard with minimal information. So, that we can track our customer journey and experience.
What do you dislike about the product?
The integration process is a little tricky. But their support team is very helpful in every step of integration. Also, it is a little expensive.
What problems is the product solving and how is that benefiting you?
Marketing Automation. Customer Journey and Make UI more informative to our customers in mobile and web view both. It also helps us to analyze the behavior of our customers.
Recommendations to others considering the product:
If you are looking for CDP which is easy to integrate Clevertap is one of them.
Customer Retention is Vital: Experience it with CleverTap
What do you like best about the product?
CleverTap analyzes customer behaviors through cohorts, funnels and insights to understand their needs, which we later engage through messaging channels.
What do you dislike about the product?
Integration with social media and external on-premise apps was overwhelming during initial stage.
What problems is the product solving and how is that benefiting you?
Push notifications through web push, pop-ups and in-app messages which help us engage with potential customers.
Clevertap is the Best
What do you like best about the product?
Real-time insights and analytics are extremely useful, We have used app push notifications and emails extensively. They have an amazing user experience team they always respond to and resolve our queries.
What do you dislike about the product?
The analytics and reporting are very buggy at times. The reports are also not easy to understand at times, which makes it difficult for us to take the corrective measures.
What problems is the product solving and how is that benefiting you?
We find the feature to follow a deep dive into the user's timeline of app events extremely useful to identify issues with the app flow and how to improve the user experience further.
User’s Behavioral Analytics Program
What do you like best about the product?
CleverTap allows us ti engage with customers to enhance retention via messaging channels like emails, SMS and social media.
What do you dislike about the product?
Push notifications sometimes delays when there is poor internet connection.
What problems is the product solving and how is that benefiting you?
It enables us to understand customers and take them through lifecycle stages.
Enhances omnichannel campaigns which improves ROI.
Enhances omnichannel campaigns which improves ROI.
Recommendations to others considering the product:
Make use of automated data analysis to create campaigns, experiences and journeys to each user.
Simplified approach for customer engagement and retention
What do you like best about the product?
Customer retention is simplified to the extend with solution that it is integrated across customer journey specially in the era of digital customer brand which is backed by AI/ML along with powerful automation. The solution which is addressing the problem of retention at scale by modern engagement approach with no data limitation.
What do you dislike about the product?
Even though data limitation is not an issue but it comes with a heavy cost associated with the data package or storage capacity we have. And it becomes difficult when we have so much transaction in digital era of consumer engagement you have good chances to overshoot budgets. But yes good things come with high cost
What problems is the product solving and how is that benefiting you?
Customer retention is just one way we are using this product it comes beyond the direct benefits by having both downstream and upstream approach of data we get from clever tap solution making us more agile and proactive in our actions.
Ominchannel customer management and retention offering
What do you like best about the product?
No maintenance need to be taken care by us it's just ready to use and we can focus more on our strategy instead of product maintenance. I liked the feature where we have avenues like user segmentation, customer journey mapping and data driven approach which is better analytics driven. So we can provide or add value to customers.
What do you dislike about the product?
Good things come at high price the capability tool offer is amazing and it make sure we are par at customer renetion however cost involved can be discouraging for small businessman
What problems is the product solving and how is that benefiting you?
It's a saas based product and we use it to manage entire customer engagement life cycle so we can achieve better and high growth rate. Retention of current customer base is critical in today's world which this tool help us in achieving by offering different custom features
Great tool for user reengagement
What do you like best about the product?
Clevertap offers better and more detailed analytics than its competitors but at a higher cost. Identifying dormant user cohorts and crafting user journeys and setting up automated notifications for them is super easy and the delivery rates of Clevertap are better.
What do you dislike about the product?
Clevertap is very expensive and still, the data upload limit of events and users keeps getting exhausted and we have to keep deleting certain custom segments.
What problems is the product solving and how is that benefiting you?
We used Clevertap for sending personalized and geo-based notifications to users. User segmentation and setting up notification campaigns and analyzing historical data help us drive insights that can be incorporated into current strategies. With clever tap we were able to better engage our users and increase our feature adoption by redirecting them to specific places.
Recommendations to others considering the product:
We switched from Clevertap to MoEngage but still have its 6-month credentials left, please go for Clevertap if you have good funding or are a profitable startup otherwise you can explore other options.
Clevertap - Retention Marketing tool
What do you like best about the product?
1. Schedule Campaign feature
2. Effective A/B testing build to track campaign performance
3. Automated trigger campaigns to target drop-offs or push out reminders for repeat purchases
2. Effective A/B testing build to track campaign performance
3. Automated trigger campaigns to target drop-offs or push out reminders for repeat purchases
What do you dislike about the product?
1. Limited storage space available on the platform. Higher premiums charged to increase container size for customer event and interactions with the app
2. Not supportive for website appliacations
2. Not supportive for website appliacations
What problems is the product solving and how is that benefiting you?
1. Messaging personalisation: Helps to create user cohort & hence targeted marketing campaigns (push notifications) to offer personalise communocation
2. Measuring incrementality of sending push notifications and email on business
2. Measuring incrementality of sending push notifications and email on business
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