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External reviews

596 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Tushar S.

Easy to use and impactful marketing automation tool

  • May 25, 2023
  • Review verified by G2

What do you like best about the product?
Ease of use: CleverTap is easy to use, even for those without experience with marketing automation platforms. The user interface is intuitive, and the documentation is comprehensive.

Features: CleverTap offers many features, including push notifications, in-app messaging, email marketing, user segmentation, and analytics. This makes it a powerful tool for businesses of all sizes.

Support: CleverTap offers excellent support. The customer support team is knowledgeable and responsive, and they are always willing to help.

Overall, I am very impressed with CleverTap. It is a powerful, easy-to-use, and affordable marketing automation platform that can help businesses of all sizes to improve their mobile marketing efforts.
What do you dislike about the product?
Some features can be improved. For example, the dashboard feature is limited in terms of the number of pins that can be added to a board and the ability to edit pins. If we want to share charts and complete dashboard snapshots at once, it's not possible.

This slight improvement only, over and above, is a perfect tool.
What problems is the product solving and how is that benefiting you?
CleverTap is benefiting me in several ways. First, it is helping me to engage with my users in a more personalized and meaningful way. This results in higher engagement levels and improved retention rates. Second, CleverTap is helping me to convert my users into customers. This results in higher conversion rates and increased revenue. Finally, CleverTap is providing me with valuable insights into my users. This is helping me better understand their needs and preferences, allowing me to improve my marketing campaigns and the growth of my company.


    Ahmad Y.

Great Engagement tool!

  • May 25, 2023
  • Review provided by G2

What do you like best about the product?
Clevertap is an exceptional tool that effectively boosts user retention while providing insightful analysis of trends and behaviors.

Sanae has been an invaluable support, consistently assisting us not only during our weekly meetings but also outside of them. She has played a crucial role in helping us comprehend the details of campaigns and journeys setups, as well as the associated statistics across various channels. Her expertise has simplified what initially appeared to be complex terminologies, always offering relevant documentation to address any concerns we encountered.

The documentation available for campaigns, journeys, and reports is truly impressive. It has proven to be an invaluable resource, providing comprehensive and clear guidance throughout our usage of the platform.

Thanks to the training sessions, we have witnessed incremental improvements on a weekly basis. This constant progress has fueled our enthusiasm to further explore and expand our knowledge of this remarkable software with each passing week.

Clevertap consistently undergoes updates, and it is evident that the team values user feedback and takes prompt action based on those experiences.
What do you dislike about the product?
When it comes to the fundamentals course in Clevertap's academy, the questions primarily focus on theoretical aspects. This approach can pose a challenge for individuals who possess practical experience with Clevertap, as they may struggle with answering queries related to definitions and specific numbers that hold little significance in real-world application.

One noteworthy drawback is that even if a question presents seven answer options, with four of them being correct, if a user selects three out of the four correct answers, they still receive a zero score. This evaluation method seems rather strict and does not adequately reflect the user's understanding of the subject matter.

Considering that Clevertap is centered around engagement and retention in practical scenarios, I strongly believe that incorporating case studies into the courses would greatly enhance users' critical thinking abilities. Real-world scenarios present complex challenges that require thoughtful analysis and decision-making, which can be effectively cultivated through case studies.

While I cannot ascertain whether case studies are included in other Clevertap courses, as I have only experienced the fundamentals course, I personally feel that their inclusion would be highly beneficial. This suggestion is based on my opinion and the belief that case studies offer a more comprehensive and insightful approach to learning and applying Clevertap's features.
What problems is the product solving and how is that benefiting you?
Knowing what specific segments want and accordingly offering them what they likely want


    Himanshu B.

Clevertap Review by Product Growth Manager

  • May 24, 2023
  • Review provided by G2

What do you like best about the product?
Clevertap is very quick, smooth and efficient with its data. It also helps in analysing the information on a realtime basis. Journeys can be mapped very quickly and also has a lot of affiliate partners to integrate smoothly,
What do you dislike about the product?
It's costly and has some servicing-related issues, also the TAT for the resolution is more than 24-48 hours of time to companies which are small start-ups. Apart form that Clevertap is a leader in the market.
What problems is the product solving and how is that benefiting you?
Clevertap is solving the below problems that are based on real-time data.
Quick data analysis, reach to the past audience with a 1-year data base, instant output as the data is stored on the cloud. It benefitted us with the customer understanding and journey mapping to each of the users.


    Sai Charan R.

Comprehensive customer engagement solution for any B2C company

  • May 24, 2023
  • Review verified by G2

What do you like best about the product?
Some of the features which I like are the Multichannel campaign management, the journeys and the insights which we get on these campaigns and journeys which we launch. The capability to also aun A/B test with campaigns makes our campaigns perform better. The personalization and automation capabilities have significantly reduced our efforts in managing user engagement.

Also, with respect to the segmentation and analytic capabilities where we can segment our user's basis demographic, behavior and transaction data at one click makes our lives easier.

Additionally, the excellent support and guidance which we get from the CleverTap team, especially our CSM, Mr. Sreeram has been exceptional.
What do you dislike about the product?
Nothing in particular. But additional analytics visualizations and an enhanced user interface will be an added benefit.
What problems is the product solving and how is that benefiting you?
We have been using CleverTap for our customer engagement and retention efforts, where it helped us to optimize our campaigns to target the customer at various cohort levels. We are leveraging the segmentation capabilities, multi-channel communication channels and personalized messaging features to target and deliver relevant value props to the right users. Additionally, personalization is key in Fintech Industry, where our customers expect tailored experiences. Clevertap ensures we deliver the right message to the right users at the right time, driving better conversions.


    Anusha S.

Good tool to use for customer Retention

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
Best platform for customer retention. Easy to use platform with intuitive features. CSM Anand Abhishek has been helpful in providing support and building a good relationship
What do you dislike about the product?
Call support should be available for the client.
What problems is the product solving and how is that benefiting you?
Its helping me with analysis of User Data


    Harish S.

Leading solution across analytics, user segmentation, user retention and engagement

  • May 20, 2023
  • Review provided by G2

What do you like best about the product?
Been using CleverTap for the last 6 years across multiple organizations. It's easy to use with easy to integrate with existing marketing stack. Amit and Swadha's team provide quality support and are always there for us, with high responsiveness.
What do you dislike about the product?
Product takes more time to develop new features like liquid content. Longer TAT on solution of issues like in-app pop up problems.

RFM engine requires more customizations.
What problems is the product solving and how is that benefiting you?
All-in-one solution for all customer engagement requirements from onboarding, retention, omnichannel management and analytics


    Computer Games

Full set of capabilities across analytics, segmentation and engagement

  • May 20, 2023
  • Review provided by G2

What do you like best about the product?
Range of functionality: Analytics, Segmentation, Orchestration, Personalization
Quality of Service & Support Responsiveness
Performance of the product
Ease of use
What do you dislike about the product?
Downtime maintenance should be resolved in the time mentioned by CleverTap and improve overall downtime time taken.
Need features like push notification templates
What problems is the product solving and how is that benefiting you?
When we plan campaigns, we can do so far more effectively.
Provides insights into User behaviour, eg. drop-offs and paths taken.
Before the call, research on the customer dashboard to select critical metrics and impact on the metrics to suggest to the customer


    Syed R.

The best & sophisticated tool to market your product; bundled with amazing automation features.

  • May 19, 2023
  • Review verified by G2

What do you like best about the product?
Personalized messages and multi-channel campaigns at your fingertip, you don't need any help setting up the campaigns; it's a self-doable tool bundled with amazing features to gauge the campaign performance, track user journeys, cohort level data and a lot more.
What do you dislike about the product?
Some integrations with 3rd party tools require additional help and clever tap doesn't have a relationship manager who can guide you through for starter subscriptions which I felt is not right.
What problems is the product solving and how is that benefiting you?
Considering our nascent stage of business; it is important to learn user behaviour, responses from users to our product iterations, track them and engage them at multiple points and clevertap is helping us do all of that.


    Apparel & Fashion

Anyone can understand the flow as it is clear and user-friendly. The data points are quite clear.

  • May 19, 2023
  • Review verified by G2

What do you like best about the product?
The flow for creating any campaign is smooth. Understanding the target audience and effectiveness of any previous campaign is made much easier with the aid of analytics. Pivot and trends are very helpful when creating targeted marketing.

Regardless of Header and Metrics, the Clevertap Team's service is excellent. For any upcoming campaigns, Swapnil Nemane and Dhaval Goslia are engaged in terms of ideas and success plans and are always connected via email or call
What do you dislike about the product?
The new interface seems to be buggy. Sometimes at creating campaigns e.g. Webpush and Email, there are a few bugs where we cannot proceed with the steps or able to input any command
What problems is the product solving and how is that benefiting you?
Using multiple touchpoints for engaging with users is a benefit and Clevertap allows this with their Journey segment with good tracking and easy flow.


    Rasis M.

Best market-fit Engagement & Analytics tools for most of tech industry!

  • May 17, 2023
  • Review verified by G2

What do you like best about the product?
Clevertap market-fit product, all features almost as useful as it gets, not the top notch at specific areas but never a dull for all areas as Engagement and Analytics tools. which makes Clevertap are best market-fit tools
What do you dislike about the product?
all good except their Finance team who really got us confused....
What problems is the product solving and how is that benefiting you?
is how we can analyze then make segmentation out of it then make action for it trough engagements messages. all in one platform.