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External reviews

596 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Anh Thi P.

All-in-one customer engagement platform

  • June 12, 2023
  • Review verified by G2

What do you like best about the product?
- Easy integration
- Clear implementation checklist
- Good references of use cases of a wide range of industries.
- Good analysis and customer insight tools
What do you dislike about the product?
- Slow / no responses from Billing team for SouthAsia area.
- Don't support recommended tactics for campaigns.
What problems is the product solving and how is that benefiting you?
Track customer behaviours on our App.
Provide personalized marketing messages.


    Venkat N.

A very powerful and comprehensive tool for User Analytics & Engagement

  • June 09, 2023
  • Review verified by G2

What do you like best about the product?
Clevertap is a platform that facilitates extensive communication and engagement flexibility alongside cognitive user behavioral insights. It allows us to micro-segment users using incredible features that encompass Intent-Based Segmentation, RFM, Funnel & Trend analysis that makes personalized engagement quite a few notches up. While the existing features only make it a great platform in itself, the new additions will allow us to engage users in fast-growing channels like Whatsapp, the introduction of intellinode makes A/B testing quite useful. One thing that sets Clevertap apart is their customer support team, especially Ajinkya. They are not only highly informed but are ever active in supporting and guiding us through not only new features but existing queries as well.
What do you dislike about the product?
Although there are no significant concerns, there is always room for improvement in product development, dashboard stats or bugs, but I'm very sure they are way ahead and have it in their roadmap already.
What problems is the product solving and how is that benefiting you?
1. User Onboarding and Engagement - Clevertap allows us to identify and engage new customer based not only on their needs but identifies intricacies around their behavior which makes our life much simpler.
2. Omni-Channel Communication - We have majorly relied on CleverTap to communicate with the users and has been an excellent one stop solution for multiple media channels.
3. Personalization - The one thing that has benefitted no matter the intent, is the presence of powerful personalization (Dynamic variables, Linked Content, Conditional Clauses & Liquid Tags) that helps us get a step closed and connect personally with our users.


    Akshit T.

CT Review - Great Communication platform

  • June 09, 2023
  • Review provided by G2

What do you like best about the product?
Analytics section - Funnels, pivots and cohorts creation and tracking.
Events tracking
External integrations
Communications
Journeys - Creation and communication module
Dashboard building
Ronnie as POC
What do you dislike about the product?
Nothing major and all of the queries and concerns have been resolved, setting up a process for support could be one of things that can be worked upon.
What problems is the product solving and how is that benefiting you?
Mapping out the journey structure ,internal and external communications.
Push notifications and user tracking.
User Segmentation and in conclusion Retention as a whole.
High level of personalization which leads to better engagement.


    Health, Wellness and Fitness

CleverTap: A Powerful Marketing Tool

  • June 08, 2023
  • Review verified by G2

What do you like best about the product?
One of the standout features of CleverTap that I genuinely appreciate is its exceptional support team. Their support team has been incredibly responsive and helpful whenever we've encountered an issue or had a question. They consistently go above and beyond to address our concerns promptly and effectively.

Another aspect that I find impressive about CleverTap is its extensive range of integrations. As a user, it's crucial for me to seamlessly connect different tools and platforms to enhance my marketing and customer engagement efforts. CleverTap offers an impressive array of integrations, allowing me to effortlessly consolidate data from various sources and leverage it to deliver personalised and targeted campaigns.
What do you dislike about the product?
CleverTap offers a wide range of features and functionalities, which can lead to a steep learning curve for users who are new to the platform. While there are documentation and resources available, a more comprehensive onboarding process or interactive tutorials could help users get up to speed faster and make the most out of CleverTap's capabilities.

The user interface of CleverTap can be overwhelming, especially for new users. Navigating through the various features and settings can sometimes feel cumbersome and unintuitive. Simplifying the interface and improving the user experience would greatly enhance the platform's usability.
What problems is the product solving and how is that benefiting you?
It tackles the issue of fragmented data by consolidating information from multiple sources into a unified platform, providing a comprehensive view of customer behaviour and preferences. This empowers us to make data-driven decisions and refine our marketing strategies for optimal results.

The seamless integration with multiple marketing channels facilitates consistent omnichannel communication, while robust behavioural analytics and automation features streamline workflows and enhance customer engagement. With CleverTap, we gain a competitive edge by leveraging comprehensive data insights and delivering personalised experiences to drive conversions and maximise our impact.


    Duy T.

Great platform for customer engagement

  • June 08, 2023
  • Review verified by G2

What do you like best about the product?
UI/UX is very intuitive and easy to navigate, learn, practice, and use for 1st time user and those who have not used this type of tool before
In-depth and sophisticated segmentation, as long as you can pass the necessary event and properties, you can segment it
Have a diverse format of in-app communication: noti, emails, in-app banners, pop up
Account Support is very active and willing to work with you to come up with a solution
What do you dislike about the product?
Does not have CSV or Excel campaign report export (fewer report types)
What problems is the product solving and how is that benefiting you?
Clevertap can push notifications to remind users to continue their journey when they drop off. This has helped us improve the conversion rate in our funnels
Besides that, Clevertap can help us engage more users on multi-channels, making sure we don't miss any users.


    Vipul J.

Amazing Product with gambit of features

  • June 06, 2023
  • Review verified by G2

What do you like best about the product?
Marketing automation across multiple segments with easy to setup third-party tools and configurations
What do you dislike about the product?
Reporting and data-backed outcomes with defined conversion events. The dashboard can have more columns that can be added per the requirement.
What problems is the product solving and how is that benefiting you?
Amalgamizing the marketing and analytics to have better visibility of the outcomes attached to expected activities.


    Shubham T.

Fantastic Platform simplifying campaigns

  • June 01, 2023
  • Review verified by G2

What do you like best about the product?
The scope and range of functionality possible, all presented in a simplified and easy to use interface makes CleverTap a very likeable product to use. Extremely happy with how the documentation simplifies my process of understanding new concepts/use cases possible! The schedule feature is a charm to roll out campaigns beforehand along with buttons on PNs, rendermax for increasing reach for campaigns, live segment creation, segment customization and updation, scheduling automated journeys all in a minimal code framework, make campaigns a bliss for our company. Couple that with prompt service and success teams, you have a killer product in your hands!
What do you dislike about the product?
Scope of improvement with bugs popping up sometimes while logging in or rolling out campaigns
What problems is the product solving and how is that benefiting you?
Analytics: Looking at funnel dropoffs, trends, heatmaps, charts to understand user behaviour in a better way

Campaigns: Executing all Ad-hoc and automated campaigns (Push Notifications, Whatsapps, Emails, SMS, banners) for our customers for them to engage with us in the best way possible

Intelligence: Receiving a better understanding on fintech and overall industry landscape, metrics to look out for and possible solutions on how to improve those metrics


    Himanshu B.

Mobile marketing, Custome retention

  • June 01, 2023
  • Review provided by G2

What do you like best about the product?
Option to use Funnels and trends also we can create segment/Event on a single website
beast part is calculate the Drop off customer through funnel
What do you dislike about the product?
whenever we have done any kind of changes in existing funnel, we need to bookmark that funnel as new

we can't overwrite that funnel
What problems is the product solving and how is that benefiting you?
i am looking personal module in our App, so we need to find the Drop off customer data, so we are analysing the data through multiple Funnel


    Saurabh D.

Powerful marketing tool that has made our overall customer journey easier and efficient

  • May 26, 2023
  • Review verified by G2

What do you like best about the product?
Onboarding - This stage is a critical aspect and we are happy to say that CleverTap has a great process to onboard customers and a team that puts customer’s interests on top. This is especially true of a channel like Email, where correct warm-up can greatly enhance effectiveness. The onboarding team, expertly led by Amber, had a highly proactive approach with useful recommendations and timely interventions around multiple aspects, example - campaign volumes, domain health, etc. Regular meetings and status checks are conducted to ensure there is no slippage. We could complete the whole process in a very short time.

Product - Several useful features within Analytics, example- Funnels: which helps with easy and immediate access to the right segments to target. Other tools that help understand user behaviour based on demographics, open rates, click rates and best times for optimum open and click rates help in improving effectiveness.

Support - Appreciate the great support from our Success manager - Mrinal Deshmukh, who is very responsive and helps out on queries and issues in a timely manner.
What do you dislike about the product?
The functionality of getting a valid profile picture against the sender ID is something which can be integrated and looked upon for Email services.

Email delivery rates can be shown even for email which are currently missing which can be included.
What problems is the product solving and how is that benefiting you?
With CleverTap, we are able to reach users in real-time based on their actions, by using event-based targeting, thereby improving the conversion rates of the campaigns.

With the help of the dashboard, we have a richer understanding of the user’s behaviour and the importance of factors such as geographic region, time of day, etc. Using these insights, we have been able to greatly improve upon the open rates of email campaigns.


    Sidharth A.

The best customer engagement & user retention software

  • May 26, 2023
  • Review verified by G2

What do you like best about the product?
1. Provides a data-backed engagement strategy to reduce customer dropoffs and increase the revenue function of our organization.
2. Smartest user retention tool to understand the length & breadth of our user cohort & help decide actionable insights to retain these cohorts.
3. Seamless user communication journey creation tool.
What do you dislike about the product?
1. The analytics features can be optimized to a great extent, such as funnel creation, user flows & basic cohort definitions.
2. Integration with other services such as Slack or Teams is not supported.
What problems is the product solving and how is that benefiting you?
With CleverTap, we are trying to solve two major business goals :
1. User Retention - We leverage CleverTap's extremely sophisticated engagement tool ( Journeys, Campaigns ) to make sure our users are well aware of our product offerings & features and expose our reward offerings basis the user segmentation tools offered by CleverTap.
2. Onboarding Journey - CleverTap helps us in targeting users during their onboarding journey with our platform and by doing so, we reduce the friction between end user and our platform which translates to an absolute reduction in drop-offs within the funnel.