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External reviews

541 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Kartik N.

360 Marketing Automation Platform

  • April 20, 2023
  • Review verified by G2

What do you like best about the product?
It offers a diverse range of functionality.
Scheduling tracking and analytics is something which help us to scale campaigns.
The customer support is fantastic, and I've resolved my queries within 24 hours.
What do you dislike about the product?
Currently, everyone is a fan of the Product.
No significant downsides are seen.
What problems is the product solving and how is that benefiting you?
1) Improving Conversion rates by targeting the customers who have dropped from the CJP by sending customised SMS.
2) Analysing Campaigns and performing multiple A/B tests
3) Sending out personalised SMS/Emails to our customers


    Hafsal M.

Suitable for start-ups, that's all.

  • April 19, 2023
  • Review provided by G2

What do you like best about the product?
We can easily use various attributes to target users with relevant messages. This helps us to segment them & create proper campaigns.
What do you dislike about the product?
They've to make sure that, the data that we're sharing with CT should be very safe. If they fail to do so, that will affect our whole business. Also need to improve customer support.
What problems is the product solving and how is that benefiting you?
CleverTap allows startups to segment their users based on their behavior itself. As an EdTech, we were able to find the user persona & deliver the best courses for them as a suggestion from our mentors. User affinity, User path & other AI feature made our campaigns more efficient.


    Mohit P.

Best tool for building user engagement and amazing customer support

  • April 18, 2023
  • Review verified by G2

What do you like best about the product?
Quick customer support and continuous follow-up from Clevertap team to sort any queries. Best tool to build journeys.
What do you dislike about the product?
Some UX optimisation is required as few functionalities require more clicks and pages take sometime to load.
What problems is the product solving and how is that benefiting you?
Building user journeys as we are a consumer app which requires lot of nudging to make users follow certain path to drive ideal experience. We also use clevertap for marketing analytics as we have integrated few attribution tools to our clevertap dashboard.


    Francisco O.

Easy to use platform for most of our growth marketing needs.

  • April 14, 2023
  • Review verified by G2

What do you like best about the product?
CleverTap especially shines when it comes to engaging users at the right time. This is extremely valuable to us at Tenpo (Neobank in Chile, South America) because it lets us experiment with different channels, messages and user journeys and campaigns, knowing we will have the data to have solid insights into our experimentation.
What do you dislike about the product?
We would love even more experimentation options and features. While CleverTap offers many, some specific cases are cumbersome because it involves manual data segmentation and uploading.
What problems is the product solving and how is that benefiting you?
CleverTap allows for immediate messaging to users at the right time across all our products. It makes creating complex user journeys with multiple contact points and channels (like Push, Email, Whatsapp and In-App messages) a simple task you can perform in a few minutes.


    Aastha A.

Easy campaign and data management through Clevertap

  • April 11, 2023
  • Review provided by G2

What do you like best about the product?
Clevertap is the go to platform for easy campaign and data management. Easy to use and understand. Campaigns can be easily set and tracked and the data can also be collected easily.
What do you dislike about the product?
Sometimes the data is a little incorrect.
What problems is the product solving and how is that benefiting you?
By easy management of campaigns


    Kapil Kumar S.

Great platform for engaging users through targeted journeys

  • March 27, 2023
  • Review verified by G2

What do you like best about the product?
1. Easy to craft targeted journeys across an exhaustive set of channels
2. Comprehensive analytics tools out of the box to track campaign performance and user behavior
3. Powerful user properties module
4. Fast and helpful support
What do you dislike about the product?
1. Limited out of the box customization for push notifications
2. Occasional but rare hiccups in dashboard performance
What problems is the product solving and how is that benefiting you?
1. Ensuring targeted users get the intended messages across all channels without resorting to spam
2. Driving complex personalized journeys by using custom events and user properties
3. Fast and easy experimentation through features like webhooks and CSV uploads for segment creation


    Nhat P.

Excellent for business

  • March 20, 2023
  • Review verified by G2

What do you like best about the product?
The analysis feature and personalized dashboard aspect of CleverTap are what I find most useful for navigating user behavior in our app. These advantages allow me to increase business revenue.
Moreover, customer service is very supportive and clearly instructed us to use CleverTap effectively.
What do you dislike about the product?
The lease helpful thing about CleverTap is that it hasn't supported real-time yet. To acquire real-time data, we occasionally need to reload the page.
Also, the two-factor authentication is rather bothersome.
What problems is the product solving and how is that benefiting you?
The analytical feature of Clevertap has helped me gain a better understanding of user behavior when using our application. Based on that information, in 2022, we devised a revenue growth strategy, and in 2023, we introduced a feature that provides even more value to our users.


    Saket R.

Outstanding Service Experience

  • February 14, 2023
  • Review verified by G2

What do you like best about the product?
CleverTap comes in handy with its advanced segmentation and personalization capabilities, comprehensive analytics and reporting, easy-to-use interface.
What do you dislike about the product?
At times a little buggy portal. The major drawback is that there is no Mobile App for improving users' life.
What problems is the product solving and how is that benefiting you?
It is helping me understand my user journey on my app and giving detailed analysis with easy profile download options thus helping to improve my journey and increase my cross and upsell touch points


    Prashant S.

Retention 360 - One Solution

  • February 08, 2023
  • Review verified by G2

What do you like best about the product?
Ease of Campaign Creation.
Omnichannel Approach & Ease of Integration
Detailed Analytics & Insights
User Attribute Mapping
Integrating Webhooks, APIs driven campaigns multiple other solution for each use case
Personalization & Real time event based campaigns.
Creating audiences for FB/Google and integrate via CleverTap only
What do you dislike about the product?
Day on Day Reporting seems to be one of the drawbacks.
Journey based campaign performance cannot be gauged on a daily basis or so.
Limitation in terms of Push templates & InApp templates
What problems is the product solving and how is that benefiting you?
For a Retention Marketing strategy it is very essential to reach out to the customer from one single platform to avoid any overlap of channels and further ensure that the right set of audience is engaged with a right communication channel.
We were able to create multiple journeys right from Welcome to Cart Abandon & all via all the touch points that a user might be engaging with.
Better Segmentation basis intent/browsing behavior and better targeting with real time updates on best time to engage/convert


    Aditya R.

Apt and streamlined experience

  • February 08, 2023
  • Review verified by G2

What do you like best about the product?
User journey, Campaign editing, Segments Journeys and so on
What do you dislike about the product?
Product Documentation could be much elaborative, look upto Google's documentation for reference
What problems is the product solving and how is that benefiting you?
Its helping automate and bring in analytics of mobile app and helping me in creating user journeys, campaigns, push notifications.