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External reviews

541 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Mujtaba Ahmed K.

Amazing One-Stop Solution for Marketing & Analytics

  • May 05, 2023
  • Review verified by G2

What do you like best about the product?
Firstly, I think it is very intuitive and easy to learn. The analysis I can do is very in depth. Other than that, the support team is very helpful and gives prompt responses.
What do you dislike about the product?
Some features are not well thought out when being designed. One small example can be of Dashboards where I can only add a maximum of 20 pins to a board and I can't edit any pin. If I want to change a pin, I have to delete it and re-do the analysis and then pin the analysis to my board. Another thing is that I can't add filters to my dashboards so it gets very tedious as I have to create multiple similar boards with different filters. Other than that, I find it weird that I can't create proper dashboards for the campaigns I run and I have very limited ability to export that data elsewhere in case I need to create dashboards somewhere else.
What problems is the product solving and how is that benefiting you?
It has helped us automate journeys for different segments such as new users and old churned users. It has also allowed us to set up a push notification and popup schedule which has really helped us automate work for the marketing department.


    Nathalie D.

Good tool, with a lot of possibilities

  • May 02, 2023
  • Review verified by G2

What do you like best about the product?
- The bi-weekly meetings are useful to get everything out of CleverTap that fits within your strategy;
- Swift replies and support by the Customer Success team;
- The tool has a lot of possibilities & is great for testing out new things
What do you dislike about the product?
- Reporting can be tricky and is not always obivous or clear
- Make sure to be 100% sure of what you want out of CT during the onboarding
- Your email templates are hard to access (only through the creation of a journey or campaign) and the editing of the templates is not easy going. Once you get the hang of it, it's fine, but could definitely be optimised
What problems is the product solving and how is that benefiting you?
- Sending out emais and push notifications in one journey, without the use of your tech team
- Quickly trying out and using some personalised content with your users, without the use of your tech team
- Easily analysing the performance of your communications
- Analysing the behaviour of your customers and seeing where they drop off


    Kanchan T.

Easy to use platform for marketing goals

  • May 02, 2023
  • Review verified by G2

What do you like best about the product?
Bell Icon & Roadblock are the best features for customer engagement and drive high conversion rates.
What do you dislike about the product?
Nothing as of now.Looking forward for more new features.
What problems is the product solving and how is that benefiting you?
We can generate leads and revenue from the customers. CleverTap is used by us to offer more customised products and services to our customers and enables us to build stronger relationships with them.


    Ayush G.

New-age Customer Engagement tool with evolving features to meet all marketeers' needs

  • April 29, 2023
  • Review provided by G2

What do you like best about the product?
- Ability to build complex journeys with amazing node level intelligence
- Continuous upcoming new features that build confidence as a growth markettier
-Some key features that stands out - Bulletin feature to send campaigns through G-sheet, SCRIBE - New AI based content creation feature.
What do you dislike about the product?
-Data visibility at user level views can be improved (looking at combination of journeys together to get the big picture)
What problems is the product solving and how is that benefiting you?
1- Customer re-targetting in a hyper-personalized manner using Push/ SMS and WhatsApp.
2- Letting users know about the latest offers personalized and linked to our catalogue


    Mohammed A.

Best solution for retention and keeping users engaged with multiple channels.

  • April 27, 2023
  • Review verified by G2

What do you like best about the product?
Super easy to understand.
Documentation is a great resource and if you prefer talking with the customer success team, they are always available.
Multiple options to view data and understand it easily.
Multiple channels to reach out to existing users. Over all GREAT!
What do you dislike about the product?
Overall great but would recommend them to improve their inbound conversations section.
What problems is the product solving and how is that benefiting you?
Trying to convert users who are stuck or probably drop off during their journey. Using clevertap helped me move these users to the final funnel and helped me increased growth week on week by 42%.


    Arpan M.

By far the best and the most established Customer retention tool for apps across categories!

  • April 27, 2023
  • Review provided by G2

What do you like best about the product?
The simplicity of the dashboard and the features available are state-of-the-art for all kinds of apps. The pricing is also based on the need of the user.
What do you dislike about the product?
The entry pricing can be a little more start-up friendly so that more users can test it out early for their product.
What problems is the product solving and how is that benefiting you?
Clevertap is the market leader for Marketing automation and mobile app user behaviour and it's solving a major retention marketing problem for apps and websites.


    Translation and Localization

Social Media Analyst

  • April 26, 2023
  • Review verified by G2

What do you like best about the product?
The best part of the clever tap is the geofencing tool, which makes it easy to track down a selected audience. When it comes to analytics the UI makes it very easy to look for the data.
What do you dislike about the product?
The legacy campaigns are easier to understand, The new interface is simpler UI-wise but definitely makes it difficult for new users to understand the terminologies.
What problems is the product solving and how is that benefiting you?
Clever Tap makes it easy to understand audience analysis, Especially with respect to time, one can see analyse user behaviour too. The creation of different boards makes data analysis much easier.


    Ishank M.

Great Experience. The data flows fast and quick.

  • April 26, 2023
  • Review verified by G2

What do you like best about the product?
Clevertap helps us quickly visualise essential business metrics in real time. We can reach the right segment of users to drive the relevant business metrics
What do you dislike about the product?
No major downsides. I guess CT can improve a bit on speed of segment creation and the UI could be a bit more easy and intuitive
What problems is the product solving and how is that benefiting you?
Improve our deposit conversion (registration to transaction) and then gameplay retention. Reactivating dormant user bases.


    Pragati P.

Game changer- All in one!

  • April 24, 2023
  • Review verified by G2

What do you like best about the product?
The ease of creating campaigns and segments is very convenient with Clevertap. With the help of Clevertap, we were able to increase our user retention by sending them targeted campaigns. We were able to track complete user live journeys from app install to user engaging in our app, which helped us in understanding the user behaviour. Also, we would like to share our heartfelt thank you to the success team (Swadha and Jay) who helped us with the smooth functioning and made the platform easier to use.
What do you dislike about the product?
At night, the dashboard can be a little faster. With the new UI, things have improved.
What problems is the product solving and how is that benefiting you?
This worked well for us while personalising push notifications and email marketing during IPL time giving us good CTRs and increased conversion rates.


    Marketing and Advertising

Best platform for marketing automation

  • April 21, 2023
  • Review verified by G2

What do you like best about the product?
It's easy to use, has all the required channels of engagement like email, SMS, in-app messaging, push (with great templates) and the fantastic WhatsApp capability with automatic responses. The journey builder for marketing also helps our team save a lot of time.

Their analytics provide us full insight into what our customers are doing on the app with their funnels, cohorts, flows (sunburst chart), pivots, real time dashboards, and are super fast.

The segmentation is also great and it's easy to set up campaigns on segments.

They also integrate well with our internal tools and other platforms like Branch and Segment.
What do you dislike about the product?
Further UX optimisation would be good for a sleek experience.
What problems is the product solving and how is that benefiting you?
CleverTap is great as one single platform for both analytics and engagement. The dashboard works really fast, and campaigns go out in real time. I'm enjoying using the platform so far.

We got a nice onboarding to their platform and the support team is also quite responsive.