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Clevertap: The must have tool for campaign analytics and A/B testing
What do you like best about the product?
Logic-based A/B testing, multivariate testing, omnichannel campaigns, behavioral analytics and personalization are the best features of the Clevertap. Also, the integration support and campaign automation are best in industry
What do you dislike about the product?
Clevertap provides support for simple queries but doesn't support complex analytics and hence is required to integrate and parse data to other analytics platforms. Also, the cost is on the higher side compared to Mixpanel and Segment
What problems is the product solving and how is that benefiting you?
Clevertap provides the outcomes of the marketing campaign with insights, behavioral analytics, engagement and omnichannel responses to take quick decision for next best thing on the application
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Clevertap User from 7 years, 2 Startups
What do you like best about the product?
It's one of the easiest tool out their when it comes to analyse your app data and act upon it. We use CT for analyzing user behavior and engaging users at different point of user journey. The support is awesome through. We used it first while building mobile browser and second time while building BabyG app - happy journey I can say!
What do you dislike about the product?
Waiting for AI to kick in meaningfully in the product. Nothing to be unhappy about otherwise.
What problems is the product solving and how is that benefiting you?
We use analytics and engagement primarily to understand user behavior and act upon it through engagement triggers.
One of the best tools in the market
What do you like best about the product?
1. UI - really simple and straight-to-point UI.
2. Customer Support - they are really quick in helping with the resolution.
3. Data Analytics
2. Customer Support - they are really quick in helping with the resolution.
3. Data Analytics
What do you dislike about the product?
1. Prioritization feature is missing.
2. Journeys could adopt more features like on-the-fly changes to campaign entry
2. Journeys could adopt more features like on-the-fly changes to campaign entry
What problems is the product solving and how is that benefiting you?
CleverTap provided multi-channel communication with users, thus helping us build one journey that can utilize PN, Email, SMS, and/or WhatsApp within the same journey. Apart from this reaching users via various channels (especially Push Notification) to communicate with users at different stages of customer lifecycle.
Single solution for multiple data analytics to achieve growth marketing goals.
What do you like best about the product?
I like using Clevertap because the data that it provides helps me a lot in analyzing and formulating decisions that could help me achieve my goal.
What do you dislike about the product?
It might be better to have more options for searching for users,
Improved the accuracy and real-time reflection of data; sometimes, the data takes time to reflect.
Improved the accuracy and real-time reflection of data; sometimes, the data takes time to reflect.
What problems is the product solving and how is that benefiting you?
Clevertap provides a clear view of what’s happening on the ground, what our users are doing, and that is beneficial on our part since we can derive the best action point to implement
The revolution in how you interact with customers: Omnichannel with data-driven way.
What do you like best about the product?
1. Journey Builder facilitates easy, automated, and swift omnichannel communication for marketers.
2. Strong personalization capabilities.
3. Analytics helps marketers gain a comprehensive understanding of customer behavior.
4. Powerful data activation enables the creation of customer outreach campaigns anywhere.
5. Great support and documentation.
2. Strong personalization capabilities.
3. Analytics helps marketers gain a comprehensive understanding of customer behavior.
4. Powerful data activation enables the creation of customer outreach campaigns anywhere.
5. Great support and documentation.
What do you dislike about the product?
1. Documentation on some features, such as Native Display and Bulletins is still vague and difficult for marketers to understand.
2. Encountering Unicode UTF-8 encoding errors during personalization.
3. Unable to send unique vouchers.
These are minor issues, but they are areas for improvement for CleverTap to enhance their product.
2. Encountering Unicode UTF-8 encoding errors during personalization.
3. Unable to send unique vouchers.
These are minor issues, but they are areas for improvement for CleverTap to enhance their product.
What problems is the product solving and how is that benefiting you?
CleverTap is a "coach" that helps us completely transform our way to engage and retain customers. All campaigns are personalized and automated based on seamless customer data.
Instead of relying on Developer teams to coordinate campaign execution, now, with CleverTap, marketers can proactively create individual campaigns or customer journeys using pre-built features.
Marketers gain the ability to approach and analyze customers accurately through each feature that CleverTap provides.
Instead of relying on Developer teams to coordinate campaign execution, now, with CleverTap, marketers can proactively create individual campaigns or customer journeys using pre-built features.
Marketers gain the ability to approach and analyze customers accurately through each feature that CleverTap provides.
Fulfils all data requirements
What do you like best about the product?
the interface is very well structured and is easy to use
What do you dislike about the product?
if there was an option to see why data wasn't populated for a funnell or event we can use it to rectify the problem
What problems is the product solving and how is that benefiting you?
It's a one-stop tool for all day-to-day data requirements and business performance. The ease of use adds to the utility of the software. Clevertap makes data visualization and taking informed decisions very easy.
Intuitive tool for beginner marketers
What do you like best about the product?
- Integrates with our app & other communications channels to provide insights from end to end
- Great service from a team of account managers who genuinely care about their work
- Great service from a team of account managers who genuinely care about their work
What do you dislike about the product?
- Not smart enough for formatting rich media
- Limited options for email server integration
- Limited options for email server integration
What problems is the product solving and how is that benefiting you?
- Opening automated messaging to people outside of the tech/engineering team
- Providing a truly one-stop-shop service that integrates our app & communications channel well
- Providing a truly one-stop-shop service that integrates our app & communications channel well
Great tool to keep track of business metric details
What do you like best about the product?
-This tool is very much easy to use
-Dashboard has all the options available on the home screen itself,
-No issues found in the data got from the dashboard
-it is very userfriendly, easy to fetch details
-Dashboard has all the options available on the home screen itself,
-No issues found in the data got from the dashboard
-it is very userfriendly, easy to fetch details
What do you dislike about the product?
Nothing major to dislike, so far the experience has been great.
What problems is the product solving and how is that benefiting you?
It is the real-time source for fetching the details related to our company's mobile application and I am getting the data accurately, for ex- Daily active users, and Monthly active users, which helps in compiling the MIS.
Stable and Reliable tool for User Engagement, Analytic and Campaign Management
What do you like best about the product?
The platform's stability is the best compared to the same platform, yet they also provide detailed features which help marketers simplify the campaign.
1. Analytics
I love how Clevertap helps users organize the campaign analytics with the pivot feature, which clearly shows the user how to navigate the improvement of the previous campaign.
2. Campaign variations
The campaign variations also help marketers to build the campaign more specific to specific segments. I also admire how the platform runs smoothly with segment estimation, which can help the marketer navigate the expectation from the campaign result.
3.RenderMax and Campaign optimization
The best feature of Clevertap, which can't be found in other marketing tools, is the RenderMax which can help the marketer to boost the impression of Chinese-manufactured phones.
4. Automated Journey Campaign
to run a campaign with smooth automation, Clevertap does its best with simple UI UX to create the user marketing journey along with sophisticated personalization features.
Overall, I would argue that Clevertap is the best marketing campaign platform with the best stability and data analysis; those two are the most important to any marketer.
1. Analytics
I love how Clevertap helps users organize the campaign analytics with the pivot feature, which clearly shows the user how to navigate the improvement of the previous campaign.
2. Campaign variations
The campaign variations also help marketers to build the campaign more specific to specific segments. I also admire how the platform runs smoothly with segment estimation, which can help the marketer navigate the expectation from the campaign result.
3.RenderMax and Campaign optimization
The best feature of Clevertap, which can't be found in other marketing tools, is the RenderMax which can help the marketer to boost the impression of Chinese-manufactured phones.
4. Automated Journey Campaign
to run a campaign with smooth automation, Clevertap does its best with simple UI UX to create the user marketing journey along with sophisticated personalization features.
Overall, I would argue that Clevertap is the best marketing campaign platform with the best stability and data analysis; those two are the most important to any marketer.
What do you dislike about the product?
What I dislike about Clevertap are :
1. the delay in exporting the report from the campaign, and it takes more time if you are exporting multiple campaign reports at the same time
2. custom segmentation sometimes failed to crawl the data that had been uploaded
3. the bugs delay being informed to users; sometimes, the updated bugs on the features are delayed in being reported to users, and it affects the marketers to run campaigns that currently use the feature.
1. the delay in exporting the report from the campaign, and it takes more time if you are exporting multiple campaign reports at the same time
2. custom segmentation sometimes failed to crawl the data that had been uploaded
3. the bugs delay being informed to users; sometimes, the updated bugs on the features are delayed in being reported to users, and it affects the marketers to run campaigns that currently use the feature.
What problems is the product solving and how is that benefiting you?
Simplifying all marketing processes from manual push notifications, automated marketing journey, user segmentation and analytics. Those features help the business do a minimum job of completing multiple marketing efforts with a single platform and minimum manpower to handle the overall process.
Clevertap is an amazing tool for analytics and user engagement
What do you like best about the product?
It provides in depth insight on usage and customer behaviour, the Clevertap University also provides material for getting more value from the tool. Support has also been great from Rakesh.
What do you dislike about the product?
As a first time user, there can be more enablement to getting a hang of it.
What problems is the product solving and how is that benefiting you?
Onboarding flow improvement - Insight on user behaviour, drop offs and onboarding
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