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Maximizing product management through a deep understanding of user behavior
What do you like best about the product?
CleverTap is an essential asset for product managers, offering a seamlessly navigable interface for exploring comprehensive analytics.
The platform's user engagement tools, like push notifications and messaging campaigns, serve as vital components in crafting captivating connections with our audience.
The platform's user engagement tools, like push notifications and messaging campaigns, serve as vital components in crafting captivating connections with our audience.
What do you dislike about the product?
While CleverTap may not have any glaring issues, implying contentment with its current functionality, we also appreciate CleverTap's commitment to ongoing improvements. This indicates an understanding of the necessity of staying competitive and continuously enhancing the user experience in a dynamic market landscape.
What problems is the product solving and how is that benefiting you?
CleverTap effectively confronts key obstacles in user engagement by focusing on data analysis and personalization, delivering invaluable insights into user behavior, campaign performance, and conversion rates.
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Streamlining Customer Engagement with Precision
What do you like best about the product?
We are using Clevertap for past 1 year now and have used almost every major feature there is. Apart from it being easy to understand, as a marketer there are various other factors that I like which are involved, for example:
- Seamless Omnichannel Integration (Email, Push, SMS, In-App)
- Advanced Analytics and Insights (Flows, Cohorts, etc)
- Personalization at Scale (Behavioral segmentation, Journeys)
- AI-Powered Automation (Intent, RFM models)
All of the points from above plus a robust success team that is proactive in resolving any issue, makes using Clevertap a pleasant experience. They are approachable and give the best possible solution to any issue.
- Seamless Omnichannel Integration (Email, Push, SMS, In-App)
- Advanced Analytics and Insights (Flows, Cohorts, etc)
- Personalization at Scale (Behavioral segmentation, Journeys)
- AI-Powered Automation (Intent, RFM models)
All of the points from above plus a robust success team that is proactive in resolving any issue, makes using Clevertap a pleasant experience. They are approachable and give the best possible solution to any issue.
What do you dislike about the product?
There are other features that I would definitely like to be included as compared to what the competitors are providing:
- App Nudges
- Delaying option for In-App Messages for Web as well as Mobile
- Clear bifurcation app based vs web based events
- Data accuracy on CT Dashboard (as compared to our back-end)
- App Nudges
- Delaying option for In-App Messages for Web as well as Mobile
- Clear bifurcation app based vs web based events
- Data accuracy on CT Dashboard (as compared to our back-end)
What problems is the product solving and how is that benefiting you?
It acts as a single dashboard for most of our Marketing and Analytics efforts. We don't use different tools to send/automate emails, push campaigns or to make customer journeys. It's all done here on Clevertap. As a CEM tool CT helped us in:
- understanding user engagement on the app
- creation of automated journeys
- best time to nudge the user
- bifurcation of our user segments based on RFM models
- A/B testing
Overall a must recommended option for Marketers!
- understanding user engagement on the app
- creation of automated journeys
- best time to nudge the user
- bifurcation of our user segments based on RFM models
- A/B testing
Overall a must recommended option for Marketers!
CleverTap: Best tool for Analytics and Marketing Automation
What do you like best about the product?
The most I liked about CleverTap is the user interface and the behavioral analytics features
Features like segmentation, events, funnels, cohorts, trends, find people are really good to track the user actions and events.
"Best time to deliver" notifications for every user.
Email template design capabilities.
The support from our customer success manager is always really quick.
CleverTap has the university which is offering multiple certification courses for the users.
Features like segmentation, events, funnels, cohorts, trends, find people are really good to track the user actions and events.
"Best time to deliver" notifications for every user.
Email template design capabilities.
The support from our customer success manager is always really quick.
CleverTap has the university which is offering multiple certification courses for the users.
What do you dislike about the product?
It will be good to have content suggestions for email subject/push notifications.
What problems is the product solving and how is that benefiting you?
Using CleverTap behavioral analytics features we were able to target the right audience at the right time.Example: Using funnels, we were able to analyze at which step the majority drop offs were happening and we were able to reduce such drop off's by targeting customers based those events.
Best Retention & Customer Engagement tool
What do you like best about the product?
- Easy to understand as a marketer
- Variety of channels that allows to send communication via various ways like - Push, SMS, Email etc
- Real-time user tracking
- Option for action based triggered campaigns
- Understand how and what your users are doing with great insight at user level
- Great CSM and TAM support to solve both marketing use-cases & technical queries
- CleverTap university helps learning tool and getting certified as a new marketer
- Variety of channels that allows to send communication via various ways like - Push, SMS, Email etc
- Real-time user tracking
- Option for action based triggered campaigns
- Understand how and what your users are doing with great insight at user level
- Great CSM and TAM support to solve both marketing use-cases & technical queries
- CleverTap university helps learning tool and getting certified as a new marketer
What do you dislike about the product?
- Unable to see which user is falling into control group
- Sometimes API takes more time to reflect data on CleverTap profile
- Sometimes API takes more time to reflect data on CleverTap profile
What problems is the product solving and how is that benefiting you?
- Tracking Daily/weekly/monthly user activities for better engagement
- Create funnels to understand drop offs
- Various ways to retain, reactivate users via CSV uploads and past behaviour campaigns
- Create funnels to understand drop offs
- Various ways to retain, reactivate users via CSV uploads and past behaviour campaigns
Easy to use, Feature rich, Good and Quality support
What do you like best about the product?
Easy to use
Customer support
Feature rich
scalable
Customer support
Feature rich
scalable
What do you dislike about the product?
Data point limitations
Limitations in Journey controls
Limitations in Journey controls
What problems is the product solving and how is that benefiting you?
Reduces cost with omnichannel marketing,
Optimizes task which would otherwise require tech intervention
Optimizes task which would otherwise require tech intervention
'A Market Player with a very high IQ'
What do you like best about the product?
I couldn't have imagined a solution with this level of Intelligence when tapping and roping in business. Quite astonishing. It very cleverly uses AI to go for the leads that matter to you. Intelligently makes use of strategies including push notifications, in-app messages to engage personally and successfully. Where it senses the need, its intelligent enough to integrate with complimentary technology to achieve what it set out to do. Its a class act.
What do you dislike about the product?
Its been easy enough to use since implementation, with good user support. Function-wise its been delivering. Cost is about the only drawback depending on how you deploy.
What problems is the product solving and how is that benefiting you?
It uses Intelligence, market analytics to help us precisely engage the right target market successfully. Its been performing fantastic, enabling us reach roi faster, broaden our customer base.
Marketing revolutionized by CT
What do you like best about the product?
Blazing fast real time analytics is very useful when we are crafting data driven marketing strategies.CleverTap is also straight forward and guarantees a seamless experience even for users with limited technical expertise the customer care team is also very responsive I got a responce in less than an hour which was absolutely amazing.
What do you dislike about the product?
Nothing to deslike about this platform the ease of use and the friendly interface is on another level.
What problems is the product solving and how is that benefiting you?
Using this tool has given us actionable insights which have allowed us to fine tune our marketing strategies leading to better sales and higher profits.
Get help creating differentiated customer retention strategies
What do you like best about the product?
With the help of CleverTap, I have been able to increase interest in my services through marketing, and the program as a whole has been very helpful. In terms of efficiency, the interface is second to none and certainly provides a personalized service to each user. As a service that streamlines operations, it is highly recommended for its eye-catching and remarkable user interface. The process is flawless and efficient and offers fantastic marketing opportunities for any client.
What do you dislike about the product?
This program lacks support and is not fast enough to adequately respond to my needs.
What problems is the product solving and how is that benefiting you?
Responsible clients have benefited from our extensive experience in automated marketing consulting. When it comes to making better decisions, the program is really helpful. It is completely robust and gives the feeling of belonging to an enterprise environment. When we don't have market opportunities, it definitely helps us see them.
Great onboarding experience overall. Seamless technical support
What do you like best about the product?
Onboarding experience and communication
Push Functionality
Supports many crucial data points for marketing purpose
Push Functionality
Supports many crucial data points for marketing purpose
What do you dislike about the product?
Learning Curve: Some users might find Clevertap to have a steeper learning curve.
What problems is the product solving and how is that benefiting you?
- User engagement: CleverTap helps us increase user engagement with tools like web popups and push notifications.
- App usage analytics: CleverTap offer various data points that helps us understand more on how users use our app.
- App usage analytics: CleverTap offer various data points that helps us understand more on how users use our app.
CleverTap: A Powerful Engagement Engine with Robust Analytics
What do you like best about the product?
CleverTap is one of the best tools in the industry. Having used other leading tools, I can justify that CT has a lot of advanced features which helps us enchance our user touchpoints.
Few things that I like about CT based on my experience:
- Easy to use with very less learning curve
- Library of preset templates for push & in-app notifications which serve for different purposes
- Ability to send multiple communications from a single campaign/node by splitting users based on their user property
- Real-time event tracking
- Unlike other tools, CT does a great job in the analytics section
- Based on the analytics, we are able to create custom user segments instantly and run A/B tests to measure conversion incrementality
- Journeys have a great feature called intelli-node which allows us to A/B test different journeys within a single journey and meausre the performance
- Very responsive customer support
Overall, CleverTap is a clear winner. If you're tired of surface-level insights, basic campaigns, and want to drive real engagement with automation on your side, this is your platform. Highly recommended!
Few things that I like about CT based on my experience:
- Easy to use with very less learning curve
- Library of preset templates for push & in-app notifications which serve for different purposes
- Ability to send multiple communications from a single campaign/node by splitting users based on their user property
- Real-time event tracking
- Unlike other tools, CT does a great job in the analytics section
- Based on the analytics, we are able to create custom user segments instantly and run A/B tests to measure conversion incrementality
- Journeys have a great feature called intelli-node which allows us to A/B test different journeys within a single journey and meausre the performance
- Very responsive customer support
Overall, CleverTap is a clear winner. If you're tired of surface-level insights, basic campaigns, and want to drive real engagement with automation on your side, this is your platform. Highly recommended!
What do you dislike about the product?
- There is no option to duplicate nodes in a journey which takes extra time & effort
- Enhancing customization options in In-app campaigns (priotization, triggering on specific screens, timer delay)
- App uninstall tracking
- Exporting control group user data from campaigns & journeys is not available
- Enhancing customization options in In-app campaigns (priotization, triggering on specific screens, timer delay)
- App uninstall tracking
- Exporting control group user data from campaigns & journeys is not available
What problems is the product solving and how is that benefiting you?
CT is helping us activate, retain, and reactivate users on our platform. We firmly belive in constantly A/B testing and improving our efforts, and with CT, we are able to achieve that.
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