Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is our go-to tool for product analytics
What do you like best about the product?
Amplitude is our go-to tool for product analytics. It's really easy to share our key metrics across the business.
What do you dislike about the product?
Personally, there was a bit of a learning curve when first using Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps us measure key analytics within our products to see if we are meeting our users expectations and internal goals.
Makes data-driven marketing simple and actionable
What do you like best about the product?
I use Amplitude almost every day to check campaign performance, user funnels, and retention. It’s easy to build cohorts, see M+1 or 90-day retention, and connect CAC vs. LTV with real user behavior. The integrations with our marketing stack make it simple to tie paid channel results to long-term retention, which is a big win.
What do you dislike about the product?
Some reports take a few extra manual steps, especially for custom retention analysis across brands. Dashboards can feel slow with large data sets, and the UI can be overwhelming for new users. More local language support (like Korean) and easier permission settings would make team collaboration better.
What problems is the product solving and how is that benefiting you?
Amplitude helps me connect acquisition with retention. Before, I had to pull data from multiple tools to understand how campaigns were impacting long-term user behavior. With Amplitude, I can quickly see which channels bring users who actually stick around, and share those insights with my team. This saves a lot of manual reporting time and makes our growth decisions faster and more accurate.
One of the best Analytics Products I've used
What do you like best about the product?
I love how user friendly the interface is!
What do you dislike about the product?
I wish that Amplitude Analytics had more AI and third party integrations.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping me learn about how users are interacting with my product so I can generate business insights for my team. It is very user-friendly, which I like. It benefits me by giving me a clear picture/view of user traffic.
Analytics all in one place
What do you like best about the product?
Interrelations between different charts (right click)
What do you dislike about the product?
Difficulties in calculating some KPIs (e.g. time spent)
What problems is the product solving and how is that benefiting you?
Integration between more functionalities (analytics, experimentation...)
Streamlined Customer Journey Analysis with Amplitude
What do you like best about the product?
Amplitude’s intuitive interface and powerful segmentation tools make it easy to uncover meaningful insights about user behavior across the Ford Pass app. I especially appreciate the real-time analytics and customizable dashboards, which help our team quickly identify drop-off points and optimize the customer journey. The ability to track events and user flows with precision has significantly improved our decision-making process.
What do you dislike about the product?
While Amplitude offers a range of features, our experience with it for FordPass customer journey analysis was underwhelming. The dashboard often felt cluttered and unintuitive, making it difficult to extract actionable insights without extensive customization. The learning curve was steep, especially for non-technical users, and the documentation didn’t always provide clear guidance. Integration with other tools was limited, which created silos in our data workflow. Additionally, the platform’s segmentation capabilities lacked the flexibility needed for complex user journeys, and performance issues occasionally slowed down our analysis. Overall, it didn’t meet the expectations for a seamless, scalable analytics solution.
What problems is the product solving and how is that benefiting you?
In our experience, Amplitude Analytics was intended to solve problems related to tracking and understanding user behavior across the FordPass customer journey. However, the platform fell short of delivering meaningful benefits. The complexity of setting up relevant dashboards and the limited flexibility in segmentation made it difficult to gain clear insights. Instead of simplifying our analysis, it introduced additional layers of manual effort and interpretation. The tool’s inability to adapt to our specific use cases meant that the problems it aimed to solve-such as identifying drop-off points, optimizing user flows, and improving engagement-remained largely unresolved.
Very useful platform
What do you like best about the product?
It is a very useful platform where various team members can import dashboards and other useful data. Helps gain visibility on things that otherwise may not be given it's proper attention, especially if it's regarding a different team other than your own.
What do you dislike about the product?
It can be a bit slow at times, but not very often to be fair.
What problems is the product solving and how is that benefiting you?
Getting added visibility on parts of the application where you may not know how much traffic it's getting in real-world use
Pretty exciting actually
What do you like best about the product?
I think Amplitude can't be beat by most.
What do you dislike about the product?
It's a little rough onboarding unless you're really familiar with analytics platforms from the get go.
What problems is the product solving and how is that benefiting you?
Amplitude helps us track product use and we're going to implement for the marketing website soon too.
I am using Amplitude for 5 years. As a product manager, it helps me understand integration
What do you like best about the product?
Amplitude events are easy to configure . The built in analysis tools like funnel , conversation analysis , creation of cohorts helps with slicing data further.
What do you dislike about the product?
The initial learning phase was bit difficult. Specially with configurations .
What problems is the product solving and how is that benefiting you?
It helps me make product decisions
Great for understanding the user jorney, both at a macro and micro level!
What do you like best about the product?
Amplitude lets you slice and dice data in so many interesting ways. It offers a various chart types to aggregate user data and derive insights, and also makes it super easy to understand a single users' journey through your app. Adding new events and properties is very easy, making it low lift to analyze just about anything we want.
What do you dislike about the product?
The pricing structure makes it such that we sometimes have to make tradeoffs on what we will want to analyze, before we know the results of an experiment, which is unfortunate. I wish we could have unlimited events & properties.
What problems is the product solving and how is that benefiting you?
It helps us in two main ways:
1) To know how large groups of users are using our app, so we can build better products and have the right insights into what's working and what's not
2) To know how a single user interacted with our app, which can be very useful in debugging specific issues.
1) To know how large groups of users are using our app, so we can build better products and have the right insights into what's working and what's not
2) To know how a single user interacted with our app, which can be very useful in debugging specific issues.
Granular, clean analytics
What do you like best about the product?
I've found Amplitude to provide very granular product analytics that has enabled me to understand key metrics at a very deep level. Unlike traditional analytics software, the dashboards are super clean and easy to view regardless of the format. The interface for dashboards is designed in a way that ensures they are never 'cluttered'.
I use amplitude along with Tableau regularly, and am always much happier to be using Amplitude. It's just a lot more beautiful. Support is very proactive too, extending to wider community and account teams.
I use amplitude along with Tableau regularly, and am always much happier to be using Amplitude. It's just a lot more beautiful. Support is very proactive too, extending to wider community and account teams.
What do you dislike about the product?
Search functionality is subpar, not being very adaptive to slightly broken natural language. The ability to be granular also makes implementation more difficult upfront. Expect an initial upfront cost that's steeper than the average analytics software to merit an above average experience.
It definitely feels like a software that was built by PMs for PMs and data analysts rather than non-technical end-users. But that is the trade-off again to having overall better analytics and the interface is still nice from an aesthetic standpoint, even though functionally, users are punished for any deviation from 100% accuracy when searching or interacting.
It definitely feels like a software that was built by PMs for PMs and data analysts rather than non-technical end-users. But that is the trade-off again to having overall better analytics and the interface is still nice from an aesthetic standpoint, even though functionally, users are punished for any deviation from 100% accuracy when searching or interacting.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics has helped me to quickly surface very granular product usage insights through a user flow that is 10x quicker and better than me trying to cluelessly query the data warehouse or wrestle with the clunky monster that is Tableau and other business intelligence software. Data is presented clean in a way that makes people actually want to look at, understand, and autonomously surface insights instead of delegating to technical stakeholders to draw conclusions from.
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