Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,601 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Analytics
What do you like best about the product?
I like the number of features available - we can have all our reports in one place. Once you get the grip of it, it's easy to implement.
What do you dislike about the product?
I dislike that in the segmentation charts, I sometimes can't add the correct formula I want to use (and can't event find the reason why)
What problems is the product solving and how is that benefiting you?
It helps us have all our data in one place - we connect it with various tools we use and we can measure the impact in our product.
A must tool for Product managers
What do you like best about the product?
Amazing templates that you can reuse. You can visualise information that's valuable for every role at your company, not just PMs but CS, Sales, Marketing...
What do you dislike about the product?
It takes some time to ramp up. Amplitude AI works well but there's still room for improvement.
What problems is the product solving and how is that benefiting you?
Answering how users leverage our digital product. Feature adoption and retention mostly.
Powerful, Flexible, and Customizable Analytics with a Learning Curve
What do you like best about the product?
Amplitude Analytics has become an invaluable tool in my day-to-day work. What I appreciate most is its user-friendly interface combined with the freedom and flexibility it provides. We work with large member bases of data, and often I need to dig into smaller clusters to understand behavior at a more granular level. Amplitude makes this seamless through its cohort functionality, being able to create, define, and then analyze my own cohorts is incredibly powerful. This level of customization is truly unique compared to other analytics platforms I’ve used, and it’s what I enjoy most about working with Amplitude.Overall, Amplitude is a robust, flexible platform that allows me to tailor analytics to exactly what I need, making complex data exploration both manageable and insightful.
What do you dislike about the product?
I think one area for improvement lies in accessibility for newer users. At times, it can feel like you’re only scratching the surface of what the platform can do. The wide range of capabilities is impressive, but it can take some time to fully understand and apply them confidently. Once you get past that learning curve, however, the value it delivers is undeniable.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us gain a much deeper understanding of how our events and initiatives are actually performing. Instead of just looking at top-level numbers, I can drill down into the data to see the reach and impact of our events. This has been especially valuable when working with large budget events, where patterns can easily get lost in the process.
Powerful analytics platform with room for usability improvements
What do you like best about the product?
Amplitude makes it incredibly easy to analyze user behavior across our app and break it down into meaningful segments. The ability to create custom cohorts, run funnel analyses, and track retention over time gives us actionable insights we can use to optimize both marketing and product strategy. I especially like the flexibility of dashboards, how quickly queries run compared to other tools, and the integration options with our existing marketing stack. It’s become a central tool for our growth experiments and data-driven decision-making
What do you dislike about the product?
While powerful, Amplitude can feel overwhelming for newer team members. Some features require a learning curve, and occasionally the UI feels less intuitive than it could be — especially when managing complex dashboards or advanced computed properties. Pricing at scale can also become a concern for smaller teams, and we’ve found that some integrations require additional setup or support. Overall, nothing is a dealbreaker, but streamlining the UX and making onboarding smoother would make it even better.
What problems is the product solving and how is that benefiting you?
Amplitude helps us centralize and understand user behavior data across our app, which previously was fragmented and hard to analyze. By enabling us to build funnels, retention cohorts, and segmentation by demographics or behaviors, it solves the problem of not knowing why users are dropping off or which features drive engagement. This has directly benefited us by improving campaign targeting, optimizing onboarding flows, and validating product experiments faster. The visibility into user journeys also helps align product, marketing, and leadership teams around a single source of truth, which speeds up decision-making and improves ROI on our initiatives.
Ampltiude Enables Our Product to Fulfill Its Core Purpose for Customers
What do you like best about the product?
What I like best about Amplitude Analytics is its perfect combination of ease of use, speed, and flexibility. The platform is very easy to implement and integrates smoothly with our existing data stack, which made adoption seamless across teams. Its intuitive interface allows us to build reports and dashboards in minutes without the need for complex data cleanup or formulas, so we can spend all our time on meaningful analysis. I also appreciate the wide range of customization options for charts and visualizations, which helps us define metrics the way we need them. Collaboration is another highlight, as dashboards and insights can be easily shared across the organization, keeping everyone aligned on the same source of truth. The platform’s ability to query massive datasets in seconds makes it possible to track performance and take quick action when needed. On top of that, the customer support team has been responsive and helpful whenever we’ve had questions. We use Amplitude frequently, almost daily and it has become an essential tool for making data-driven product decisions and ensuring our product continues to serve customer needs effectively.
What do you dislike about the product?
One challenge with Amplitude Analytics is the limitation on creating visualizations for only up to one year at a time. For teams that want to analyze multi-year trends or historical performance at a glance, this can be restrictive. Extending the time range for visualizations would make the platform even more powerful for long-term analysis.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us solve the critical challenge of understanding how users interact with our mobile app at every stage of their journey. By tracking in-app events and behaviors, we can identify where users drop off, which features drive engagement, and what actions lead to long-term retention. This visibility allows us to quickly uncover friction points and optimize the app experience.
The biggest benefit is the speed to insights—we no longer spend time cleaning data or writing complex queries just to answer basic questions. Instead, we can instantly analyze funnels, cohorts, and retention patterns to guide product decisions. The ability to segment users and run behavioral analysis helps us design targeted improvements and measure their impact in real time.
Ultimately, Amplitude empowers us to make data-driven decisions faster, improve customer satisfaction, and continuously align our app with user needs, which has a direct impact on engagement and retention.
The biggest benefit is the speed to insights—we no longer spend time cleaning data or writing complex queries just to answer basic questions. Instead, we can instantly analyze funnels, cohorts, and retention patterns to guide product decisions. The ability to segment users and run behavioral analysis helps us design targeted improvements and measure their impact in real time.
Ultimately, Amplitude empowers us to make data-driven decisions faster, improve customer satisfaction, and continuously align our app with user needs, which has a direct impact on engagement and retention.
Perfect for daily reporting and easy to build dashboards
What do you like best about the product?
Amplitude helps my team with daily reporting and analytics needs with easy to build charts and dashboards. The platform is intuitive to use, and very helpful to see conversion event funnels and measure performance over time.
What do you dislike about the product?
The time limit of amplitude can interfere with campaign running throughout a year. It would be helpful to save certain board to refer to from the prior year
What problems is the product solving and how is that benefiting you?
Iterate shows incorrect click through rates for in-app campaigns so we always use amplitude for our in-app reporting. We also use Amplottfor attribute for things like feature usage and sign ups to get a clearer picture of which campaigns have the largest impact.
Amplitude is great for understanding users
What do you like best about the product?
Experiment tool and session replay great
What do you dislike about the product?
When you try to work with too much data it got little messy
What problems is the product solving and how is that benefiting you?
Understanding what are our users trying to achive at what cost like time and barriers
Amplitude Analytics - Powerful but also not User-Friendly
What do you like best about the product?
The power and depth of insights we get from amplitude is incredible -- not only does it meet our needs now but it will continue to do so in the future. I also love that we get guides, surveys and A/B testing all in one platform.
What do you dislike about the product?
It has a steep learning curve and some of the UX is confusing.
What problems is the product solving and how is that benefiting you?
Understand our customer base and their usage of our product -- helping our customer success team with renewals and lagging usage and helping our product team prioritize features that actually are being used, not just complaints or suggestions that customers have.
Goodbye Google, Ta-ta Tableau!
What do you like best about the product?
There's no issue with data sampling or black-box machine learning models that "estimate" your user counts (looking at you Google Analytics 4!). You also don't need a license to look at or subscribe to charts (looking at you Tableau!). I also appreciate the active Slack community and workshops (looking again at you, Google!).
What do you dislike about the product?
It's a bit more tailored for product analytics (e.g., apps) than website analytics, and I'd appreciate some more customizations (colors, themes, etc.).
What problems is the product solving and how is that benefiting you?
It solves the problem of Google Analytics, which is just awful with version 4.
Amplitude helps us democratize event analysis and experimentation
What do you like best about the product?
Amplitude allows us to self-serve and democratize data questions and analysis across the org.
It's straight-forward to use, so anybody can quickly learn and create their own dashboards in order to track their products' performance.
It's straight-forward to use, so anybody can quickly learn and create their own dashboards in order to track their products' performance.
What do you dislike about the product?
The AI features are not at the level to be very useful yet.
What problems is the product solving and how is that benefiting you?
Helps answering product questions.
Allows me to quickly create and share dashboards and analyses to track product performance
Allows me to quickly create and share dashboards and analyses to track product performance
showing 51 - 60