Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easy to Use, Feature-Rich, and Excellent Customer Support
What do you like best about the product?
It is very easy to use and very easy to implement into the system. Thier customer support is very good, and we use it frequently for businesses understanding. There are lot of features, and it is very easy to integrate
What do you dislike about the product?
There is no complaint so far for Amplitude Analytics
What problems is the product solving and how is that benefiting you?
We use it to study the customer behavior and we use it to optimize the product
Great for User Insights, but Event Management Needs Improvement
What do you like best about the product?
Getting insights into user behavior. Including tangible outcomes.
What do you dislike about the product?
I think its hard to find events, best practices, event dictionaries and bring together backend events in one single place.
What problems is the product solving and how is that benefiting you?
Getting better visibility on how the product is being used that earlier was not happening.
Powerful Insights with a Learning Curve: My Experience with Amplitude Analytics
What do you like best about the product?
What I like best about Amplitude Analytics is how easy it makes it to understand user behavior and product performance. The platform provides clear, visual insights through features like funnels, cohorts, and retention analysis, which help teams make smarter, data-driven decisions. It’s intuitive, powerful, and great for turning analytics into actionable insights.
What do you dislike about the product?
While Amplitude Analytics is a powerful tool, it can feel a bit overwhelming at first due to the number of features and depth of options available. Some advanced analyses also require a learning curve to fully understand. Additionally, setting up event tracking and ensuring consistent data quality can take some time and coordination with technical teams.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps solve the problem of understanding how users interact with our product. It provides deep insights into user behavior, feature adoption, and retention, allowing us to identify what’s working and what needs improvement. By turning raw event data into actionable insights, it helps our team make data-driven decisions, improve the user experience, and ultimately drive growth
Good Reports, But Navigation Needs Improvement
What do you like best about the product?
report is very efficient and good to use
What do you dislike about the product?
navigation is not good and up to the mark
What problems is the product solving and how is that benefiting you?
Incomplete view of the user journey
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Amplitude review
What do you like best about the product?
Event-based tracking clarity: It makes it incredibly easy to understand how users move through funnels, identify drop-offs, and see which actions drive retention.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
What do you dislike about the product?
Steep learning curve for setup: While dashboards are intuitive once events are flowing, the initial implementation and event taxonomy design can be quite complex. You need a clear data strategy upfront — otherwise, analyses quickly get messy.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude is helping in proper visualisation of data along with Real time data
The best analytics platform out there
What do you like best about the product?
I'm using Amlitude for over 8 years, it's the best by far. Also their free plan is the best in the market.
What do you dislike about the product?
Hard to combine both product & marketing analytics.
What problems is the product solving and how is that benefiting you?
Gaining insight into our funnels helps us see where users are coming from and what actions they take afterward.
Amplitude review from a senior product analyst
What do you like best about the product?
Amplitude is definitely the market leader when it comes to product analytics, they have the strongest feature set compared to Posthog, Mixpanel and other players on the market. They have a generous scholarship plan for startups and an affordable Plus plan. Lot of integrations and a user friendly interface. I've been using it almost daily since 2022 and have seen continuous improvements. Love the product and always recommend it to all my clients! They also have awesome community support and events, as well as certification programs.
What do you dislike about the product?
There is really not much to dislike about Amplitude!!!
What problems is the product solving and how is that benefiting you?
Amplitude is all in one tool for web, marketing and product analytics.
The Best Behavioral Analytics Tool to Accelerate Data-Driven Decisions
What do you like best about the product?
The most valuable aspect of Amplitude Analytics is its real-time interpretability and collaboration efficiency.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
What do you dislike about the product?
Amplitude does have a noticeable learning curve during the initial setup.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
What problems is the product solving and how is that benefiting you?
Amplitude helps you identify growth levers through behavioral data and validate them through experiments.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
Simplifies growth tracking for product and marketing teams
What do you like best about the product?
Amplitude makes it really easy to understand how users engage with our product. I can quickly see which campaigns are driving quality users, build cohorts, and track their entire journey. The dashboards give a clear picture of DAU, MAU, and engagement time, which helps us double down on what’s actually working. For a marketing and growth team, it’s super valuable to connect campaign data with user behavior in one place
What do you dislike about the product?
At times, the data does not align perfectly with the figures displayed in channels such as Google Ads or Facebook Ads, which can be confusing when trying to cross-verify information. Additionally, the user interface may initially seem overwhelming to newcomers due to the abundance of features. However, after spending some time with the platform, it becomes more manageable.
What problems is the product solving and how is that benefiting you?
Amplitude has enabled us to bridge the gap between our marketing campaigns and actual user behavior within the product. Previously, we could monitor ad clicks and signups, but we lacked insight into what users did after signing up. Now, with Amplitude, we are able to track user journeys, create cohorts, and analyze engagement metrics such as DAU, MAU, and retention. This visibility allows us to pinpoint which campaigns attract high-quality users and to identify where users tend to drop off. Ultimately, the greatest advantage for us is the ability to make data-driven decisions that foster growth, optimize our advertising spend, and help keep users engaged for longer periods.
Best tool in the market for quick analytics turnaround
What do you like best about the product?
Different charts especially retention charts along with sharing capabilities
What do you dislike about the product?
Less customization on time period changes. No custom formula for offset
What problems is the product solving and how is that benefiting you?
Streamlining no code analytics and providing quick insights
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