Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Simplified School Data Tracking with Room for Improvement
What do you like best about the product?
I appreciate the ability to tag individual users into groups, allowing me to easily group them by school. This feature makes it simple to track and analyze usage per school. It has significantly streamlined my reporting process, as I can send a public link to contacts at each school, enabling them to see their usage live, which was previously done through time-consuming reports on Canva. I also love that I can view what individual schools are looking at and how often they log in, providing insights into specific user activities. The transition from Mixpanel to Amplitude Analytics was driven by the need for clearer graphics in user reports, and Amplitude delivers on that front effectively. Finally, I found the initial setup straightforward and manageable due to the training I received, which enabled me to create charts and analyze specific user behaviors with ease.
What do you dislike about the product?
I have some concerns with the tagging feature not accurately identifying users, which results in them being shown as anonymous. This limits our ability to get an accurate count of how many people are logging in. Additionally, I find it challenging to get in touch with a knowledgeable support person. The technical support is broad and doesn't provide an opportunity to talk through specific issues, which I find frustrating.
What problems is the product solving and how is that benefiting you?
I find Amplitude Analytics lets me share live usage data with schools, eliminating the need for time-consuming custom reports and improving real-time insights.
Customizable Charts Make Data Visualization a Breeze
What do you like best about the product?
I appreciate the option to create and fine-tune charts.
What do you dislike about the product?
It'd be nice if event data was organized for users.
What problems is the product solving and how is that benefiting you?
This tool provides valuable insights into how our users are engaging with our product and highlights opportunities for improvement. I find the playback features particularly useful when it comes to troubleshooting issues.
Powerful User Insights, But Feature Overload Can Be Confusing
What do you like best about the product?
Can look at behavioral user data - self-serve.
What do you dislike about the product?
Lots of features; sometimes can be hard to know what setting to use.
What problems is the product solving and how is that benefiting you?
Monitoring user behavior and running experiments - helps me know what features are working and not.
Powerful Analytics with a Steep Learning Curve and Pricing Challenges
What do you like best about the product?
The concept of deep analytics for your product is truly impressive. My initial experience, particularly when working with my B2B customers, has been remarkable.
What do you dislike about the product?
One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends to be gradual, which can make adoption difficult for certain teams. Furthermore, the monetization model charging per monthly active user—may not suit all businesses, particularly B2C companies that rely on a freemium-to-premium strategy.
What problems is the product solving and how is that benefiting you?
Having in-depth analytics for the team is crucial to truly understand what users are doing. One of their most appreciated features is the user activity cycle reporting, which provides a clear and quick overview of user behavior. This has proven to be really helpful.
Insightful Tool for Monitoring Web Traffic Effectively
What do you like best about the product?
I appreciate how Amplitude Analytics helps me effectively monitor traffic on my company's website, understanding where visitors are coming from and what they are interested in. This insight allows me to develop website features targeted to client needs. The setup process for Amplitude was straightforward, and attending webinars organized by Amplitude provided me with better knowledge on its usage. I find the web engagement interface and the ability to track session data and bounce rates on the home screen incredibly useful, which helps me understand client behavior. The experimentation capability is excellent for deploying and testing new features. Additionally, the product analytics feature provides valuable insights into overall active users, weekly active users, and average sessions. These features greatly benefit my business by allowing me to improve my service and product offerings, making Amplitude a crucial tool I would repurchase and confidently recommend on a scale of 10.
What do you dislike about the product?
Nothing much, the services were great and I enjoy them
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to identify what clients want, track website visits and bounce rates, improve features, and optimize marketing by understanding geographic engagement.
Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners
What do you like best about the product?
It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life.
What do you dislike about the product?
It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics.
What problems is the product solving and how is that benefiting you?
We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company.
Powerful Analytics for B2B/SaaS, but Missing Some Features After Migrating from June
What do you like best about the product?
Advanced tool for analytics on user leavel for B2B/SaaS. Easy software integration/implementation and reliable data.
What do you dislike about the product?
Since june.so was acquired, everything had to be migrated – some june features are missing or not as convenient to use. Configurable views with custom metrics and charts would be very helpful to see important metrics at a glance.
What problems is the product solving and how is that benefiting you?
See user/customer engagement and track feature usage and adoption.
Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis
What do you like best about the product?
Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless.
What do you dislike about the product?
While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting.
Amplitude: Easy to Use, Scalable, and Integrates Well
What do you like best about the product?
Amplitude is helping us in different areas of the organization. We chose this tool due to:
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
What do you dislike about the product?
There are also things we dislike about Amplitude:
-it's not a cheap tool
-limited customizations.
-it's not a cheap tool
-limited customizations.
What problems is the product solving and how is that benefiting you?
Tracking information
Easy Integration and Daily Use—Great Features and Support from Amplitude
What do you like best about the product?
Amplitude was super easy to implement and use. We use it daily on our App's customer flow. The number of features offered are really great and the customer support is also amazing. It was super easy to integrate to our work flow.
What do you dislike about the product?
Nothing yet, will share if we face any challenges
What problems is the product solving and how is that benefiting you?
Amplitude provides usable key information for our app usage (customers who use our app - which are the pages they visit, what actions do they do, interactions they do on the app etc.) which gives a great view of customer behavior. This helps us to identify bottleneck, improve the product and increase revenue and improve the customer experience.
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