Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easy Dashboard Creation, but Formula Setup Needs Improvement
What do you like best about the product?
The simplicity to create a dashboard and customize it
What do you dislike about the product?
Formula creation can be unclear (with the integrated AI znd chatgpt this became way better but still I think it should/can be made easier)
What problems is the product solving and how is that benefiting you?
Tracking software usage and details to be able to recognize value for our own users
Using amplitude as a developer in a small startup
What do you like best about the product?
Amplitude is what I regard as the industry standard in terms of analytics for your website. Its ease of implementation, as a developer, is great and the vast number of features it offers make our analytics and coversion analysis really easy which are critical as a small startup.
What do you dislike about the product?
As a technical user I find it relatively easy to use, but some non technical members of my team can have a hard time using and navigating the platform due to the broadness of it. Costs can scale
What problems is the product solving and how is that benefiting you?
This tool assists us in analyzing our product analytics and understanding user behaviors.
Turn data into direction: My early experience
What do you like best about the product?
Turning raw event data into meaningful stories is what sets this tool apart for me. It's not just about numbers on a dashboard—the visualizations really help me link product behavior to actual user intent. The customer support has also been outstanding; the experts have guided me through understanding our events within my company and which improvements I can make, making it much easier to interpret the data and achieve the outcomes I’m aiming for.
What do you dislike about the product?
While Amplitude is undoubtedly a powerful analytics tool, the extensive range of its features can feel somewhat overwhelming initially, especially as a new user. There is a definite learning curve when it comes to understanding how events and properties should be structured to achieve the most accurate insights, particularly if our data hasn't been perfectly instrumented from the start. However, I believe that with time and the help of their support team, the experience will become much smoother.
What problems is the product solving and how is that benefiting you?
The data is presented in a layout that is easy to monitor and understand, making it highly accessible.
Effortless Setup with Powerful Tracking
What do you like best about the product?
I have been using Amplitude Analytics for about two to three months and find it invaluable for tracking performance and user usage across organizations. One of the standout features is its superior integration capabilities compared to other platforms, particularly for grouping events by organization rather than individual users. I appreciate how straightforward the setup process is, even with our use of Python for the backend and React for the frontend; it is very user-friendly. The easy setup of charts and dashboards is particularly beneficial, allowing us to efficiently track everything we need. Additionally, the pricing plans are well-suited for a startup like ours. The ability to group users by organizational identifiers as opposed to individual user IDs is an important benefit for our use case. Overall, the ease of setup and customization in dashboards and charts greatly enhances our productivity.
What do you dislike about the product?
Initially, I found it difficult to "find" our events to analyze them and get started. Live events are already there but it's hard to find similar view for older events without building your own charts for example.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track user performance, measure time for requests, and manage AI platform interchanges. It simplifies setting up dashboards and grouping by organization, enhancing integration and ease of use.
Powerful Insights and Flexibility
What do you like best about the product?
Amplitude makes it easy to move from “what happened” to “why it happened.” Funnels, cohorts, retention, and pathing come together so you can test hypotheses about features, pricing, and packaging with real user behavior. The ability to define clear taxonomies, build reusable charts/dashboards, and segment by plan, geography, or lifecycle stage helps us find the “golden nuggets” that actually drive activation, conversion, and expansion—without waiting on ad-hoc SQL.
What do you dislike about the product?
Two areas could be stronger:
Governance & complexity: As the event schema grows, enforcing naming standards and avoiding duplicate events/properties takes discipline. Better guardrails and bulk management would help.
Advanced filtering ergonomics: Building precise segments that combine multiple events, user properties, and time windows is powerful but can feel fiddly; more guided templates and validations would reduce iteration time for non-analysts.
Governance & complexity: As the event schema grows, enforcing naming standards and avoiding duplicate events/properties takes discipline. Better guardrails and bulk management would help.
Advanced filtering ergonomics: Building precise segments that combine multiple events, user properties, and time windows is powerful but can feel fiddly; more guided templates and validations would reduce iteration time for non-analysts.
What problems is the product solving and how is that benefiting you?
Onboarding & activation: Funnels and retention analyses pinpoint where users stall before the “aha” moment, informing copy, UX, and nudges that lift activation rates.
Feature impact & monetization: Cohorts and pathing reveal which behaviors correlate with conversion and paid retention, guiding roadmap priorities, pricing/packaging, and PQL scoring.
Experiment & iteration velocity: Shared dashboards and drill-downs align Product, Marketing, and Sales on a single source of truth, shortening the time from question → insight → change.
Feature impact & monetization: Cohorts and pathing reveal which behaviors correlate with conversion and paid retention, guiding roadmap priorities, pricing/packaging, and PQL scoring.
Experiment & iteration velocity: Shared dashboards and drill-downs align Product, Marketing, and Sales on a single source of truth, shortening the time from question → insight → change.
Powerful Property Tools, But Overwhelming Feature Set
What do you like best about the product?
The programmatic property definition method
What do you dislike about the product?
There are too many features, and I don't have time to explore
What problems is the product solving and how is that benefiting you?
I am using Amplitude for tracking my website's performance as a Google Analytics replacement. GA4 is a mess to me.
All-in-One Solution for Product Managers with Powerful Customization
What do you like best about the product?
First of all, it includes all the essential features that a product manager like myself requires—from tracking user interactions on my platform, to enabling me to create guides, gather feedback through surveys, and set up feature gates. What I appreciate most is the high degree of customization that Amplitude offers when analyzing usage patterns, as well as the session replays, which have been invaluable for understanding user journeys and identifying points of friction.
What do you dislike about the product?
Sometimes it's hard to understand how certain measurements are taken. Creating user segments doesn't retroactively update the charts statistics if you add or remove things from it.
What problems is the product solving and how is that benefiting you?
It allows me and my team to understand the core user journeys on our platform and make decisions about how they can be improved. It also allows me to produce insights for my senior leadership about product usage and statistics used by other teams.
Feature-Rich and User-Friendly, But AI Needs Improvement
What do you like best about the product?
I really like the amount of features and capabilities that are offered in Amplitude. It was quite easy for me to create charts for a new launch, analyze recent data with the past few months data and make decisions. the plug and play UI for filtering events etc are convenient and time saving.
What do you dislike about the product?
I found the leverage of AI quite low within Amplitude. While i could have a basic chart ready based ont the requirement statement or prompt, its still not accurate. The chat window or UI surrounding it is clunky making further prompts or tweaks less user friendly. It saved lot of time for users if the AI accuracy and ease of use can be improved
What problems is the product solving and how is that benefiting you?
it enables me to measure the impact / adoption of new feature launch, figure out what parts of it are less accessed and optimize for it and also evaluate what decisions had the maximum result,
User-Friendly and Easy Integration, But Charting Features Could Improve
What do you like best about the product?
The platform is straightforward to use and easy to integrate. A project manager can operate it independently, requiring only minimal supervision from a data analyst.
What do you dislike about the product?
At times, I find it a bit too limiting when it comes to building charts.
What problems is the product solving and how is that benefiting you?
Gaining insight into product frictions and conducting experiments has been valuable. It helps me identify obstacles within the product and test different approaches to improve the overall experience.
Powerful Analytics Platform with Great Insights
What do you like best about the product?
The interface is clean, and the collaboration features make it simple to share insights across teams.
What do you dislike about the product?
Reports can occasionally take longer to load when working with large datasets. It would also be great to have more automation options
What problems is the product solving and how is that benefiting you?
helps us understand how users interact with our product at every stage of their journey.
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