Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Using amplitude as a developer in a small startup
What do you like best about the product?
Amplitude is what I regard as the industry standard in terms of analytics for your website. Its ease of implementation, as a developer, is great and the vast number of features it offers make our analytics and coversion analysis really easy which are critical as a small startup.
What do you dislike about the product?
As a technical user I find it relatively easy to use, but some non technical members of my team can have a hard time using and navigating the platform due to the broadness of it. Costs can scale
What problems is the product solving and how is that benefiting you?
This tool assists us in analyzing our product analytics and understanding user behaviors.
Powerful Property Tools, But Overwhelming Feature Set
What do you like best about the product?
The programmatic property definition method
What do you dislike about the product?
There are too many features, and I don't have time to explore
What problems is the product solving and how is that benefiting you?
I am using Amplitude for tracking my website's performance as a Google Analytics replacement. GA4 is a mess to me.
User-Friendly and Easy Integration, But Charting Features Could Improve
What do you like best about the product?
The platform is straightforward to use and easy to integrate. A project manager can operate it independently, requiring only minimal supervision from a data analyst.
What do you dislike about the product?
At times, I find it a bit too limiting when it comes to building charts.
What problems is the product solving and how is that benefiting you?
Gaining insight into product frictions and conducting experiments has been valuable. It helps me identify obstacles within the product and test different approaches to improve the overall experience.
Simplified School Data Tracking with Room for Improvement
What do you like best about the product?
I appreciate the ability to tag individual users into groups, allowing me to easily group them by school. This feature makes it simple to track and analyze usage per school. It has significantly streamlined my reporting process, as I can send a public link to contacts at each school, enabling them to see their usage live, which was previously done through time-consuming reports on Canva. I also love that I can view what individual schools are looking at and how often they log in, providing insights into specific user activities. The transition from Mixpanel to Amplitude Analytics was driven by the need for clearer graphics in user reports, and Amplitude delivers on that front effectively. Finally, I found the initial setup straightforward and manageable due to the training I received, which enabled me to create charts and analyze specific user behaviors with ease.
What do you dislike about the product?
I have some concerns with the tagging feature not accurately identifying users, which results in them being shown as anonymous. This limits our ability to get an accurate count of how many people are logging in. Additionally, I find it challenging to get in touch with a knowledgeable support person. The technical support is broad and doesn't provide an opportunity to talk through specific issues, which I find frustrating.
What problems is the product solving and how is that benefiting you?
I find Amplitude Analytics lets me share live usage data with schools, eliminating the need for time-consuming custom reports and improving real-time insights.
Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners
What do you like best about the product?
It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life.
What do you dislike about the product?
It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics.
What problems is the product solving and how is that benefiting you?
We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company.
Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis
What do you like best about the product?
Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless.
What do you dislike about the product?
While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting.
Amplitude: Easy to Use, Scalable, and Integrates Well
What do you like best about the product?
Amplitude is helping us in different areas of the organization. We chose this tool due to:
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
What do you dislike about the product?
There are also things we dislike about Amplitude:
-it's not a cheap tool
-limited customizations.
-it's not a cheap tool
-limited customizations.
What problems is the product solving and how is that benefiting you?
Tracking information
The best analytics platform out there
What do you like best about the product?
I'm using Amlitude for over 8 years, it's the best by far. Also their free plan is the best in the market.
What do you dislike about the product?
Hard to combine both product & marketing analytics.
What problems is the product solving and how is that benefiting you?
Gaining insight into our funnels helps us see where users are coming from and what actions they take afterward.
Best tool in the market for quick analytics turnaround
What do you like best about the product?
Different charts especially retention charts along with sharing capabilities
What do you dislike about the product?
Less customization on time period changes. No custom formula for offset
What problems is the product solving and how is that benefiting you?
Streamlining no code analytics and providing quick insights
A robust tool that can answer many questions about your users behavior
What do you like best about the product?
Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful.
What do you dislike about the product?
While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful.
What problems is the product solving and how is that benefiting you?
Answering the question of what our website visitors do or don't do before, if, they convert.
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