Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Love it
What do you like best about the product?
Everything: cool customization, nice interface, easy setup
What do you dislike about the product?
1) Very expensive premium plans;
2) I can't make funnels like "see picture -> like picture" broken down by picture_id present as a parameter in both events
2) I can't make funnels like "see picture -> like picture" broken down by picture_id present as a parameter in both events
What problems is the product solving and how is that benefiting you?
Advanced features analysis. The main benefit is that Amplitude works much faster then its competitors and in most cases has better customization
Nice but expensive
What do you like best about the product?
Ability to build a lot of breakdowns, download user id's
What do you dislike about the product?
Price - it's very expensive; can't see all charts in one place
What problems is the product solving and how is that benefiting you?
Analytics for mobile apps; best analytical tool so far
Perfect non-anonymous analytics for small businesses
What do you like best about the product?
Very generous free tier. Nice chart design. A lot of ways and tools to analyze the data I get. Ability to track individual users separately and see their paths.
What do you dislike about the product?
Complicated to setup (have to have some programming skills even to track even page views correctly. A bit unintuitive interface
What problems is the product solving and how is that benefiting you?
Analyzing and optimizing funnel (including AB tests), tracking retention, analyzing channels of traffic and it's profitability.
Recommendations to others considering the product:
If you have a developer in your team and some time to get used to the interface, it will definitely worth it!
Amplitude - best in class user centric analytics
What do you like best about the product?
Where do I start? I've been through KISSmetrics and Mixpanel in the last 5 years, and Amplitude is hands down the leader in the space. The base UI for modeling and displaying data is great, you can pull people from throughout the organization into Amplitude and it will not be confusing for them. Best in class retention metrics too, tell Amplitude what 'winning' looks like, and it will tell you what types of customers fit that model.
They have a very generous free product, give it a try. If you are starting out, I would recommend integrating Amplitude through Segment.
They have a very generous free product, give it a try. If you are starting out, I would recommend integrating Amplitude through Segment.
What do you dislike about the product?
Hard to find a dislike here. It's possible to get lost in some of the deeper functionality. But overall, it's great.
What problems is the product solving and how is that benefiting you?
Wanted one central, events based analytical tool that can measure our customer journey from end to end.
Great tool. But hard to keep engagement
What do you like best about the product?
I like how it is able to give high level metrics. It provides details on number of users using the software, how often they have clicked etc. And that helps me provide stats to my stakeholders on the product usage. Qualtrics surveys needed to understand what features were driving usage and therefore retention and what they could do to improve it. An in-house built solution could not deliver on providing these insights. Amplitude was very helpful to get these insights for my team and I. I understand what makes users tick, and am able to rapidly release better product experiences.
What do you dislike about the product?
I have two issues.
1. It does not get granular enough. Does not show me the deep dive metrics that I can see to understand the why.
2. It is not engaging. It should have a better way to let me know when there are anomalies in my data.
3. While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing.
1. It does not get granular enough. Does not show me the deep dive metrics that I can see to understand the why.
2. It is not engaging. It should have a better way to let me know when there are anomalies in my data.
3. While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing.
What problems is the product solving and how is that benefiting you?
I use this to understand how often a product is used, the type of users and customers using the product and what features are not used as much as expected. That allows me to prioritize on the product roadmap.
Recommendations to others considering the product:
Great software. Try it out!
Amplitude makes data analytics simple to pull for non-technical people
What do you like best about the product?
I love that the software feels approachable for people who don't have previous experience doing data analytics. As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating. I appreciate that Amplitude feels like a tool that non-analysts can understand.
What do you dislike about the product?
While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing. I appreciate the help text in the info bubbles and the pages with definitions but I wish there were training videos I could access online to help with customization.
What problems is the product solving and how is that benefiting you?
We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement.
One of the Best Solutions for E-Comm - Best in class Product Analytics
What do you like best about the product?
ROI accomplishments would not have been achieved as quickly (or at all) without this product. It allows me to drill down to a product ROI and ad cost for programs across more granularly-focussed marketing channels across web and mobile! So instead of looking at ROI for search, I can more easily drill down to ad cost for target markets and optimize product offerings, marketing, messaging, etc. to continue to make significant efficiency improvements. Before, I would use my own methodologies and Excel spreadsheets which I still refer to, but this platform has given me new ideas in an easy to use interface with the benefit of speed and efficiency gains by taking out my personal admin/setup activities for running my own basic spreadsheet analytics.
What do you dislike about the product?
I wish I had this product 5 years ago. Standard analytics is great and I prefer to have multiple platforms to compare analytics methodology for standard metrics since variations sometimes help us to gain insight into our own KPIs and it's always good to be able to speak to the differences between more niche analytics platforms like Amplitude vs. let's say GA, etc.
What problems is the product solving and how is that benefiting you?
Currently looking at how to make mobile e-commerce more efficient and targeted to boost ROI there. So far the focus has been on online and the basics, but mobile and tablet are a big push for clients as well as my small business and there are a lot of areas for creating niche markets using a combination of mobile analytics and customer analysis and it's exciting to find these untapped opportunities to incrementally improve ROI.
Recommendations to others considering the product:
This is a great platform for those interested in a tool that integrates mobile analytics and dives into measuring things that are product analytics specific to remain competitive.
Beautiful UI and easy to use
What do you like best about the product?
Beautiful visualization of user flows, segmentation, and funnel analysis.
What do you dislike about the product?
The only shortcoming is that it’s not part of Google
What problems is the product solving and how is that benefiting you?
User funnel analysis
Amplitude is a good tracking tool
What do you like best about the product?
I like that you can see the trend on the chart between your selected dates, and its great that you can follow the path of a user experience
What do you dislike about the product?
I dislike that sometimes I am unsure if amplitude is measuring both desktop and mobile impressions
What problems is the product solving and how is that benefiting you?
I use it to measure the success of my marketing and advertising campaigns on our site. This helps track how the campaigns are delivering and help understand the trends in our audience at different times of the day, week, month and year.
It is a useful and detailed tool
What do you like best about the product?
Particularly in what concerns me at the work level is very useful because it has the necessary details to perform a real search, it is interesting data that works above all latitude and Altitude. All information provided is used to the fullest.
What do you dislike about the product?
It is certainly a very complete application however for the end user it is always more comfortable if that information is shown in a more graphic way. If you apply more graphics would be a bit more friendly to the naked eye.
What problems is the product solving and how is that benefiting you?
The most important is to facilitate the location of the client this prevents authentic frauds for our system.
Recommendations to others considering the product:
It would be great to be complemented with more graphics, something that contributes to the visual part and remove a little what is not in the way that the information shows.
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