Clear Insights and Effortless User Behavior Analysis
What do you like best about the product?
I would like to say that Amplitude Analytics helps teams to understand user behaviour without making the process feel complicated. It provides us clear, visual insights into how people move through a product like what they are doing, what features matters to them and what they are dropping off.
What do you dislike about the product?
Nothing to say any point in dislikes. I am fine with use of it.
What problems is the product solving and how is that benefiting you?
It helps us in understanding that how users interact with a product and turns that confusion into clear and actionable insights. It helps in reducing the need for heavy technical work or constant reliance on data teams by making analysis easy and accessible for everyone.
Faced challenges in visualization flexibility but have consistently delivered key insights through fast data access and feature tracking
What is our primary use case?
My main use case for Amplitude is serving as the analytics lead, creating dashboards on Amplitude, exporting data from Amplitude to Snowflake for different analytics questions, measuring the performance of our game, and supporting user acquisition. There are multiple sources and destinations, and I need to connect everything with Amplitude to obtain all sorts of analytical solutions from our game.
A quick, specific example of how I use Amplitude to solve an analytics question occurs when the product team CEO asks about the performance of one of our features, such as our daily task feature in the game. I quickly create a simple chart based on the percentage of daily active users engaged with the daily task feature or even a more complicated chart showing the percentage of eligible daily active users or how many daily active users are completing all three challenges. In this way, I can answer simple and quick analytical questions without coding.
I find the process of creating these charts and reports in Amplitude to be easy to use, and I can create a variety of charts and reports. However, for some use cases, I cannot create the exact charts according to the requirement, so I use SQL through Amplitude data because we migrated and downloaded Amplitude data to Snowflake, where I use SQL. For most use cases, if I can find simple answers from Amplitude, I don't require SQL or any other resources, so it is quite useful and fast.
Amplitude is very useful for getting something really quick, as product managers and CEOs want fast answers to their questions and fast analysis. Amplitude is really useful for quick and fast answers, and we have created multiple dashboards for all our products, allowing us to create numerous charts. I think it is really useful.
What is most valuable?
The best features Amplitude offers include everything, and the variety of charts they can create, as well as Amplitude data where I can combine all my sources and destinations, are key features. Even if we don't use them much due to our plan or tier that Amplitude provides, I still feel that is useful.
The most valuable chart types and integrations for my analysis include main segmentation, which is really useful for most of my work since we want to get the game performance based on the percentage of daily active users doing this or that. The second chart type would be the funnel for checking how any feature in our game works. There is always use for retention charts to understand how retention flow works for our game, as well as user sessions to check user session engagement. For complex calculations, I also create some data tables. These are the charts we use. For destinations, we use Snowflake as a destination when we download all the data from Amplitude to Snowflake, where we ingest event and user data from Unity, allowing us to obtain media sources and campaign information easily from Unity to Amplitude.
Amplitude has positively impacted our organization by helping with all our product performance and has been an integral part of our product team on our product journey. We are collecting data based on Amplitude and using Amplitude data format to send to Snowflake, and for quick calculations, we also use Amplitude, so all data-related tasks are dependent on Amplitude.
Specific outcomes that show how Amplitude has helped my team or business include time savings for us in understanding the overall performance of the game. Based on Amplitude charts and outcomes, our product team takes decisions, so it has improved decision-making. We also analyze engagement of different features in our game, and based on Amplitude charts, we have made product decisions that have helped increase engagement.
What needs improvement?
Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure. For those, I need to use Excel or SQL sometimes. It would be great if we could have various types of graphs available, but overall, it is a perfect product.
Regarding needed improvements, speed is fine and integration is fine. Support could be improved. Sometimes I need to create a ticket and communicate with one of their advisors via email. Providing live chat support would be more helpful.
For how long have I used the solution?
I have been using Amplitude for more than three years.
What do I think about the scalability of the solution?
Amplitude's scalability has handled our growing data and user needs well until now, and I am hopeful it will continue to do so in the future.
How are customer service and support?
I would say customer support is adequate. It is neither too good nor too bad. I think there could be live chat support for different types of charges or solutions that would be more helpful, but the current support is fine. It is not too bad and certainly not perfect.
How would you rate customer service and support?
What other advice do I have?
The experiment feature and more advanced features, such as some AI tools available in the market with Amplitude, are things I am interested in learning.
My advice for others looking into using Amplitude is to appreciate its speed of execution. It can generate quick charts and solutions for all your product needs. Its integrations work seamlessly with multiple software, including Unity and various others that we have, and it is relatively affordable compared to other products in the market, so it is perfect.
Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it. I rate the overall solution as a 9 out of 10.
Amplitude is probably best data tracking tool I've ever used :D
What do you like best about the product?
I think Amplitude has very clean UI solutions in comparison to other tracking tools. I think it has a lot of great presets and an information layer to instantly understand what to do.
I am absolutely a fan of how all charts look - segmentation, funnel, etc.. I think they are very easy to understand.
What do you dislike about the product?
To be fair there is no such thing I hate the most ir do not like in general. I would love that creating Dashboards would be more understandable for me, or I am simply lacking enough context where to go/what to look for since I am not using Amplitude for a very long time. I am quite new user.
Maybe I am not very confident in this "customer journeys" view. Sometimes I am not entirely sure what am I looking on. Even tho it looks like a useful tool.
Maybe for me it would be helpful to have more mobile-app focused understanding how to look at data. Overall it's good, but not all tools on apps behave the same way as for web. But Amplitude office hours is good place to ask these questions.
What problems is the product solving and how is that benefiting you?
I think all problems? Amplitude allows to implement very well structured event logics. I am yet to discover other products, but I recently tried out session recording - that will be mega epic tool for us.
Customizable Dashboards Shine, Very Minor Customisation/Preference Flaws
What do you like best about the product?
I appreciate Amplitude Analytics for its customizable dashboards, which allow me to efficiently access and present necessary metrics and graphs for my role. These dashboards are invaluable for quick data exports and presenting information to company leaders without delay. The ability to visualize data trends and quickly spot anomalies requiring deeper analysis is another major advantage, ensuring I remain on top of significant changes. Additionally, Amplitude Analytics solves the 'blank canvas' problem for us by offering customizable events and formulas, along with dashboards that display only the most pertinent data. I also value how easy it was for me, as a new user, to get acclimated by integrating existing team-space resources into my personalized dashboards. Furthermore, the platform’s flexibility to create formulas for defining important user engagement milestones solidifies its position as our source of truth.
What do you dislike about the product?
I find it frustrating that in the table layout of my dashboard, it doesn't save my selection of which columns to show. Each time, I have to untick columns as it doesn't remember my last used selection or allow me to set preferences for columns not to be displayed permanently. Additionally, the customization of graph colors is limited as I'm forced to use pre-set themes rather than picking a singular custom color from a color wheel.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to optimize the customer journey by tracking events and creating customizable dashboards. It solves the blank canvas problem, offers valuable insights through visual representation, and allows experimentation for growth hacking.
Versatile tool with many useful features
What do you like best about the product?
Versatility and response time - can look at data in a variety of ways and it aggregated quickly
What do you dislike about the product?
Set up can take time and data governance is very important and not necessarily enforced
What problems is the product solving and how is that benefiting you?
Our primary tool for tracking and analyzing user behavior, how they use the product and who they are.
Effortless Metrics and Outstanding Usability
What do you like best about the product?
Metrics are easy to create, and the usability is excellent.
What do you dislike about the product?
When I visit the help center for guidance, the Amplitude shown in the screenshots and videos looks quite different from the current version, which makes it difficult to follow.
What problems is the product solving and how is that benefiting you?
Amplitude helps us track user behavior and serves as an OKR indicator as well.
Exceptionally User-Friendly and Accessible for Everyone
What do you like best about the product?
It’s very user-friendly; you don’t need to be an expert to use it, and the AI features being added make the experience even smoother and more intuitive.
What do you dislike about the product?
I feel like I’m not using the full range of features because there’s so much information available. It might help to have a clearer path or guidance on what I could use to get the most out of it.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand how users are adopting and retaining the new features we release to production. It allows me to identify issues and track key metrics, so I can spot what’s not working well and make the necessary improvements.
Flexible, User-Friendly App with Powerful Dashboard
What do you like best about the product?
The app is easy to go, you can just call simple APIs and collect all the information. The service is quite flexible. I even have managed to transfer data manually between different accounts/projects. The dashboard is quite comfortable, has sufficient variety of charts available.
What do you dislike about the product?
Limitations are big on the free tire and the price for the minimal tariff is too big.
What problems is the product solving and how is that benefiting you?
I'm getting an insight on what actually users are doing with my application. Also using it a bit for technical feedback.
Powerful Insights and Seamless Integrations for Marketing Teams
What do you like best about the product?
I love the insights and granularity you can obtain with Amplitude! I also really appreciate the integrations Amplitude is compatible with.
I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!
It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.
What do you dislike about the product?
My biggest issue with Amplitude is that the UI is not incredibly user friendly. It takes some time to learn the platform and how to gain as much from it as possible.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us dive deeper into the data we have and unlock powerful trends and behaviors of our members base that we don't have with other platforms.
Accurate Tracking for Web and App—Highly Recommended
What do you like best about the product?
Gives more accurate tracking results for web and app both.
What do you dislike about the product?
The visualization graphics could be improved by adding more options when viewing tracking data.
What problems is the product solving and how is that benefiting you?
It attributes sales and other events to the correct sources, which increases the efficiency of those sources. This helps us decide where we should focus our efforts for growth.
