Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great for use into how product is used
What do you like best about the product?
Dashboards to see step by step on where people drop out
What do you dislike about the product?
Sometimes it's confusing to use and navigate
What problems is the product solving and how is that benefiting you?
Seeing where users make it to in the product
Product analytics state of the art
What do you like best about the product?
I am using Amplitude on a daily basis. I can do everything that I want with Amplitude: funnels, retention charts, daily users (broken down by platform), user breakdown by property, monetisation analytics, anonymous analytics (it's much, much better than competitors), the integration is easy and well-documented (way better than competitors), the community forum is superb and very helpful. Cohorts are easy to create and manage, it's VERY easy to upload users to them and I can filter users out in the most quirky way. I can handle errors on Amplitude's side very easily (i.e. merge events together when events names are sent incorrectly, same for properties). Amplitude also works quite fast. Export to data warehouse is generally good and all the properties that I need are sent.
What do you dislike about the product?
Cost of the product. Automatic events like "new user" and "start session" and filtering for first time events work in a really inconvenient and opaque way. Poor support on subscription tiers lower than Growth. LTV charts are very opaque and don't seem to reflect reality. Integration with AppsFlyer is awful (although that's probably AppsFlyer's problem). The relationship between charts, dashboards and projects is very illogical. It's not obvious from the interface how users are assigned to groups when I group by properties: do we pick properties at the time of the event or the last stored properties from the user (yes, the answer is in the documentation but it should be in the UI). We may have been on a rather low subscription plan but Amplitude's account manager wasn't very helpful It is not possible to have a time range more than 365 days for most purposes.
What problems is the product solving and how is that benefiting you?
It tells me what users do in our web and mobile app. I use it to figure out what features to roll out (by analysing our AB tests) and who are our most paying users
Great for exporting reports
What do you like best about the product?
I like that there are suggested AI generated chartt building capabilities. its really quick and easy to get started.
What do you dislike about the product?
Unfortunately, not the best with integrating into other tools
What problems is the product solving and how is that benefiting you?
Creating charts so we can better segment and outreach to our userbase
Amazing Analytics Tool
What do you like best about the product?
Flexibility on choosing metrics and events
What do you dislike about the product?
Limitations on some tools not included in the "standard" fare
What problems is the product solving and how is that benefiting you?
Understanding the impact of Marketing Campaigns
Super easy to use if you need to track event analytics!
What do you like best about the product?
Eeasy to build charts, dashboards and funnel reports.
What do you dislike about the product?
Using filters and groups was a learning curve.
What problems is the product solving and how is that benefiting you?
We're tracking clicstream, event analytics with Amplitude. It's easy to track different user flows.
Useful tool which is pretty easy to learn and pick up
What do you like best about the product?
Pretty easy to use with a click and drop interface
What do you dislike about the product?
Can only look at certain types on analysis pertaining to event level data
What problems is the product solving and how is that benefiting you?
Tracking event level product usage funnels
Robust Product Analytics with Strong Event Tracking
What do you like best about the product?
Amplitude makes it easy to track user behavior across the product and build meaningful funnels, cohorts, and retention charts without needing constant engineering support.
What do you dislike about the product?
“The learning curve can be steep for new users, and complex queries sometimes require trial and error. Also, data discrepancies can occur if event setup isn’t precise
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product, identify drop-off points, and measure the impact of new features. This enables faster, data-driven decisions and continuous product improvement.
Unlocking Deep Behavioral Insights with Amplitude
What do you like best about the product?
Amplitude provides an incredibly intuitive interface for analyzing user behavior across digital products. I particularly appreciate the flexibility in creating complex cohorts, setting up funnels, and visualizing retention trends without needing to write any code. The real-time analytics capabilities are outstanding and have helped our team make data-driven decisions quickly. Additionally, the integrations with other tools and CDPs streamline our workflow and improve the consistency of our data across platforms.
What do you dislike about the product?
While Amplitude is a powerful tool, its learning curve can be steep for team members without a strong analytics background. Some advanced features, like derived properties and custom formulas, require deeper knowledge to fully leverage. Additionally, the pricing model can become a concern as data volume grows, especially for startups or smaller teams. I’d also appreciate more granular control over user permissions for managing complex projects.
What problems is the product solving and how is that benefiting you?
Amplitude helps us solve the critical challenge of understanding how users interact with our product at a granular level. By providing detailed insights into user journeys, conversion rates, and retention patterns, we can identify friction points and optimize the user experience. This has directly benefited our team by enabling us to make informed product decisions, prioritize features based on data, and ultimately improve engagement and retention metrics. Additionally, the ability to easily share dashboards across teams has fostered a more data-driven culture throughout the organization.
My first go-to platform for website analytics
What do you like best about the product?
How easy it is to build charts, funnels and events. Also the ability to share public specific links with anyone and with real-time data saves me many hours of reporting.
What do you dislike about the product?
Although you can create literally anything using their charts and segments, it would help if they have templates for more stuff. For instance, it's quite difficult to see returning visitors and behaviors of returning visitors. You need to create a segment and after a chart with that specific segment. More templates would save me time.
What problems is the product solving and how is that benefiting you?
Track website visitors, track usage of my website and track conversions and events.
Regarding improvements to Amplitude functionality
What do you like best about the product?
In addition to its excellent analytics features, it also has features like Experiments.
What do you dislike about the product?
The Amplitude feature does not provide Kafka integration.
What problems is the product solving and how is that benefiting you?
By verifying the effectiveness of marketing measures and understanding user behavior on websites, we use this data to formulate PDCA and KPIs for marketing measures.
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