Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a great tool for seeing everything in one place!
What do you like best about the product?
I like the ability to create custom dashboards from all the data and also the ability to share them with others, even if they are outside of your organization.
What do you dislike about the product?
Sometimes the data takes some time to populate, but nothing too crazy to worry about.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics really allows us to view very specific events with our product within a given time range, it's great to be able to compare & contrast multiple sets of data as well.
Fast to Insights
What do you like best about the product?
Once deployed, the speed at which teams can self-discover insights to make fast business decisions.
What do you dislike about the product?
Amplitude is only as good as its deployment and event taxonomy that you as a company employ. There is a lot of overhead to "finally get value" and showcase that value to your executive teams.
What problems is the product solving and how is that benefiting you?
The speed in which Product Managers can discover, learn, and inform their decision making is unparalleled to leveraging a data analyst to answer those same questions. As a PM you may start with one question, but that question leads to more questions and amplitude does a good job at moving quickly to inform your next steps.
The best way to keep track and obtain feedback loops from customers
What do you like best about the product?
Amplitude is easy to use, it has great tours, videos, and conferences that help you perform all aspects of the platform. It is a great way to be close to users, understand their behavior, and thus be able to provide them with a better product.
I realize that it is vitally important to have this interface in your business
I realize that it is vitally important to have this interface in your business
What do you dislike about the product?
Training my team on Amplitude is a little complicated, it takes some engineering part that needs to be covered there are also some graphics that are complicated to understand.
I would like to have the ability to make daily cohorts of users that are returning to do an action every single day.
I would like to have the ability to make daily cohorts of users that are returning to do an action every single day.
What problems is the product solving and how is that benefiting you?
more than anything to understand users, to be able to provide them with a better product.
understand why there are features to which they do not value and which are the features that generate greater engagement or stickiness
understand why there are features to which they do not value and which are the features that generate greater engagement or stickiness
Recommendations to others considering the product:
need engeneering and a lot of patience to use it, when you get to it then it becomes easier
Amplitude Analytics is a great tool for measuring site and app analytics
What do you like best about the product?
It is easy to check API health, receipt trend, conversion rates from one step to another. Also, it is a great help in trying to figure out the patterns when something is not working.
What do you dislike about the product?
When you don’t follow their event guidelines it’s hard to use their other features like user flow.
Sometimes events are too much so we have to throttle them as a result we are not able to use it to measure absolute numbers.
Sometimes events are too much so we have to throttle them as a result we are not able to use it to measure absolute numbers.
What problems is the product solving and how is that benefiting you?
We are measuring funnel metrics and other key product metrics. Anyone can independently use the tool without having any knowledge of sql
Recommendations to others considering the product:
It’s a great tool if you’re low on analytics bandwidth in the company. Many out of box solutions are really good
Useful
What do you like best about the product?
Funnel analysis to track conversion rate
What do you dislike about the product?
Not sure how else Amplitude can helps me
What problems is the product solving and how is that benefiting you?
Assess usage, conversion rates
Great ootb analytics tool
What do you like best about the product?
Love the plug and play reporting, love the support team, love the usability of all this.
What do you dislike about the product?
Our company is at the point where we needed more advanced reporting that ties data from a lot different sources, that is cut more granularly.
What problems is the product solving and how is that benefiting you?
We understand so much about our users and how they use our product from their first moment of engagement, to conversion, to retention. My favorite part is the easy dashboarding for stakeholders.
Recommendations to others considering the product:
Great tool for data-shy orgs that don't need a custom in house solution.
Staff Engineer
What do you like best about the product?
I have been very excited about the opportunity to define my own custom dashboards and charts. Recently, I created a dashboard for other engineers in the team to get status on the overall health of the application. I instrumented events for things such as page performance, purchasing flow user errors & success. Having these events in place gives me great confidence in being able to confidently operate our product.
I also find that the developer documentation is good and that it is readily available. When I introduced Amplitude to the codebase and started evangelizing to other teams, I was able to refer to the developer documentation, which made integration easy.
I have also found the recent addition of slack integrations helpful. Before I did not have visibility on when team members added new charts, but now seeing these changes is easy.
I also find that the developer documentation is good and that it is readily available. When I introduced Amplitude to the codebase and started evangelizing to other teams, I was able to refer to the developer documentation, which made integration easy.
I have also found the recent addition of slack integrations helpful. Before I did not have visibility on when team members added new charts, but now seeing these changes is easy.
What do you dislike about the product?
There were some problems earlier with at older versions of amplitude SDK that wrote quite large cookies in the browser, which resulted in 431 HTTP errors in the product. I notice that this is happening less frequently now, but due to running multiple instances of Amplitude under the same domain when using iframes, we still see this error pop up every now and then.
I posted a few questions to Amplitude recently about their suggestions on best practices on how to instrument a few events, but unfortunately I did not hear back. Perhaps this was a mistake, but perhaps offering more help on this front would be nice.
I posted a few questions to Amplitude recently about their suggestions on best practices on how to instrument a few events, but unfortunately I did not hear back. Perhaps this was a mistake, but perhaps offering more help on this front would be nice.
What problems is the product solving and how is that benefiting you?
We are tracking various user funnels, feature use across different screen sizes, tracking page performance & errors etc.
Recommendations to others considering the product:
When instrumenting amplitude events, think what is the question you are trying to answer first.
Approachable UI for non-technical users, but somewhat limited in client event schema flexibility
What do you like best about the product?
The cloud-based architecture is great for non-technical people--no local drivers or software required to start viewing or creating dashboards and it's easy to share and collaborate with others.
What do you dislike about the product?
Amplitude requires almost perfect forward clairvoyance. Without knowing exactly which event properties you want to transform and how you will use them so you can implement them in your product's client events, I feel more drawn to a data warehouse querying interface than Amplitude. Since I can't self-service these transformations, I have to ask our engineering team to explicitly send the results of a transformation (adding eng time cost and taking up event space within Amplitude) or ask for something custom, which are both not ideal alternatives.
What problems is the product solving and how is that benefiting you?
Amplitude helps us quickly see product usage metrics without needing to set up complex data pipelines. We really enjoy the integrated data platform that includes both ingestion and processing, as well as the lightweight and opinionated visualizations and analyses that are easy to set up in Amplitude.
Recommendations to others considering the product:
If you are looking for an easy, well-structured product and behavioral analytics platform, Amplitude is an excellent choice. However, be aware that Amplitude cannot replace the full spectrum of data needs at a growing technology company, namely data warehousing and querying.
Amplitude has come so far!
What do you like best about the product?
The ability to quickly spin up a chart to answer a question I have, is easier than ever. Also, the new Data Governance tools give product analytics folks the ability to finally take control of data governance, which is far more important than most folks realize. I love that I can rename event names or property values on the fly. It makes the eng/dev process much faster so I don't always need to get engineering to change the values on the backend. Furthermore A/B Significance monitors are a great touch within the funnel tool.
What do you dislike about the product?
Session level analytics NEEDS to be here. If amplitude wants to be the centralized location for analytics teams, this is a must. I want to be able to understand my user acquisition funnels alongside my in-app/site analytics. "Users who come from Organic Search typically go onto consume X-amount of content and create Y-number of posts..." This is invaluable data. I don't like have to switch between GA and Amplitude to guess this.
What problems is the product solving and how is that benefiting you?
Mainly focused on supporting our product team monitor new feature growth. Really enjoy AB significance monitoring with the funnel view. We've been able to quickly iterate on features that are performing poorly and turn them to success stories (such as our New Desktop Post Page).
Recommendations to others considering the product:
If you're new to the platform -- start with your Product team and teach them how to use it to make decisions -- Others will want it. But get product EXCELLENT at using it before trying to serve ALL team members at once.
A good tool for event-based data
What do you like best about the product?
The visualizations are really nice - easy to read.
What do you dislike about the product?
It's not very intuitive to learn - knowing which types of visuals to use.
What problems is the product solving and how is that benefiting you?
Funnel conversion for marketing campaigns.
Recommendations to others considering the product:
Dive into the data integrations to really understand the full power of the tool.
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