Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a very helpful tool to analytics!
What do you like best about the product?
That Amplitude has real-time analytics so you can know what is happening during any moment of the day. Is very easy to use, I think a new person in the platform with a very simple intro could understand how to begin and work with all the easy-level things.
What do you dislike about the product?
The chart interface definitely could be better, you can't select the size of the axis or change the colors, things like that would be very helpful for customizing the dashboard to take a single screen and used in any presentation. The filters in the dash could be better too, in order to customize the dashboard. Export data option for example, if you have a conversion of X/Y=Z and yo export de data, you'll only have Z not the X and Y factors too, that would be helpful, and in my opinion, it could be awesome if you could export the complete data set, for example, all the rows in the data set with the same filters that you applied.
What problems is the product solving and how is that benefiting you?
Analytics, number of events: understand the traffic in the app, conversion: how we are doing at the user level, and the option of filter/group by city and country level. Also, user look-up is an incredibly useful tool to understand which events are logging while you are using the app, that is so helpful in order to understand the entire funnel, evens logging, properties, etc.
Recommendations to others considering the product:
Is easy to use, don't fear!
Amplitude review
What do you like best about the product?
It is simple to use. Data are graphed in a way that is easy to understand. Dashboard is a great functionality to organize information and charts. User session is a great feature to see how long user spend on the mobile app. User path is definitely useful, especially to visualize the user journey; however, it is somehow hard to visualize if there are many options after a specific actions.
What do you dislike about the product?
There is no way to compare data from different projects. There is no information to find out who the admins are for projects so it took time to get added to a project in a big org. If possible, it would also be great to ingest other data such as financial data to plot.
We also need a way to measure the time users spend between actions. For example, it would be good to know how long users take to perform action B after performing action A.
We also need to a quicker way to get to user account page to see user properties when analyzing graph.
We also need a way to measure the time users spend between actions. For example, it would be good to know how long users take to perform action B after performing action A.
We also need to a quicker way to get to user account page to see user properties when analyzing graph.
What problems is the product solving and how is that benefiting you?
We are trying to understand users' behavior on our product. We need to see the data to prioritize roadmap and features and to justify on investments. We also use it to optimize on marketing plan to see what segment of users are the power users.
Nice-to-have product exploration tool
What do you like best about the product?
Pre-aggregated data, which grants fast loading speed. Instantaneous saving of analyses with a fixed link that can be referenced by other colleagues. Cross-platform tracking of individual users.
What do you dislike about the product?
Issues with events are not directly noticeable. Historical data is immutable, so gaps in data will remain forever. Not complete data for website visitors, because it depends on cookie consent. Tracking of marketing sources on mobiles is difficult because Google/Apple/Facebook no longer provide accurate data to third-party platforms.
What problems is the product solving and how is that benefiting you?
A/B test analysis. Download users and match with database. Conversion and retention funnels.
Recommendations to others considering the product:
Useful when you have same users across different platforms. Useful when needed to track user actions on the website.
Awesome !
What do you like best about the product?
Amplitude has been a game changer in terms of visualizing our AB test performance.
What do you dislike about the product?
Sometimes, the data stream can be slower to load
What problems is the product solving and how is that benefiting you?
We have been using Amplitude to speed up our AB testing analysis
Senior Growth Manager
What do you like best about the product?
Simple and easy to use interface makes it easy to read data. Very simple to upload various user cohorts for analysis. I also really enjoy the real-time aspect of the data, it allows me to closely monitor performance across our whole product with very little additional lift. The wide array of different chart types and out of the box user attributes also allow for a very thorough analysis. Another great feature is the ability to share charts with colleagues and make tweaks while not altering the original version of said chart. This allows for maximum flexibility while not impacting the integrity of the data.
What do you dislike about the product?
The feature descriptions could be better. The tool also used to show YoY analysis when using it's funnel chart types, but no longer seems to support that functionality with is extremely important to much of the analysis that I like to run on my funnel performance. One component that is confusing is the fact that some properties can be used interchangeably for 'events' and 'users' which sometimes results in different results.
What problems is the product solving and how is that benefiting you?
Improving user journeys to reduce friction and improve conversion. I also use amplitude to validate the results of many of the A/B split tests that we run to improve product performance and reduce user friction. It also allows me to quickly diagnose any broken features or journeys throughout the product due to shifts in user behavior that are immediately shown in the Amplitude data.
Recommendations to others considering the product:
I've used my fair share of analytics tools and Amplitude is by far the most robust tool on the market as well as one of, if not the, easiest to use. They also integrate with a wide array of additional 3rd party tools.
Product Manager
What do you like best about the product?
Amplitude makes it easy to answer any question about how your product is used.
It's got:
- Comprehensive report types (Funnels, Retention, and even some cool ones like pathfinder and personas)
- Super powerful segmentation. You can load crazy amounts of detailed data into it and it'll still give you fast answers.
- Built in governance & notifications (for when you accidentally break your tracking)
It's got:
- Comprehensive report types (Funnels, Retention, and even some cool ones like pathfinder and personas)
- Super powerful segmentation. You can load crazy amounts of detailed data into it and it'll still give you fast answers.
- Built in governance & notifications (for when you accidentally break your tracking)
What do you dislike about the product?
My only real complaint is that as Amplitude has added features, the UI itself has gotten slower. I'm fine waiting a little while for data to process, but when the tab hangs so I can't configure my filters... that's annoying.
What problems is the product solving and how is that benefiting you?
We run all of our product numbers through Amplitude. As a PM, it lets me pull answers to nearly everything so much faster than having to construct some involved SQL query.
A very solid platform for speed in decision making
What do you like best about the product?
Amplitude as a platform is an incredible tool for prototyping visualizations and dashboards -- the ability to quickly move across types of charts and measurements while maintaining the information already supplied makes development very fast.
What do you dislike about the product?
It can be difficult to track down the math going on under the hood when you have questions around methodology
What problems is the product solving and how is that benefiting you?
The platform serves as an ability to monitor conversion of pages in realtime, with the ability to drill down into individual utm sources. The benefits come from how easy it is to modify the visualizations, with answers to follow up questions being answered in real time, rather than waiting for a team to fit a request into their sprint for a new visualization
Amplitude helping us make faster decisions and take the guess work out of matching users to devices
What do you like best about the product?
It’s super easy to drag and drop and they have all the key event tracking charts like funnels and flows. Also their matching algo for aggregating the multiple devices in to one user
What do you dislike about the product?
Sometimes it’s difficult to make cohorts relative to the same data in SQL
What problems is the product solving and how is that benefiting you?
We’re trying to optimize our signup funnel and this easily shows the event funnel and if segments are set up properly it’s easy to compare cohorts
Product Analytics Visualization Beast
What do you like best about the product?
We use it mostly for product analytics. I really like how they make it easy to create cohorts, modify a report without messing someone else's up, and build a visualization. It makes it easy to build decks for stakeholders and show the impact of the product or the potholes we may be seeing.
What do you dislike about the product?
It may be our internal set up of events but the naming conventions can be tough to understand. The other gripe I have is that I want to have the timing of the report dates most customizable. If I want to have a report that is more than four quarters of data we are unable to do that.
What problems is the product solving and how is that benefiting you?
We use it to run loads of experiments and it is the core visualization of the product data. When you have a product that changes really quickly like our we need to be able to see in "real-time" how changes are impacting our users and Amplitude helps us do this.
Recommendations to others considering the product:
It's a great tool for product analytics. It makes visualization and experimentation really easy for us.
Flexible and easy tool. Once onboarding your product endless insights could be gathered
What do you like best about the product?
Fast queries. Easy to creat analysis that would be much more time constraints using programmatic tools.
What do you dislike about the product?
Onboard is complex and time consuming. Verification of the data trueness is critical.
What problems is the product solving and how is that benefiting you?
Visibility of the product usages and main funnels conversions.
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