Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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A very useful tool for a product manager working in SAAS B2B
What do you like best about the product?
Amplitude Analytics offers a powerful, intuitive interface for tracking product usage and user behavior. I appreciate how easy it is to build custom dashboards and segment users based on events or properties without needing SQL knowledge. The real-time data visualization, funnels, and retention analysis make it much easier to identify patterns, spot drop-off points, and prioritize product improvements.
What do you dislike about the product?
The system may work slow on a big amount of data. Some useful features are hidden behind the paywall.
What problems is the product solving and how is that benefiting you?
Amplitude helps me identify how users interact with our product at each stage of their journey, allowing data-driven prioritization of features and improvements. By tracking funnels and retention metrics, I can quickly spot drop-offs, understand which actions lead to activation, and validate the impact of product changes. This has improved decision-making, reduced guesswork, and helped align our team around measurable outcomes, ultimately increasing user engagement and conversion rates.
Live data is helpful for making decisions, but it is be challenging to build dashboards from scratch
What do you like best about the product?
The live data and ease of making timely decisions based on existing dashboards already built.
What do you dislike about the product?
It is challenging to build net new dashboards for someone who is less familiar with the logic of what can and can't be included, and in what way.
What problems is the product solving and how is that benefiting you?
Live data feed is helpful for making timely decisions
Very pleasant experience so far
What do you like best about the product?
Performance & accuracy is very good especially when compared to that of the previous platforms we have used. UI is very intuitive. Almost using it daily since we have integrated it.
What do you dislike about the product?
Funnel conversion against 100% baseline is something that I'm missing the most
What problems is the product solving and how is that benefiting you?
It allows me to track daily funnels which are useful in monitoring for any conversion drops or improvements. Also helps in understanding feature traction & stability
Best analytics tools one you learn how to use it
What do you like best about the product?
As someone who I really like how easy Amplitude makes it to understand what’s going on with our users. The dashboards are quick to set up, and I can filter and break things down without feeling buried in data. I especially love the real-time insights as it’s so useful to see the impact of changes right away instead of waiting. The journey maps are also super clear, which makes it much easier to explain trends to the rest of the team. It’s just a tool that helps me get answers fast and actually act on them. From a Customer Success perspective I like the Journey Maps you can create.
What do you dislike about the product?
As someone who was fairly new to analytics tools, I found that it took me a little while to get comfortable with Amplitude. The interface isn’t quite as intuitive as some other platforms I’ve used, so there was a bit of a learning curve. Once you get the hang of it, it’s great, but in the beginning I sometimes felt like I had to click around a lot to find what I needed.
What problems is the product solving and how is that benefiting you?
As a Customer Success Manager, I need to understand how customers are actually using our product so I can give them the right guidance and spot opportunities for upselling or deeper engagement. Amplitude helps me see the full picture, everything from which features are most popular to where users tend to drop off. Having that level of insight means I can have more informed, proactive conversations with clients instead of just reacting to issues. It’s also made it easier to track the impact of onboarding and training programs, so I can prove the value of our work with real data. Overall, it’s taken a lot of guesswork out of my role and given me concrete ways to improve the customer experience.
Amplitude helped us to understand user behaviour and improve conversions
What do you like best about the product?
1. The funnel view helped us in understand where we had maximum drop off. We made slight tweaks and so an improvement in conversions
2. Visual - It is very easy to understand even without having to explain to someone. You can make the inferences easily
2. Visual - It is very easy to understand even without having to explain to someone. You can make the inferences easily
What do you dislike about the product?
We found the setting up to be a little complex but not a blocker
What problems is the product solving and how is that benefiting you?
It helps us to understand where in the funnel the maximum drop outs happen in the customer journey. We made changes to the drop off point to make it more user friednly and our conversions improved by 4%.
Excellent for identifying trends
What do you like best about the product?
I love how Amplitude Analytics gives clear, actionable insights into traffic trends, especially right after we launch new courses. It’s incredibly useful for spotting what’s gaining traction with learners, which means we can focus our time and resources on projects that drive the most engagement and impact.
What do you dislike about the product?
While Amplitude Analytics is powerful, it can take time to fully get to grips with the wide range of data it measures. It takes some time to navigate and interpret everything, especially when I’m looking for very specific insights.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand how learners engage with our courses by tracking traffic patterns and user behaviour. It solves the problem of guessing which courses or features are performing well. This means we can identify high-impact projects and prioritise resources more effectively in order to drive growth.
One of the best analytics tool I have ever used
What do you like best about the product?
What I like best about Amplitude Analytics is how easy it is to explore and understand user behavior without needing constant support from the data team. The interface is intuitive, the charts update quickly, and the segmentation options make it simple to drill down into specific cohorts or events. I especially appreciate the flexibility to build dashboards on the fly, which helps our team make data-informed decisions in real time.
What do you dislike about the product?
What I dislike about Amplitude Analytics is that some advanced configurations, like setting up custom formulas or managing large event taxonomies, can feel a bit complex for non-technical users. Additionally, when working with very large datasets, certain queries may take longer to load.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand how users interact with our product by providing detailed event tracking, funnel analysis, and cohort segmentation. This allows us to identify drop-off points, measure the success of new features, and uncover usage patterns that inform product decisions. As a result, we can prioritize improvements that truly impact user engagement and retention, making our roadmap more data-driven and effective.
Powerful, quite intuitive
What do you like best about the product?
I like a few things: it's powerful. meaning it can show data in different ways; it's fast - I worked with other tools such as metabse, tableau and others, and I think Amplitude has been the fastest. I also think it's visually appealing.
What do you dislike about the product?
I would like to use the flags system more and more like a rule engine and from what I've seen so far sometimes it's limited or unclear how the flags would behave in a specific scenario. Do take to account I only been using it for a week now so it might be me rather than the software.
What problems is the product solving and how is that benefiting you?
I'm responsible for Fraud risk in the company, I've been using user cohorts to try and isolate fraudulent users. More fraud related functions could help me further
Over all it's great and we would like to see more of user journey based on interaction
What do you like best about the product?
It's constantly improving and acquisition of the new tools like branch systems, sdks are pretty handy to use.
What do you dislike about the product?
Some time I do see events takes time and in live updates we would like to see some filters.
What problems is the product solving and how is that benefiting you?
We do rely on user actions and what they have and based on that we make dashboard which are helpful determining our customers for long run.
Useful Insights but Could Benefit from a More Intuitive UI
What do you like best about the product?
The dashboards created by colleagues provide valuable insights into platform usage by my clients.
Helpful for understanding which features are being used and the frequency of usage.
Useful for reviewing and analyzing client behavior and feature adoption trends.
Helpful for understanding which features are being used and the frequency of usage.
Useful for reviewing and analyzing client behavior and feature adoption trends.
What do you dislike about the product?
The Amplitude UI is not the most user-friendly and can be difficult to navigate.
The interface feels less intuitive compared to other industry-standard analytics tools.
A simpler, more streamlined design would improve usability, especially for occasional users like myself.
The interface feels less intuitive compared to other industry-standard analytics tools.
A simpler, more streamlined design would improve usability, especially for occasional users like myself.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving the problem of understanding user behavior and feature adoption within the Qualtrics platform. By providing dashboards that track which features clients are using and how frequently, it enables teams to gain insights into product usage patterns and customer engagement. For me, this benefits my work by giving visibility into how clients interact with the platform, helping inform decisions or discussions around product improvements and client support. Although I primarily rely on dashboards created by others, the data helps me monitor platform performance and better understand client needs.
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