Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,601 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Amplitude has made day-to-day analysis effortless and easily accessible at our fingertips.
What do you like best about the product?
Cohort analysis, funnel analysis, and funnel drop-off can be easily tracked.
What do you dislike about the product?
- The event name should be standardized across all clients.
- There should be a certification course for the platform.
- There should be a certification course for the platform.
What problems is the product solving and how is that benefiting you?
- There was attribution gap problem on another platform which amplitude has solved and made a easy go to tool for any marketing analytics
Good and convenience tool to track user behaviors
What do you like best about the product?
Easy to set up dashboard, user friendly. Even you are not tech person, you would easily play around it.
What do you dislike about the product?
Can't connect with SQL to build the custom chart.
What problems is the product solving and how is that benefiting you?
Most in the user tracking. Good tool to visualize the funnel
Platform that has it all
What do you like best about the product?
Easy to create and share charts. Easy to adjust them visually and make pretty and useful dashboards. Great API.
What do you dislike about the product?
Lacking extended functionality sometimes; user lifecycle charts could have been better visualized.
What problems is the product solving and how is that benefiting you?
Getting the insights of users behavior.
Powerful Product Analytics Platform That Drives Data-Driven Decisions
What do you like best about the product?
Amplitude stands out for its intuitive user interface and powerful product analytics capabilities. The ability to easily track user behavior, build cohorts, and visualize funnels helps in uncovering actionable insights quickly. Features like behavioral cohorts, retention analysis, and pathfinder reports make it easy to understand how users interact with a product and identify opportunities for growth. The platform’s real-time analytics and event segmentation are particularly useful for making fast, informed decisions. Additionally, the integrations with tools like Segment, Snowflake, and marketing platforms allow for seamless workflows across the analytics stack.
What do you dislike about the product?
While Amplitude is feature-rich, it can feel a bit overwhelming for beginners due to its advanced capabilities. Setting up proper event tracking requires careful planning and technical involvement, which might be challenging for non-technical teams. The free plan is generous, but some of the most powerful features (like advanced governance, predictive analytics, and deep integrations) are only available in higher-tier plans, which may not be affordable for startups or smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior at a granular level, which was previously a big challenge. Instead of relying on guesswork, we can now track the complete customer journey, identify drop-off points in funnels, and analyze which features drive engagement or retention.
It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence.
It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence.
Easy to use analytics with deep insights
What do you like best about the product?
I really like the AI integration, which helps with understanding data patterns and features, and makes it easy to visualize them directly. The platform is simple to use, offers ease of implementation, and its analytical graphs with different parameters make it easy to understand user behavior.
What do you dislike about the product?
Sometimes it’s hard to find certain event properties in the raw format unless you check the JSON. Also, deleting a user ID takes up to 10 days through the API, and it would be much easier if there was a manual option in the portal.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior by providing clear insights into product usage patterns. It makes it easy to track events, analyze data with different parameters, and visualize results with graphs. This helps our team make better product decisions and improve user experience.
Turning Data into Growth with Amplitude
What do you like best about the product?
Amplitude makes it really easy to understand how users move through our product. The funnel and pathfinder reports are especially helpful in spotting drop-offs, while cohort analysis gives us a clear view of retention and engagement. I like that it’s truly self-serve — our product and marketing teams can pull insights quickly without waiting on data teams. The integrations with tools like Segment and Braze make it even more powerful.
What do you dislike about the product?
The learning curve can feel steep at first, especially for non-technical users. Some advanced features take time to master, and the number of report options can be overwhelming until you get used to the platform. I’ve also noticed that dashboards can feel a bit heavy to load when multiple charts are added.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior in detail — from acquisition all the way to retention. It solves the problem of relying too heavily on raw data pulls or engineering support by making analytics self-serve for product and marketing teams. We can quickly spot drop-offs in funnels, measure feature adoption, and track cohorts over time. This has directly helped us improve onboarding flows, increase retention, and make more confident product decisions.
Amplitude offers extensive capabilities without extra effort
What do you like best about the product?
Simple implementation default events, low entry barrier to the tool, extensive capabilities for both basic and advanced analytics, user-friendly interface, plenty of available integrations, and clear documentation, the custom event feature in the interface is very useful.
What do you dislike about the product?
Report building is limited in terms of available features, and sometimes a report with more advanced settings is required.There are only minor variations in how reports can be arranged on the dashboard. At times, certain functionality is missing and cannot be purchased separately, only by upgrading the plan.
What problems is the product solving and how is that benefiting you?
End-to-end analytics. Data from Customer, Intercom, CRM, and ad accounts are consolidated in Amplitude. It allows you to see the full user journey.
Understanding user conversion, showing potential growth points.
Evaluating the impact of website changes based on data.
Channel and advertising analytics for optimization.
Understanding user conversion, showing potential growth points.
Evaluating the impact of website changes based on data.
Channel and advertising analytics for optimization.
A powerful analytics tool
What do you like best about the product?
Granularity of the data, visualizations, ease of share with colleagues
What do you dislike about the product?
Need a bit of learning curve (mostly internally to understand how data is prepared)
What problems is the product solving and how is that benefiting you?
Users' adoption, engagement, stickiness and retention through features we launch. Also global KPIs
Easy to use as a marketer
What do you like best about the product?
It's easy to use and duplicate graphs from previous analyses. I also really enjoy how easy it is to make a dashboard so my team can keep track of kep campaigns and events.
What do you dislike about the product?
I wish the error messages were more detailed so I know how to fix issues I come across when creating charts.
What problems is the product solving and how is that benefiting you?
Amplitude helps us know which marketing efforts are paying off. Our CRM system also has very limited A/B testing capabilities so through amplitude we can set up tracking to test more and track what performs the best.
Pleasant and Insightful Analytics!
What do you like best about the product?
The most helpful things about Amplitude are honestly the simplicity and intuitive of the platform. I tend to use it everyday in my work as a Product Manager and found that its both great for getting quick insights/high level understandings of my features, but also allows me to very easily deep dive into any specific metric and look further into it. The way the dashboards change live in response to your edits and nothing feels clunky or awkward to use make it a breeze to go in and just try and figure things out, even if the dashboards dont work at first. I truly enjoy the tinkerability the platform shows and how much you can learn from just one session of creating dashboards and messing around!
What do you dislike about the product?
The only downside I have to using Amplitude right now is that at times it can be difficult to figure why some charts may not be working or to understand what type of chart would be best for the visualization I am trying to build. This is also due to my limited statistics knowledge, but it would be very cool to see Amplitude build out some education features in their product to help educate users as they use the product, building their statistics knowledge alongside working with actual data.
What problems is the product solving and how is that benefiting you?
Amplitude is the engine that powers our customer analytics in any experience we provide them. With the app, we are able to solve the problem of understanding our customer behavior at a deeper level and tracking across a customer experience what they are seeing, where they are going, and what in their experience might not be matching up to their (or our) expectations.
The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.
The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.
showing 91 - 100