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Heap

Heap | 1

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External reviews

1,073 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Jamie C.

A product that has become a core part of our business

  • July 02, 2019
  • Review provided by G2

What do you like best about the product?
Having everything tracked is a lifesaver for us being able to retroactively track whatever we need.
What do you dislike about the product?
We have been unable to get the event visualizer to work for our site, feels like it would be a nice feature for us.
What problems is the product solving and how is that benefiting you?
We run all of our AB tests through Heap integrations and track all user sessions.


    Paul L.

Heap helps visualize business metrics

  • June 29, 2019
  • Review provided by G2

What do you like best about the product?
I've been using Heap for a few years to visualize the KPIs for my SaaS business. It's very easy to use and can analyze historical event data.
What do you dislike about the product?
There's not much to dislike. Heap is a very flexible platform.
What problems is the product solving and how is that benefiting you?
I use Heap as a single platform to analyze KPIs, A/B tests, and retention metrics.


    Consumer Goods

Incredible out of the box analytics solution

  • June 28, 2019
  • Review provided by G2

What do you like best about the product?
You can add essentially one piece of code and some identify calls every time someone enters their email and you are collecting a wealth of data about what people are doing on your website. The best feature is that you don't need to custom make events to track everything, and we can go back and do analysis on things from years/months past that we might not have considered at the time
What do you dislike about the product?
There are still some features that heap does not have that make it hard to be a complete replacement for the free version of Google Analytics. Things like time on site, device break out, drop off points, etc. If Heap did a better job of being on parity with GA + all their other unique features it would be easier to get the entire team off GA and onto Heap
What problems is the product solving and how is that benefiting you?
Funnel Analysis, Conversion rate analysis, some light multi-touch attribution modeling, sending events downstream to Redshift to join with other schema or to send e-mail and SMS messages based on on-site behavior


    Davit T.

Fastest route to get the data at your fingertips.

  • June 28, 2019
  • Review verified by G2

What do you like best about the product?
We really enjoyed the extreme ease of setup and immediate access to data. That was really an Ah-a moment for me personally.
What do you dislike about the product?
The learning curve is hard to follow somehow. Being from a non-tech background it took me time to dive in deeper.
What problems is the product solving and how is that benefiting you?
We’ve got a picture of behaviour patterns for our users, and found the weak points of our experience flow.
Recommendations to others considering the product:
If you are a startup that has just started and the only way you can describe your product or site is "chaos", then Heap is what you are looking for. It automatically gets all of the data for you in a matter of minutes. It is invaluable for those who have no time to make a perfect product, yet need to test the waters before they make any product commitments.


    Marketing and Advertising

Great for Business Analytics and Insights

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
The graphs and options to graph data is great and flexible
What do you dislike about the product?
Bit of a learning curve to get caught up on how to use all the features. I feel like there are new features added everyday
What problems is the product solving and how is that benefiting you?
Customer Insights and Trends. We were able to segment our customers based on the data.


    Theodore K. L.

Get Specific Results

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
Heap allows me to key in on specific user interactions and provide tangible result tracking.
What do you dislike about the product?
Just starting out with Heap and have yet to find anything I dislike about it so far.
What problems is the product solving and how is that benefiting you?
Heap helps to show and track specific interactions and give plausible feedback.


    Financial Services

Great service but need help onboarding

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I'm a startup founder / senior software engineer. I love Heap's view that shows a daily user timeline, and how it includes what pages were visited.
What do you dislike about the product?
I would love to have an unlimited plan for the first 30 days so I can try out the product. Additionally, it would be nice to see a dashboard with suggested stat recommendations. This would include how often people come back, what is the percentage of people who sign up and come back to the site everyone, etc.
What problems is the product solving and how is that benefiting you?
See what pages a user who hit a bug visited.
Recommendations to others considering the product:
I first used Heap when it was a three-person startup and absolutely loved it. Personally, I prefer the original product but would love to see a list of "recommended" stats which as "average visits per user per month"


    Information Services

Easy and powerful

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
- Fills in historical event data (starting when you install the Heap snippet)
- Easy to create and validate new events
- Seamless to use
What do you dislike about the product?
- Graphs can sometimes seem like a black box. There's no way to validate the numbers you see.
- Segmenting within graphs could be more functional
What problems is the product solving and how is that benefiting you?
Gaining insight into product engagement and marketing effectiveness.


    Michael M.

Glad I found Heap

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I was looking for an analytics solution for my startup, and stumbled upon Heap (amongst others). I really appreciated a few features they have:

1. No need for coding/instrumentation of your site to track important events. Amazing event visualization tools allow you to define user events with ease using the UI.

2. Report generation is very understandable. I can achieve most of my reports/tasks without having to read-up a lot of documentation, or go hunting for random settings/pages where I need to configure things (looking at you GA).

3. User session visualizer allows you to see in detail how users use your product.
What do you dislike about the product?
One of the features I wish Heap had, would be the ability to create composite metrics out of existing metrics. Typically that would be a ratio (e.g. EventX / EventY) that produces a simple line chart I can track.
What problems is the product solving and how is that benefiting you?
I keep discovering new use cases with Heap. Obviously gross statistics (usage, users etc..) but also how users navigate our product, and what actions correlate with higher conversion and retention.
Recommendations to others considering the product:
Consider the pricing model (per # of sessions) and how that matches your usage pattern. If you have a lot of sessions with few events per session, you will hit the limits pretty quickly and it might get costly.


    Insurance

Retroactive Data, Simple Interface, Powerful Analytics

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
The obvious - retroactive data. This is their selling point, really. From the moment the snippet is installed on-site, you can retroactively tag nearly any event imaginable. In an organization that is more reactive than proactive, this is extremely powerful.

Also nice - snapshot elements to capture metadata, flexible SQL-based reporting, nice third-party vendor integrations, and a decent collection of charts that can be used for color in static reporting and executive summaries.
What do you dislike about the product?
Additional cost for owning data and export to a database. This is frustrating when the upfront cost is already so high.

Inability to create custom, tabular reports in-platform. Very limited to the number of dimensions one can use and forget about breaking these out by date in any useful way. This platform was designed for use in a database-to-BI tool environment, but leaves out the lay analyst who still uses tabular report exports in Excel. Stepping back a little would open up the target market immensely for Heap.
What problems is the product solving and how is that benefiting you?
Primarily, it has enabled me to give internal marketing teams the data they want without having to teach them to proactively ask for event tagging. It has also allowed to me to bypass certain organizational limitations, such as easy metadata collection from form fields.

We've been able to really drill down into the content that users are engaging with and how those users are continuing to engage with and convert on the site after the fact. Heap helps to tie the user journey together.