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Great UX, more features desired
What do you like best about the product?
I like how easy it is to define events; especially with specific events that I'm not familiar defining it via "Define Events", the Event Visualizer is a great tool to assist.
What do you dislike about the product?
There can be an alert system where inactive events or events that have not gathered data in some time can be sent so proactive cleanup of events can happen.
What problems is the product solving and how is that benefiting you?
Engagement is a key metric for our PMs, and we're able to build dashboards that can answer these questions.
Recommendations to others considering the product:
Connect it to your database so you'll be able to sync events and perform more custom queries outside of the UI.
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Incredibly useful for any company who cares about users
What do you like best about the product?
The most positive thing is the ability to retroactively obtaining information. Before using heap we always started gathering data as soon as we decided we wanted to measure something, but now we can access metrics from the past after deciding to measure them.
What do you dislike about the product?
There is still little functionality in terms of reporting. Reports and dashboards are essentially data taken directly from charts and tables. They could improve this by allowing more complex exporting features and more flexible dashboard building. Remember that the analysis will ultimately be used to share with someone else on the team.
What problems is the product solving and how is that benefiting you?
Heap helped us understand the impact of the features we develop in a fast way. For example, what pages were never visited, or which buttons and functionalities are clicked the most. What improvements in engagement did we have after deploying new functionality? It's not that it was impossible to measure, but it was definitely unfeasible considering the development needs, and now it's just embedded from the inception of each feature.
Great Service & Integrations, Missing a Few Items
What do you like best about the product?
I love how easy it is to define events and look back at historical data.
What do you dislike about the product?
I have yet to figure out how to get session duration, which we absolutely need.
What problems is the product solving and how is that benefiting you?
We are tracking user activity in a product to understand the most used and impactful features. We uncovered several reporting features in our product were highly used, but rarely talked about in surveys. Because of that, we were able to adjust our roadmap.
Recommendations to others considering the product:
Heap is a fantastic way to track SPA activity across team members of different abilities and expertise.
Heap is great if you have the time to dedicate to it
What do you like best about the product?
I love how easy it is to define events within Heap, and that I can get retroactive data.
What do you dislike about the product?
I'm busy and sometimes Heap gets pushed to the bottom of my priority list. I also wish Heap was able to capture free form text.
What problems is the product solving and how is that benefiting you?
We use Heap to understand how our clients use our platform to find any areas for improvements. We use Heap to validate if our new features are being actively used and are helping our clients.
Super easy setup
What do you like best about the product?
Auto capturing events is super helpful and save us a lot of technical time. Live visualizer is great too.
What do you dislike about the product?
Dashboard interface could be better. Mobile app would also be great.
What problems is the product solving and how is that benefiting you?
User behaviour analysis.
Front End Developers Peace Of Mind
What do you like best about the product?
When developing the website for our business, we wanted an easy way to have insight to our user's actions and interactions with our product. Heap makes it very easy to create custom events and have a better idea on what we do well and what we could do better. Also, the product makes it easy to see and organize all of this data (clicks, views, etc)
What do you dislike about the product?
The only downside to heap is the amount of knowledge of Data/Analytics to use it correctly. We spend a substantial amount of time planning on whats the best way to integrate Heap into our site.
What problems is the product solving and how is that benefiting you?
* Tracking users's actions with our website
* Attributing users to test cells and see how they react differently with the website
* Monitoring the health of the website.
* Attributing users to test cells and see how they react differently with the website
* Monitoring the health of the website.
Great easy to use tool for evaluating your website usage
What do you like best about the product?
The simplicity of setting it up. Setting up heap is literally as easy as dropping a javascript snippet in your header and off you go. Everything is tracked from that point on. Nothing extra needed.
What do you dislike about the product?
It's a bit difficult to learn how to use the tool. I think better in-app guidance and context-sensitive help would be great. Also not enough integrations yet but they're working on it.
What problems is the product solving and how is that benefiting you?
We're trying to understand how our users interact with our site and how they traverse it. So far we've been able to understand our true tunnel conversion with Heap's ability to create snapshots that allowed us to categorize our pages.
Phenomenal for business units, and easy to switch to if you use Segment
What do you like best about the product?
Here's the thing- we have always had analytics through Mixpanel, and it was used rarely. When it was used, it was used only by designers and product managers. That's because it was a little too technical for other business units (marketing, sales, support etc).
However, the teams that get the most value out of analytics aren't actually designers or PMs, but rather the business units that Mixpanel was not a good fit for (marketing, sales, support etc). Our number one priority is reducing churn, at an account-based level.
So Heap helped us by having a better UI- just easier to navigate and understand the query builders. They're also incredibly flexible on price, deal structure, integrations & incentives. Mixpanel was not- they're the incumbent, they aren't innovating quite as much as Heap.
Heap let's us do everything Mixpanel could already do, hooks up in a couple clicks with Segment, and has marketing and CRM integrations that help marketing, sales & support do better work.
However, the teams that get the most value out of analytics aren't actually designers or PMs, but rather the business units that Mixpanel was not a good fit for (marketing, sales, support etc). Our number one priority is reducing churn, at an account-based level.
So Heap helped us by having a better UI- just easier to navigate and understand the query builders. They're also incredibly flexible on price, deal structure, integrations & incentives. Mixpanel was not- they're the incumbent, they aren't innovating quite as much as Heap.
Heap let's us do everything Mixpanel could already do, hooks up in a couple clicks with Segment, and has marketing and CRM integrations that help marketing, sales & support do better work.
What do you dislike about the product?
Heap's UI might be a lot cleaner than Mixpanel, but it's a two-way street- cleaner UI means that it is more time-consuming to build more complex queries. However, once you set them up, you can just save them and forget about it. Not a huge deal at all, but worth setting expectations.
What problems is the product solving and how is that benefiting you?
The core problem being solved is how to give non-technical, business units (marketing, sales, support) access to in-depth analytics in a helpful, digestible way. We're seeing those benefits directly in our churn numbers. We know at the end of a free trial whether or not someone has had a chance to use our software.
Great experience
What do you like best about the product?
ease of use. It is helpful in identifying issues in prod.
What do you dislike about the product?
Getting user specific data is not very straight forward.
What problems is the product solving and how is that benefiting you?
it's helping in identifying issues by monitoring behaviour of traffic
Great experience for quick results
What do you like best about the product?
My favorite part of heap is that I am able to have engineering set it up once, and then going forward I am able to title events for all of the collected CSS, without having to have an engineer do that
What do you dislike about the product?
It would be beneficial to tag specific users manually so I could analyze what they are doing within the app
What problems is the product solving and how is that benefiting you?
I have used Heap to understand what features are over or under utilized in an application we are rebuilding. It has helped me prioritize my roadmap.
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