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Heap provides amazing analytics for your business
What do you like best about the product?
Heap Dashboard has some incredible insights, very easy to understand and take action with the data it provides
What do you dislike about the product?
So far nothing I can tell that dislikes me
What problems is the product solving and how is that benefiting you?
Keep better track of events, and having a better understanding of our users behavior
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Quite powerful and fairly easy, even for non technical users
What do you like best about the product?
I like the tool - fairly easy to get a handle on even for non technical users.
As long as your own event definitions are clear, things are quite easy. For some reason, I really like their reporting and funnel feature.
As long as your own event definitions are clear, things are quite easy. For some reason, I really like their reporting and funnel feature.
What do you dislike about the product?
I'd try to use some more visualization for event definition. Sometimes for custom events, there lacks context or understanding of the event itself and it makes hard to understand what you are looking at.
What problems is the product solving and how is that benefiting you?
Mainly used acquisition and retention purposes.
It's been a solid tool for us to understand where the funnel breaks, some key stats on some of our features, etc...
It's been a solid tool for us to understand where the funnel breaks, some key stats on some of our features, etc...
best option out there
What do you like best about the product?
heap's analytics are retroactive, which means we can measure anything at anytime
What do you dislike about the product?
cost, not able to access basic stats on mobile
What problems is the product solving and how is that benefiting you?
conversion funnels
Powerful application but can be a bit complex
What do you like best about the product?
Heap has given us much more granular analytics into our user's behaviour, this helps both as a business to monitor the health and activity of our clients and also share powerful insights with them too
What do you dislike about the product?
Like all powerful software, it takes some training and memory to get used to creating even simple reports which can be a bug bear when training less technical people
What problems is the product solving and how is that benefiting you?
Much more granular insights into user behaviour, better analytics as a whole for our business
Recommendations to others considering the product:
Like all BI do your research
Great Data Tool
What do you like best about the product?
I like the marketing report and digital analytics features. We are a job board and Heap allows me to report on the individual job level as well as broader data across the entire site.
What do you dislike about the product?
For me, the ease of use getting to know the platform was difficult. I should have taken training courses or attended onboarding to learn the platform.
What problems is the product solving and how is that benefiting you?
Tracking traffic sources to specific pages on our website. Heap does this successfully.
Recommendations to others considering the product:
I recommend this tool for marketing and data analytics purposes. Overall, very helpful.
Cogent instrumentation solution for modern web analytics
What do you like best about the product?
Fairly easy to use and learn, even for professionals without previous experience.
Automatic gathering of web apps data for processing at need
Straightforward implementation and pragmatic API
Fairly fast data recovery and processing
Automatic gathering of web apps data for processing at need
Straightforward implementation and pragmatic API
Fairly fast data recovery and processing
What do you dislike about the product?
Automatic gathering of web app data that may be irrelevant for the use case
UI is a bit clunky at times and could provide better tools for organization and control
A live, in-browser debug or interceptor console could be useful at times
Mobile device-specifics like viewport/aspect ratio data would be awesome to have
UI is a bit clunky at times and could provide better tools for organization and control
A live, in-browser debug or interceptor console could be useful at times
Mobile device-specifics like viewport/aspect ratio data would be awesome to have
What problems is the product solving and how is that benefiting you?
Tracking and instrumentation of purchases, page views, payment methods, etc...
Periodical reports and analysis on conversion rate, A/B testing based research...
We've been able to gather important insight on conversion rates, client behaviour (UI-flow-wise) and metrics. Instrumentation is done client-side only.
Periodical reports and analysis on conversion rate, A/B testing based research...
We've been able to gather important insight on conversion rates, client behaviour (UI-flow-wise) and metrics. Instrumentation is done client-side only.
Recommendations to others considering the product:
Give it a try!
Great tool for get insights really fast
What do you like best about the product?
Heap is really easy to setup with Segment (what we use) and allow our team to quickly get insights on events
What do you dislike about the product?
Really not much, you may feel a bit lost at the very start but once you build a couple of reports, it gets easier.
I'd really like to be able to be able to filter on event attributes when building funnels (currently I use "group by")
I'd really like to be able to be able to filter on event attributes when building funnels (currently I use "group by")
What problems is the product solving and how is that benefiting you?
Mainly quickly build retention or funnel charts. We've also done some user path debugging.
Recommendations to others considering the product:
Make sure your data is setup correctly in heap, and start playing around with all the reportings. It's a bit scary at first but it gets super handful once you get a good mental picture of it.
Powerful product analytics, whacked pricing model
What do you like best about the product?
It's super easy to build queries, reports, and dashboards.. and share them with others in the organization. I love the ability to understand the behavior of individual users and then group, filter, and otherwise slice and dice the data.
What do you dislike about the product?
The company's pricing model is currently whacked. Basically, if you want less than 3 months of retention, it's free. Otherwise, it's $15k for 500k events. We derive lots of value from the product and I'm happy to pay for it, but if you are pushing 50k events, it's still $15k. WTF? [side note: our rep has been super professional through this. It seems like the leadership has put the sales team in a strange corner around their pricing]
While I write this, they just "updated their legal terms" with some pretty aggressive terms... basically they seem to be betting we can't live without them or at least that anyone who should be paying ~$5k a year will pay $15k in order to avoid moving. They seem to be super angry about their previous pricing plans, but I'd be shocked if they actually talked to customers who they probably view as taking advantage of them. I literally just removed instrumentation from a large chunk of our site I wasn't using anyway and replaced what I needed with 8 lines of javascript. Just fix your pricing model a bit and stop making your lawyers write such angry prose man.
On the technology level, there are some limitations around what we can effectively measure - for example, how many time has an individual account of users done X and then tracking growth over time. It's more powerful when it comes to tracking paths (although that new feature didn't show me anything interesting and now I've ripped heap off of that part of the site)
While I write this, they just "updated their legal terms" with some pretty aggressive terms... basically they seem to be betting we can't live without them or at least that anyone who should be paying ~$5k a year will pay $15k in order to avoid moving. They seem to be super angry about their previous pricing plans, but I'd be shocked if they actually talked to customers who they probably view as taking advantage of them. I literally just removed instrumentation from a large chunk of our site I wasn't using anyway and replaced what I needed with 8 lines of javascript. Just fix your pricing model a bit and stop making your lawyers write such angry prose man.
On the technology level, there are some limitations around what we can effectively measure - for example, how many time has an individual account of users done X and then tracking growth over time. It's more powerful when it comes to tracking paths (although that new feature didn't show me anything interesting and now I've ripped heap off of that part of the site)
What problems is the product solving and how is that benefiting you?
I can see the impact of marketing programs, customer usage, and more in real-time. I cut and paste heap reports straight into my board deck.
Recommendations to others considering the product:
Understand the implications of the pricing model as of 8/19
Invaluable Tool!
What do you like best about the product?
I love how easy it is to navigate what are you looking for and if you can't find it, the documentation and reps are helpful. The Heap team is always striving to come up with better ways to define reports and gather data. I like the addition of suggested reports.
What do you dislike about the product?
Some things feel a little limiting. I wish you could put more than 12 reports on a dashboard. Sometimes there are lots of KPIs we're trying to keep track of at once and dashboards make it easy to do so. I wish we could do a little more comparing of reports side by side.
What problems is the product solving and how is that benefiting you?
We like to track behaviors, look up user flow if there is a customer reporting issues, track sales, make project priority decisions.
Recommendations to others considering the product:
Have a standard and naming convention for how you define and organize events.
Powerful analytics tool
What do you like best about the product?
Ability to easily define and capture metrics from web + mobile apps. Ability to easily create reports. Report query speed is excellent.
What do you dislike about the product?
Requires time to ensure event definition is accurate, event naming convention and duplicate events can be a challenge with multiple users. 'Out of the box' reporting is barebones.
What problems is the product solving and how is that benefiting you?
Tracking adoption of features over time. One off reporting of core product metrics.
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