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Great, but has a learning curve
What do you like best about the product?
What Heap does best: Letting you dig into specific website events AND get historical data, without needing to define events upfront as you do with Google Analytics. I've also found that the educational tools (Heap University) are well done and helpful.
What do you dislike about the product?
You definitely have to be at least a little bit technical to use Heap to it's full capability. To roll out within a larger team, you really do need proper definition/event guidelines and approval processes. It's easy to set up definitions incorrectly depending on the HTML structure of the pages themselves across your site experience.. Thankfully Heap has permissions and some workflow set up to manage this.
What problems is the product solving and how is that benefiting you?
Basic analytics and reporting for user behavior, mostly for product management and not so much for marketing etc. The benefit of being able to analyze historic activity is really great.
Recommendations to others considering the product:
If you're starting a new product, go for it. If you're switching from an existing analytics tool, definitely sit down and think about how your processes will change as a result. If you/your team are not technical enough, I'd highly recommend having someone in a data admin role who can ensure definitions are set up properly and reporting is accurate.
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Great service. A necessary tool for organizations that claim to be product minded.
What do you like best about the product?
Ease of use, developer friendliness, robust reporting, integration into data warehouses.
What do you dislike about the product?
Not a dislike, but if there were a pricing model that is more friendly to smaller companies, I think that would be very beneficial.
What problems is the product solving and how is that benefiting you?
Understanding how users are using our product, and being able to quantify.
Deep Post-Click Campaign Insights
What do you like best about the product?
The ability to look at site activities at a user level to help evaluate post-click engagement
What do you dislike about the product?
There's an initial UI learning curve, but nothing a few hours of exploring can't fix.
What problems is the product solving and how is that benefiting you?
Auryc solves a key gap in our funnel analysis for campaigns. By helping visualize what users are going through, we provide a high-fidelity feedback loop to our campaign builders.
Exceeded all my expectations for analytics! It's so easy to get actionable data!
What do you like best about the product?
The Auryc team has made it so easy to get powerful, actionable data without a huge development effort. A great feature is that as soon as an event is added, the analytics for that event will be available within a short time, with historical data. I recommend Auryc for anyone that is looking to beef up their analytics to get insights into how your customers use your application / website.
What do you dislike about the product?
I actually don't dislike anything! It works really well for us, with just a little effort on our part.
What problems is the product solving and how is that benefiting you?
In just a short time, we have already gained valuable insights that will help our customers better use our applicaiton. We have already improved usability based on the insights from Auryc, and we have more changes on the way!
Strong value, wish there was more actionable insights
What do you like best about the product?
Heap has an awesome user interface that is easy to navigate for folks across the business (e.g. engineers, marketers, etc.). The insights that Heap can draw in a short amount of time are extremely valuable. For context, I work at a hypergrowth startup that requires us to move extremely fast. Heap has enabled us to make educated decisions quickly and accomplish just that.
What do you dislike about the product?
Lack of actionable insights and getting data from the product is difficult.
What problems is the product solving and how is that benefiting you?
Understanding where users are dropping off in our signup flow. This allows us to find how to optimize our onboarding experience.
Very thorough analytics software
What do you like best about the product?
Really easy to set up without a developer and gives me insight into everything that matters
What do you dislike about the product?
It is easy to be overloaded with data points, and learning to figure out what matters and what doesn't isn't easy.
What problems is the product solving and how is that benefiting you?
It helps me understand what actions users take at every stage of their journey
Integrations and custom reporting helped us drive free trial conversions
What do you like best about the product?
Marketo and Intercom integrations saved our marketing teams a ton of time segmenting leads based on level of engagement.
What do you dislike about the product?
Dashboards were challenging to navigate at first. We needed the highest level KPIs to report at the stakeholder level, and our reports were too complex for the team to understand at a glance. I wish we could have simple metric widgets based on our data.
What problems is the product solving and how is that benefiting you?
Free trial conversion tracking was much faster to set up and analyze using Heap over our previous tech stack. The integration with Marketo and Intercom allowed us to segment and target leads based on behavior. The most significant benefit was time saved.
Tag Events Quickly
What do you like best about the product?
Like the easy way to tag and start to measure. Love the auto capture eventes, best part of Heap.
What do you dislike about the product?
The graphs could be better with more tags and be more dynamic. Also, the way of creat informs sometimes i feel like its just quickly review. I have to check mi app data in other platform.
What problems is the product solving and how is that benefiting you?
The way or users navigate throw our tools and how retention works
Recommendations to others considering the product:
You will love Heap if your major user case in a web , e-commerce page
Heap has amazing auto tracking capabilities, more support is needed for best practises and structure
What do you like best about the product?
I like the auto tracking, easy visualizations and dashboarding with funnel and user path analyses
What do you dislike about the product?
I dislike how unorganized the events/segments/properties can very quickly get - leading to a lot of redudant tracking
What problems is the product solving and how is that benefiting you?
We're trying to improve our user journey and funnel performance, whether in the product or through marketing funnel analyses. We've seen the benefits with quick adhoc visualizations and conversion calculations.
Fast and powerful analytics solution!
What do you like best about the product?
Conversion funnel reporting is easy to use and update and provides quick results. I also like how you set definitions which can be referenced across reports
What do you dislike about the product?
I wish there was a way to create combo definitions without having to create each individual one first
What problems is the product solving and how is that benefiting you?
Mostly conversion funnel issues, we are aiming for monetization KPIs at our early stage startup and these reports hve been immensely valuable across the team as we strategically drive to growth.
Recommendations to others considering the product:
If youre looking for powerful and easy to use funnel metrics and reporting, look no further than Heap.
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