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A Better Way for Non-Data Scientists to use Abalytics Data to Answer Business Questions
What do you like best about the product?
Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.
What do you dislike about the product?
We only recently started using Heap, in conjunction with Google Analytics, and so far there is nothing we've encountered that I dislike.
What problems is the product solving and how is that benefiting you?
The ,main objective in the trial and adoption of Heap was to allow anyone on our team from accounting to sales to business development and HR to easily utilize the data platform to extract relevant and useful insights applicable to their parts of the business, and do so without having to pull people from our tech support, IT, or marketing analyst roles in order to do so. Heap has made this a much more viable process and has saved us a few dozens of hours in people hours over the last 2-3 weeks alone. Additionally, we can be more confident of the decisions we're making about driving the business because we have a clearer picture of our data.
Recommendations to others considering the product:
The trial is not hard to implement or deploy. At the least Heap is well worth the try to see if it's a better solution that enables more informed, data-driven decsions.
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Very good insight in how users behave inside your application
What do you like best about the product?
Creating funnels, seeing where users drop-out. Creating custom events.
What do you dislike about the product?
At least in the beginning you could not (as a user) participate to multiple projects with the same email address.
What problems is the product solving and how is that benefiting you?
We use it to track customer behaviour in an HTML5 webapp where users can buy roadside assistance. Thanks to the data in heap we managed to improve multiple times our app leading to better sales. By comparing week by week the same sales funnel you can track and measure your progress. Custom events are powerfull and also allow to send custom data.
I don't want to use Google Analytics anymore
What do you like best about the product?
The intuitiveness, retroactive tracking,, and the ability to easily setup funnels and events without needing to update the code.
What do you dislike about the product?
I would like to see the ability to make dashboards, and I think a better use of the majority of the reports screen would be if it actually represented the reports there, rather than take you back to that specific reports page from the list.
What problems is the product solving and how is that benefiting you?
tracking detailed ecommerce user interactions and flows.
Recommendations to others considering the product:
Make sure you think out your category and event naming conventions for better organization.
Easy to implement and use
What do you like best about the product?
It's very easy to implement and use. It provides very detailed analytical insight. It has predetermined reports which is easy to use.
What do you dislike about the product?
None. One area of improvement is for the tool to have a clickable link to the actual web pages included in the funnel analysis.
What problems is the product solving and how is that benefiting you?
Analyze web usage and performance.
The Best Analytics Platform Out There
What do you like best about the product?
I've used many analytics tools for years now. What I like best about Heap is how fast I can build insightful funnel graphs with ease and accuracy. This allows me to do landing page optimization more effectively – delivering better results for my clients. I also use their API for tracking certain custom events that allow me to more effectively measure visitor engagement.
What do you dislike about the product?
Hmm... I'm not really sure. I have yet to find anything I don't really like about Heap.
What problems is the product solving and how is that benefiting you?
Conversion rate optimization for clients. More conversions.
Recommendations to others considering the product:
Give it a try! Their Visualizer tool makes tracking events a breeze. Once you get the hang of structuring your account(s), campaigns, combined and singular events, then it's off to the races with funnel optimization (with segmentation).
One of the best Analytics
What do you like best about the product?
Their feature to create events by clicking on site components is the best. Visualizer that is.
What do you dislike about the product?
It currently satisfies all my needs cant really think of any feature that I dislike. The UI can be more intuitive, thoguh even now it is good but it can further improved.
What problems is the product solving and how is that benefiting you?
I use it for funnel managament, customer drops, to check the feature usage etc. It gives a fair idea about the usage.
Recommendations to others considering the product:
Go for it.
Heap helped me get useful insights on my first day of using it
What do you like best about the product?
You only need to install one script and are able to define goals and funnels easily via their web tool.
I have a lot of experience having to wire event handling code from Google Analytics and other platforms to web and server side events, and it's a turnoff to go through all of that. Eventually analytics just becomes an after thought.
But with Heap, you can implement in a fraction of the time and get insights immediately
I have a lot of experience having to wire event handling code from Google Analytics and other platforms to web and server side events, and it's a turnoff to go through all of that. Eventually analytics just becomes an after thought.
But with Heap, you can implement in a fraction of the time and get insights immediately
What do you dislike about the product?
Heap is a great tool and brings tremendous value. I have not found anything I disliked so far.
What problems is the product solving and how is that benefiting you?
User onboarding, converting site visitors to sign ups, monitoring feature usage
Easy Integration with Lasting Benefits
What do you like best about the product?
Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use.
What do you dislike about the product?
Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.
What problems is the product solving and how is that benefiting you?
Discerning application and UX weak points, and driving better user retention. Another immensely useful feature is the retention graphs with the ability to even generate retention data for individual features. This reporting has helped improve investor relations and let us quantify our growth and progress with ease.
Recommendations to others considering the product:
This product is certain to deliver valuable data regardless of how deeply you integrate it. Also, if you have investors or managers constantly requesting user metric data, this is an easy way to simplify the gathering and distribution of such information.
Great insight and easy to use
What do you like best about the product?
The ability to really understand what individual users are doing in addition to being able to uncover broad trends and patterns. Heap makes it easy to identify most popular pages and common behaviors of our users both on our website and within our product.
What do you dislike about the product?
The current way individual behavior is laid out can take a very long time to go through in order to find a specific event.
What problems is the product solving and how is that benefiting you?
It really allows us to figure out true marketing attribution which has been a real pain at previous companies I've worked at to accurately assess.
In a crowded field, Heap stands out as the analytics platform that truly understands their customers
What do you like best about the product?
Heap is remarkably easy to use. We exposed Heap to a few non-technical business analysts, all with zero prior experience in web analytics. In a matter of weeks, not only had they taught themselves how to use the software, but they were actually discovering valuable, actionable, and impactful insights through Heap. Plenty of software is easy to use; Heap makes it easy to bring value to your business.
What do you dislike about the product?
There is room for improvement surrounding how they communicate their pricing. Right now, the only two pricing options are "Free" and "Contact Us".
What problems is the product solving and how is that benefiting you?
In addition to the standard business problems typically addressed by web analytics (conversions, churn, etc), we also wanted to leverage Heap on a single internal product to demonstrate the value of a web analytics capability at an organizational level. In practice, this meant that many of our potential Heap users would have no prior experience with web analytics. Heap's retroactive analysis capabilities gave us a huge advantage here. As we learned new tactics and skills, we were able to immediately apply them in Heap and see their impact over all historical data, not just new data generated after the implementation date.
Additionally, since we were leveraging Heap on internal-only tools, these tools had relatively small user numbers. Most web analytics platforms are designed to provide insights at an aggregate level, meaning that the insights are only valuable with large traffic numbers. Heap's user-level insights allowed us to get the same level of intelligence from ten users as we would from ten thousand.
Additionally, since we were leveraging Heap on internal-only tools, these tools had relatively small user numbers. Most web analytics platforms are designed to provide insights at an aggregate level, meaning that the insights are only valuable with large traffic numbers. Heap's user-level insights allowed us to get the same level of intelligence from ten users as we would from ten thousand.
Recommendations to others considering the product:
NHeap is incredibly easy to install, and very easy to get started. They have a free trial, so I would recommend at least giving it a chance. Once you copy and paste the installation code onto your site, that's it - no more coding knowledge required to use the product. Give it a try!
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