Commvault, Veritas, and Zerto are the main ones. As a reseller, we work with a lot of competitive products, including Veeam and Rubrik. Lately, there have been opportunities for both.
However, customers are often already using one or the other, so it is difficult to switch them to Veritas.
The competitive edge lies in terms of the automation. Traditional backup solutions, like Veritas, involve a lot of manual processes. Rubrik's automation overcomes many of the manual issues and testing challenges.
Security and compliance is another area. Rubrik's reporting and analytics help overcome challenges related to backup reporting, especially for compliance with regulations like GDPR.
Rapid recovery is a big challenge. Rubrik's One-Touch Recovery helps address this. Using backup as a migration tool can also help overcome challenges when moving to a hybrid cloud.
Finally, storage management. Customers buy a lot of storage, and it's hard to manage efficiently. Rubrik's intelligent data management platform can help overcome this challenge.