The importance of a Customer Data Platform Customer Data Platforms (CDPs) have become increasingly crucial in today's digital landscape due to the exponential growth of data and the heightened focus on personalized customer experiences. CDPs serve as centralized hubs for collecting, integrating, and organizing vast amounts of customer data from various sources, such as websites, mobile apps, CRM systems, and social media platforms. By unifying this disparate data, CDPs enable organizations to gain comprehensive insights into customer behavior, preferences, and interactions across multiple touchpoints. This holistic view of customer data empowers businesses to deliver highly targeted and personalized experiences, improving customer satisfaction, loyalty, and ultimately, driving revenue growth.

Who is it for? Customer Data Platforms are an important tool for any size organization that aims to be customer-centric and that aims to tailor its communications to the needs of its users. There exist several types of CDPs :

• Pure players
• CRM focused
• Data focused
• DMP focused We have experience with the different types of CDPs and are therefore uniquely positioned to help your teams choose the most appropriate tool. Our teams go further by analyzing the technical needs as well as the business needs in order to recommend whether to deploy an integrated or composable CDP.

Converteo as your implementation partner Converteo benefits from its unique positioning at the crossroads of marketing and data. The various CRM specialists and data experts can accompany your team from project scoping to technical design to implementation to finally change management and team training. Based on your business and technical needs, Converteo adapts its support to ensure the success of the CDP implementation and more importantly adoption.

Success criteria for a CDP project

• Real time activation
• Maintenance and evolution simplicity
• Support from key stakeholders
• Self-sufficient teams
• Efficient data governance
• Regulatory compliance
• Optimized costs Converteo is your end-to-end partner in the development of the technical solution that makes sense for your business needs. We use our expertise to customize the deployment of your marketing tool tailor made for your needs and your team.