Leverage GenAI to reach marketing and media objectives

How is Converteo leveraging GenAI to help marketers? Converteo's GenAI offering empowers marketers with intelligent insights, predictive analytics, and automated capabilities to create personalized, data-driven marketing campaigns that resonate with target audiences and drive business growth. By leveraging the latest advancements in AI and machine learning, GenAI revolutionizes the way marketers engage with customers and achieve their marketing objectives in today's dynamic digital landscape.

Converteo from strategy to operation to bring generative AI sustainably into your daily business Converteo leverages its marketing consultants to determine the true business need, its data scientists to implement the most relevant modules, and its data engineers to define the most practical architecture. These cross-functional teams are led by Senior Managers who have experience in cutting edge technologies.

Possible use cases GenAI is a tool that can help marketers accomplish better results, faster. Converteo has performed several GenAI POCs for clients, demonstrating the value-added through measurable KPIs. The data and marketing consulting teams work hand in hand to build and deploy a solution from start to finish. Some of the use cases explored are :

• Email subject suggestions
• Editorial content generation
• Customer service conversation summaries
• SEO keyword cannibalisation detection
• E-commerce product visualization improvement
• Improve marketing analysis productivity We have experience with all types of clients in various industries and more importantly, we have been able to show teams how GenAI can add value to their everyday activities.

Whether you aim to improve productivity, creativity or personalisation, Converteo is your partner to design and develop the solution with the best results. Through our projects, we have demonstrated benefits in each one of those categories.